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Article
Publication date: 7 August 2021

Anna Farmaki, Elena Spanou and Prokopis Christou

Following Airbnb’s recent turn to the luxury market, this paper aims to explore how Airbnb hosts construct meanings of luxury as enacted in their hosting practices.

Abstract

Purpose

Following Airbnb’s recent turn to the luxury market, this paper aims to explore how Airbnb hosts construct meanings of luxury as enacted in their hosting practices.

Design/methodology/approach

Semi-structured interviews with 46 Airbnb hosts were undertaken using purposing sampling.

Findings

Study findings reveal that social and personal meanings of luxury manifest in host practice, with “home feeling” representing the epicentre of the luxury peer-to-peer (P2P) accommodation experience.

Research limitations/implications

Although this study draws from host views, it represents a first attempt to empirically examine perceptions and applications of luxury within P2P accommodation. The study provides a conceptual framework which may serve as a point of departure for further research into which luxury service dimensions guests value.

Practical implications

The findings of the study carry implications to the wider hospitality context. Specifically, hospitality practitioners need to reconceptualize luxury hospitality provision to promote a “homotel” accommodation model which highlights the offering of physical and social luxury dimensions in addition to elements of personalized service and home-like hedonic benefits.

Originality/value

The study offers a conceptual framework of the luxury P2P accommodation servicescape, which identifies two distinct luxury offerings that may be informative to both P2P accommodation providers and hospitality practitioners.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 10
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 24 October 2019

Anna Farmaki, Levent Altinay, Prokopis Christou and Ainur Kenebayeva

This study aims to provide a theoretical account of the nexus of religion and entrepreneurship in hospitality and tourism (H&T) by considering the influences of religion…

Abstract

Purpose

This study aims to provide a theoretical account of the nexus of religion and entrepreneurship in hospitality and tourism (H&T) by considering the influences of religion on entrepreneurial motivation, acquisition of resources for entrepreneurship and entrepreneurial behaviour.

Design/methodology/approach

The authors synthesise research and theory on religion and entrepreneurship and apply it within H&T, taking into account the specificities of the industry. Specifically, they pooled together relevant theory and empirical research findings which they summarised to identify points of convergence and divergence, before refining the data to allow for further theoretical insights to be gained.

Findings

The authors suggest that religion may positively or negatively influence entrepreneurship; in particular, they identify various modes of religion influences, which offer insights into how religion may encourage, sustain and amplify entrepreneurship or alternatively inhibit entrepreneurship.

Originality/value

Religion offers an important yet underused lens for understanding the activities and mechanisms influencing entrepreneurship in the rapidly evolving H&T industry. This study identifies different aspects of the two multidimensional and interdisciplinary concepts of religion and entrepreneurship and offers new insights into the relationship between the two within the context of H&T.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 1
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 13 April 2020

Anna Farmaki, Dimitrios P. Stergiou and Prokopis Christou

This study aims to use Foucault’s theory of heterotopian space to interpret peer-to-peer (P2P) accommodation experiences by considering the perceptions of Airbnb hosts and guests.

Abstract

Purpose

This study aims to use Foucault’s theory of heterotopian space to interpret peer-to-peer (P2P) accommodation experiences by considering the perceptions of Airbnb hosts and guests.

Design/methodology/approach

Data for this study were collected through the use of semi-structured interviews with Airbnb hosts and guests of different cultural backgrounds.

Findings

Informed by Foucault’s heterotopology, study findings identify and discuss the spatial dimensions at the micro-scale that distinguish P2P accommodation space from traditional hospitality spaces, arguing that P2P accommodation represents an interstitial space within the tourism system that triggers a reordering of resources, skills and meanings.

Originality/value

The paper introduces a cutting-edge perspective on how P2P accommodation spatiality may be viewed or approached in a meaningfully different manner, particularly advancing knowledge on how prescribed roles and practices in hospitality are being redefined.

共享经济:分析作为福柯异托邦的点对点住宿

研究目的

本次研究通过福柯的“异托邦”空间理论, 结合考虑Airbnb房东与房客双方的看法, 来对点对点(P2P)住宿的体验进行解释阐述。

研究设计

本次研究所用数据是通过对Airbnb的房东及来自不同文化背景的房客进行半结构访谈所收集的。

研究发现

在福柯“异质拓扑学”理论的启发之下, 本次研究所取得的结果在微观的尺度上确定了一些使P2P住宿空间有别于传统酒店空间的空间维度, 并对此展开讨论。研究还认为P2P住宿代表了旅游系统中的间隔空间, 能够促使资源、技能与意义等重新排序。

研究价值

本文引入了一种前沿观点, 来以一种有意义的不同方式对P2P住宿空间的展开审视与探讨, 尤其是针对重新定义酒店角色与做法的这一方面给予先进的知识。

关键词

关键词 点对点(P2P)住宿;Airbnb;异托邦;福柯;空间;共享经济

论文类型

研究论文

Consumo colaborativo: Alojamiento entre pares como heterotopía Foucaultiana

Propósito

Este estudio utiliza la teoría de Foucault del espacio heterotópico para interpretar las experiencias de alojamiento entre pares (P2P) al considerar las percepciones de hospedantes y huéspedes en Airbnb.

Diseño/metodología/enfoque

Los datos para este estudio fueron recolectados mediante el uso de entrevistas semiestructuradas con hospedantes y huéspedes de Airbnb de diferentes orígenes culturales.

Recomendaciones

Informados por la heterotopología de Foucault, los hallazgos del estudio identifican y debaten dimensiones espaciales a pequeña escala que distinguen el espacio de alojamiento P2P de los espacios residenciales tradicionales, argumentando que el alojamiento P2P representa un espacio intersticial dentro del sistema turístico que activa un reordenamiento de los recursos, habilidades y significados.

Originalidad/valor

El documento presenta una perspectiva de vanguardia sobre cómo la espacialidad del alojamiento P2P puede ser vista o manejada de una manera sustancialmente diferente, particularmente desarrollando conocimientos sobre cómo se redefinen las funciones y prácticas prescritas en el sector de alojamientos.

Palabras clave

Alojamiento entre pares (P2P), Airbnb, Consumo colaborativo, Heterotópico, Foucault, espacio

Tipo de investigación

Trabajo de investigación

Details

Tourism Review, vol. 76 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

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Article
Publication date: 30 May 2019

Anna Farmaki, Katerina Antoniou and Prokopis Christou

This study aims to examine the factors shaping the intentions of people to visit a hostile outgroup.

Abstract

Purpose

This study aims to examine the factors shaping the intentions of people to visit a hostile outgroup.

Design/methodology/approach

An exploratory, qualitative research approach was followed. Specifically, 77 semi-structured interviews with citizens of the divided island of Cyprus were conducted.

Findings

This study identifies several categories of visitors and non-visitors, depicted along a continuum, and concludes that there is a multiplicity of factors in the socio-political environment which influence the travel intentions of people.

Originality/value

This study not only imparts insights into the way travel decision-making evolves in politically unstable situations but also serves as a stepping stone towards understanding the conditions under which reconciliation between hostile nations may be encouraged by travel.

Details

Tourism Review, vol. 74 no. 3
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 10 April 2017

Anna Farmaki and Katerina Antoniou

This paper aims to extend understanding on how the tourist experience at dark heritage sites is directed and consequently influences the narratives of cultural heritage…

Abstract

Purpose

This paper aims to extend understanding on how the tourist experience at dark heritage sites is directed and consequently influences the narratives of cultural heritage. By discussing the way dark heritage sites are projected by suppliers, the paper anticipates to advance knowledge on the nexus between dark tourism and heritage and to offer insights into the management of dissonant heritage sites.

Design/methodology/approach

The cases of two opposing national museums in the divided island of Cyprus are presented and discussed in an attempt to illustrate how dissonant heritage interpretation in a post-conflict context is often the product of political direction, commemorating the past and to a great extent influencing the future of a society.

Findings

National struggle museums represent dark heritage sites, which evoke emotions pertinent to ethnic identity reinforcement. Evidently, the management of such sites is in opposition to peace-building efforts taking place in a post-conflict context. The paper concludes that visitation to dark heritage sites is culturally driven rather than death-related and suggests that efforts consolidate to target specific segments of visitors, if the reconciliation potential of dark tourism is to be unleashed.

Originality/value

Insofar, minimal attention has been paid on the conditions of the supply of dark heritage sites and the role of suppliers in influencing culture-based issues including collective memory and national identity. This paper addresses this gap in literature and advances understanding on the developmental elements defining dark heritage tourism, by identifying and discussing trajectories between dark tourism and politics.

Details

Worldwide Hospitality and Tourism Themes, vol. 9 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

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Article
Publication date: 6 August 2020

Naushad Mohamed, Babak Taheri, Anna Farmaki, Hossein Olya and Martin Joseph Gannon

This study aims to investigate the combinations of religiosity, cosmopolitanism and perceived destination image leading to satisfaction and loyalty amongst Muslim…

Abstract

Purpose

This study aims to investigate the combinations of religiosity, cosmopolitanism and perceived destination image leading to satisfaction and loyalty amongst Muslim consumers within the Maldivian tourism and hospitality context.

Design/methodology/approach

Using fuzzy-set qualitative comparative analysis (fsQCA), this study reveals that diverse combinations of religiosity, cosmopolitanism and destination image dimensions stimulate satisfaction and loyalty in Muslim consumers.

Findings

Multiple recipes can be used to design compelling destinations that balance the desire for religiosity and cosmopolitanism characteristic of contemporary Muslim consumers. The results confirm the applicability of complexity theory in explaining Muslim consumer behaviour within the Islamic destination context.

Practical implications

Several implications for the hospitality and tourism industry are drawn from the results, with suggestions for future research provided. Each fsQCA recipe identifies distinct suggestions to shape the design of destination attributes and hospitality offerings to stimulate consumer satisfaction and loyalty.

Originality/value

Complexity theory was applied to assess the complex causal relationships among Muslim consumers’ religiosity, perceived destination image, cosmopolitanism, satisfaction and loyalty.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 9
Type: Research Article
ISSN: 0959-6119

Keywords

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Article
Publication date: 29 November 2018

Anna Farmaki

This study aims to examine stakeholder interests in and influence on corporate social responsibility (CSR) implementation in hotels through an instrumental stakeholder theory lens.

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1699

Abstract

Purpose

This study aims to examine stakeholder interests in and influence on corporate social responsibility (CSR) implementation in hotels through an instrumental stakeholder theory lens.

Design/methodology/approach

Semi-structured interviews with 54 managers from several sectors of the Cyprus tourism industry were undertaken using purposive sampling.

Findings

There is a dominance of supply-chain stakeholder interests which in turn outline the CSR orientation of hotels, whereas stakeholder influence, largely shaped by the interdependent, multi-faceted nature of the tourism industry, conditions the implementation of CSR in hotels. Interestingly, stakeholder influence on CSR in hotels is not corresponding to stakeholders’ perceived saliency, indicating that stakeholder analysis needs to move beyond the consideration of salient stakeholders’ interests.

Research limitations/implications

Although the focus of this study has been the perceptions of tourism stakeholders in Cyprus, the exploratory approach adopted in the study sets the ground for further research to consider stakeholder issues regarding CSR in hotels from an instrumental perspective. In addition, insights from this study might inform practitioners in similar destinations.

Originality/value

In encouraging a holistic approach to strategic CSR in hotels, this study contributes a framework of stakeholder roles, emanating from stakeholder responsibility and stakeholder involvement in CSR in the hotel sector that will be of interest to both academics and practitioners.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 6
Type: Research Article
ISSN: 0959-6119

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Book part
Publication date: 28 December 2016

Anna Farmaki

The purpose of this chapter is to evaluate the management of the rural tourist experience in Cyprus. In doing so, it specifically attempts to examine rural tourists…

Abstract

Purpose

The purpose of this chapter is to evaluate the management of the rural tourist experience in Cyprus. In doing so, it specifically attempts to examine rural tourists’ experiences in relation to travel motives and activities performed in rural areas in Cyprus, explore overall satisfaction with the rural tourist experience with regard to several physical, social, and symbolic attributes derived from the literature review and elicit recommendations that can improve the tourist experience in rural areas.

Methodology/approach

An exploratory research approach was utilized, whereby 70 open-ended casual interviews were conducted with domestic and international tourists visiting rural areas in Cyprus.

Findings

Main findings derived from this study include the realization that the rural tourism experience is fragmented and largely shaped by travel motives, regional characteristics, support services, and service provision.

Practical implications

A refined segmentation strategy is proposed as well as the development of synergistic, innovative linkages among rural tourism stakeholders and across sectors in the industry, with thematic clusters representing a favorable proposed strategy.

Originality/value

Although the study is centered on a single case, theoretical and practical implications may be derived with regard to the demand aspects of rural tourist experiences. In turn, such insights may be transferrable to other rural destination contexts.

Details

The Handbook of Managing and Marketing Tourism Experiences
Type: Book
ISBN: 978-1-78635-289-7

Keywords

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Article
Publication date: 2 August 2013

Anna Farmaki

The purpose of this paper is to advance the conceptualisation of dark tourism by evaluating both the supply‐side drivers for dark tourism development and the demand‐side…

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9718

Abstract

Purpose

The purpose of this paper is to advance the conceptualisation of dark tourism by evaluating both the supply‐side drivers for dark tourism development and the demand‐side motivations for visiting two dark heritage sites in Cyprus.

Design/methodology/approach

An exploratory research approach was adopted whereby 12 semi‐structured interviews were conducted with supply‐side stakeholders and two focus groups were conducted with local and foreign visitors.

Findings

Production and consumption of dark tourism is continuous and interrelated as demand appears to be supply‐driven and attraction‐based. Tourist interpretations of dark tourism are influenced by tourists' personal factors, the passage of “time” and the way the dark site is projected by the supply‐side. A refined marketing segmentation strategy is proposed taking into consideration the purpose of visit, the relevance of the dark heritage site to the tourist and the depth of the dark element.

Originality/value

The study's focus is narrow but the findings provide theoretical and practical insights into the conceptualisation dark tourism by considering supply and demand aspects and the related influencing factors. In doing so understanding of the phenomenon is enhanced.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 7 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

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Article
Publication date: 4 February 2014

Anna Farmaki, Panayiotis Constanti, Irene Yiasemi and Phidias Karis

This paper aims to provide an overview of the approaches that industry stakeholders follow towards responsible tourism in Cyprus and to address the challenges that…

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1449

Abstract

Purpose

This paper aims to provide an overview of the approaches that industry stakeholders follow towards responsible tourism in Cyprus and to address the challenges that responsible tourism management faces in a mass tourism destination.

Design/methodology/approach

In doing so, the paper discusses the concept of responsible tourism and its application in the hospitality and tourism industry. A qualitative research approach was followed whereby roundtable discussions between industry leaders and hospitality educators were initiated in order to identify key challenges. In addition, secondary research was performed with relevant data presented in the paper being previously collected by the CSTI (Cyprus Sustainable Tourism Initiative).

Findings

Findings reveal that responsible tourism adoption in Cyprus is minimal. Several challenges have been identified as barriers to adoption and successful implementation including poor understanding of the concept, lack of awareness, limited budget, lack of coordination of activities and the absence of an integrated system to ensure cooperation and of a monitoring mechanism.

Practical implications

The paper will be of immense value to industry practitioners as it represents a holistic understanding of the challenges facing hospitality and tourism industry stakeholders in terms of the implementation of responsible tourism practice. Propositions are made regarding the maximisation of the benefits of responsible tourism.

Originality/value

The paper draws on sustainability issues in an attempt to shed light on the role of responsible tourism in the hospitality and tourism industry in Cyprus and consequently advances knowledge on responsible tourism management offering value to academics practitioners and students alike.

Details

Worldwide Hospitality and Tourism Themes, vol. 6 no. 1
Type: Research Article
ISSN: 1755-4217

Keywords

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