Search results

1 – 10 of 20
Article
Publication date: 7 August 2021

Anna Farmaki, Elena Spanou and Prokopis Christou

Following Airbnb’s recent turn to the luxury market, this paper aims to explore how Airbnb hosts construct meanings of luxury as enacted in their hosting practices.

Abstract

Purpose

Following Airbnb’s recent turn to the luxury market, this paper aims to explore how Airbnb hosts construct meanings of luxury as enacted in their hosting practices.

Design/methodology/approach

Semi-structured interviews with 46 Airbnb hosts were undertaken using purposing sampling.

Findings

Study findings reveal that social and personal meanings of luxury manifest in host practice, with “home feeling” representing the epicentre of the luxury peer-to-peer (P2P) accommodation experience.

Research limitations/implications

Although this study draws from host views, it represents a first attempt to empirically examine perceptions and applications of luxury within P2P accommodation. The study provides a conceptual framework which may serve as a point of departure for further research into which luxury service dimensions guests value.

Practical implications

The findings of the study carry implications to the wider hospitality context. Specifically, hospitality practitioners need to reconceptualize luxury hospitality provision to promote a “homotel” accommodation model which highlights the offering of physical and social luxury dimensions in addition to elements of personalized service and home-like hedonic benefits.

Originality/value

The study offers a conceptual framework of the luxury P2P accommodation servicescape, which identifies two distinct luxury offerings that may be informative to both P2P accommodation providers and hospitality practitioners.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 10
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 24 October 2019

Anna Farmaki, Levent Altinay, Prokopis Christou and Ainur Kenebayeva

This study aims to provide a theoretical account of the nexus of religion and entrepreneurship in hospitality and tourism (H&T) by considering the influences of religion…

1260

Abstract

Purpose

This study aims to provide a theoretical account of the nexus of religion and entrepreneurship in hospitality and tourism (H&T) by considering the influences of religion on entrepreneurial motivation, acquisition of resources for entrepreneurship and entrepreneurial behaviour.

Design/methodology/approach

The authors synthesise research and theory on religion and entrepreneurship and apply it within H&T, taking into account the specificities of the industry. Specifically, they pooled together relevant theory and empirical research findings which they summarised to identify points of convergence and divergence, before refining the data to allow for further theoretical insights to be gained.

Findings

The authors suggest that religion may positively or negatively influence entrepreneurship; in particular, they identify various modes of religion influences, which offer insights into how religion may encourage, sustain and amplify entrepreneurship or alternatively inhibit entrepreneurship.

Originality/value

Religion offers an important yet underused lens for understanding the activities and mechanisms influencing entrepreneurship in the rapidly evolving H&T industry. This study identifies different aspects of the two multidimensional and interdisciplinary concepts of religion and entrepreneurship and offers new insights into the relationship between the two within the context of H&T.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 13 April 2020

Anna Farmaki, Dimitrios P. Stergiou and Prokopis Christou

This study aims to use Foucault’s theory of heterotopian space to interpret peer-to-peer (P2P) accommodation experiences by considering the perceptions of Airbnb hosts and guests.

Abstract

Purpose

This study aims to use Foucault’s theory of heterotopian space to interpret peer-to-peer (P2P) accommodation experiences by considering the perceptions of Airbnb hosts and guests.

Design/methodology/approach

Data for this study were collected through the use of semi-structured interviews with Airbnb hosts and guests of different cultural backgrounds.

Findings

Informed by Foucault’s heterotopology, study findings identify and discuss the spatial dimensions at the micro-scale that distinguish P2P accommodation space from traditional hospitality spaces, arguing that P2P accommodation represents an interstitial space within the tourism system that triggers a reordering of resources, skills and meanings.

Originality/value

The paper introduces a cutting-edge perspective on how P2P accommodation spatiality may be viewed or approached in a meaningfully different manner, particularly advancing knowledge on how prescribed roles and practices in hospitality are being redefined.

共享经济:分析作为福柯异托邦的点对点住宿

研究目的

本次研究通过福柯的“异托邦”空间理论, 结合考虑Airbnb房东与房客双方的看法, 来对点对点(P2P)住宿的体验进行解释阐述。

研究设计

本次研究所用数据是通过对Airbnb的房东及来自不同文化背景的房客进行半结构访谈所收集的。

研究发现

在福柯“异质拓扑学”理论的启发之下, 本次研究所取得的结果在微观的尺度上确定了一些使P2P住宿空间有别于传统酒店空间的空间维度, 并对此展开讨论。研究还认为P2P住宿代表了旅游系统中的间隔空间, 能够促使资源、技能与意义等重新排序。

研究价值

本文引入了一种前沿观点, 来以一种有意义的不同方式对P2P住宿空间的展开审视与探讨, 尤其是针对重新定义酒店角色与做法的这一方面给予先进的知识。

关键词

关键词 点对点(P2P)住宿;Airbnb;异托邦;福柯;空间;共享经济

论文类型

研究论文

Consumo colaborativo: Alojamiento entre pares como heterotopía Foucaultiana

Propósito

Este estudio utiliza la teoría de Foucault del espacio heterotópico para interpretar las experiencias de alojamiento entre pares (P2P) al considerar las percepciones de hospedantes y huéspedes en Airbnb.

Diseño/metodología/enfoque

Los datos para este estudio fueron recolectados mediante el uso de entrevistas semiestructuradas con hospedantes y huéspedes de Airbnb de diferentes orígenes culturales.

Recomendaciones

Informados por la heterotopología de Foucault, los hallazgos del estudio identifican y debaten dimensiones espaciales a pequeña escala que distinguen el espacio de alojamiento P2P de los espacios residenciales tradicionales, argumentando que el alojamiento P2P representa un espacio intersticial dentro del sistema turístico que activa un reordenamiento de los recursos, habilidades y significados.

Originalidad/valor

El documento presenta una perspectiva de vanguardia sobre cómo la espacialidad del alojamiento P2P puede ser vista o manejada de una manera sustancialmente diferente, particularmente desarrollando conocimientos sobre cómo se redefinen las funciones y prácticas prescritas en el sector de alojamientos.

Palabras clave

Alojamiento entre pares (P2P), Airbnb, Consumo colaborativo, Heterotópico, Foucault, espacio

Tipo de investigación

Trabajo de investigación

Details

Tourism Review, vol. 76 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 30 May 2019

Anna Farmaki, Katerina Antoniou and Prokopis Christou

This study aims to examine the factors shaping the intentions of people to visit a hostile outgroup.

Abstract

Purpose

This study aims to examine the factors shaping the intentions of people to visit a hostile outgroup.

Design/methodology/approach

An exploratory, qualitative research approach was followed. Specifically, 77 semi-structured interviews with citizens of the divided island of Cyprus were conducted.

Findings

This study identifies several categories of visitors and non-visitors, depicted along a continuum, and concludes that there is a multiplicity of factors in the socio-political environment which influence the travel intentions of people.

Originality/value

This study not only imparts insights into the way travel decision-making evolves in politically unstable situations but also serves as a stepping stone towards understanding the conditions under which reconciliation between hostile nations may be encouraged by travel.

Details

Tourism Review, vol. 74 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 10 April 2017

Anna Farmaki and Katerina Antoniou

This paper aims to extend understanding on how the tourist experience at dark heritage sites is directed and consequently influences the narratives of cultural heritage…

Abstract

Purpose

This paper aims to extend understanding on how the tourist experience at dark heritage sites is directed and consequently influences the narratives of cultural heritage. By discussing the way dark heritage sites are projected by suppliers, the paper anticipates to advance knowledge on the nexus between dark tourism and heritage and to offer insights into the management of dissonant heritage sites.

Design/methodology/approach

The cases of two opposing national museums in the divided island of Cyprus are presented and discussed in an attempt to illustrate how dissonant heritage interpretation in a post-conflict context is often the product of political direction, commemorating the past and to a great extent influencing the future of a society.

Findings

National struggle museums represent dark heritage sites, which evoke emotions pertinent to ethnic identity reinforcement. Evidently, the management of such sites is in opposition to peace-building efforts taking place in a post-conflict context. The paper concludes that visitation to dark heritage sites is culturally driven rather than death-related and suggests that efforts consolidate to target specific segments of visitors, if the reconciliation potential of dark tourism is to be unleashed.

Originality/value

Insofar, minimal attention has been paid on the conditions of the supply of dark heritage sites and the role of suppliers in influencing culture-based issues including collective memory and national identity. This paper addresses this gap in literature and advances understanding on the developmental elements defining dark heritage tourism, by identifying and discussing trajectories between dark tourism and politics.

Details

Worldwide Hospitality and Tourism Themes, vol. 9 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 20 December 2021

Anna Farmaki and Nikolaos Pappas

The influence of destinations’ poverty on tourism decision-making and, more precisely, destination selection has received scant attention despite the increasing importance…

Abstract

Purpose

The influence of destinations’ poverty on tourism decision-making and, more precisely, destination selection has received scant attention despite the increasing importance of poverty. The purpose of this study is to examine the combination of factors influencing tourists’ destination selection in relation to developed destinations’ rising poverty levels through the adoption of complexity theory.

Design/methodology/approach

This study used fuzzy-set qualitative comparative analysis to examine the combinations of factors that are significant in influencing destination selection whereas necessary condition analysis was used complementarily to evaluate the size effect of the examined conditions. Moreover, semi-structured interviews with industry stakeholders were performed to examine the relationships that describe the generated configurations.

Findings

In total, four solutions were generated: the cultural influence and poverty, the destination aspects, the poverty issues and the travel experience and poverty while qualitative data reveal that industry policymakers and practitioners hold different perceptions of tourists’ destination selection process.

Research limitations/implications

Study results show that poverty perceptions influence destination selection. Hence, poverty must be considered in travel behaviour investigations beyond the developing destination context, whereas destinations may select either one or a combination of the generated sufficient configurations when deciding on their tourism development plans.

Originality/value

To the best of the authors’ knowledge, this is the first study examining the effects of developed destinations’ increasing poverty levels on tourism decision-making and specifically on destination selection.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 6 August 2020

Naushad Mohamed, Babak Taheri, Anna Farmaki, Hossein Olya and Martin Joseph Gannon

This study aims to investigate the combinations of religiosity, cosmopolitanism and perceived destination image leading to satisfaction and loyalty amongst Muslim…

Abstract

Purpose

This study aims to investigate the combinations of religiosity, cosmopolitanism and perceived destination image leading to satisfaction and loyalty amongst Muslim consumers within the Maldivian tourism and hospitality context.

Design/methodology/approach

Using fuzzy-set qualitative comparative analysis (fsQCA), this study reveals that diverse combinations of religiosity, cosmopolitanism and destination image dimensions stimulate satisfaction and loyalty in Muslim consumers.

Findings

Multiple recipes can be used to design compelling destinations that balance the desire for religiosity and cosmopolitanism characteristic of contemporary Muslim consumers. The results confirm the applicability of complexity theory in explaining Muslim consumer behaviour within the Islamic destination context.

Practical implications

Several implications for the hospitality and tourism industry are drawn from the results, with suggestions for future research provided. Each fsQCA recipe identifies distinct suggestions to shape the design of destination attributes and hospitality offerings to stimulate consumer satisfaction and loyalty.

Originality/value

Complexity theory was applied to assess the complex causal relationships among Muslim consumers’ religiosity, perceived destination image, cosmopolitanism, satisfaction and loyalty.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 9
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 29 November 2018

Anna Farmaki

This study aims to examine stakeholder interests in and influence on corporate social responsibility (CSR) implementation in hotels through an instrumental stakeholder theory lens.

2433

Abstract

Purpose

This study aims to examine stakeholder interests in and influence on corporate social responsibility (CSR) implementation in hotels through an instrumental stakeholder theory lens.

Design/methodology/approach

Semi-structured interviews with 54 managers from several sectors of the Cyprus tourism industry were undertaken using purposive sampling.

Findings

There is a dominance of supply-chain stakeholder interests which in turn outline the CSR orientation of hotels, whereas stakeholder influence, largely shaped by the interdependent, multi-faceted nature of the tourism industry, conditions the implementation of CSR in hotels. Interestingly, stakeholder influence on CSR in hotels is not corresponding to stakeholders’ perceived saliency, indicating that stakeholder analysis needs to move beyond the consideration of salient stakeholders’ interests.

Research limitations/implications

Although the focus of this study has been the perceptions of tourism stakeholders in Cyprus, the exploratory approach adopted in the study sets the ground for further research to consider stakeholder issues regarding CSR in hotels from an instrumental perspective. In addition, insights from this study might inform practitioners in similar destinations.

Originality/value

In encouraging a holistic approach to strategic CSR in hotels, this study contributes a framework of stakeholder roles, emanating from stakeholder responsibility and stakeholder involvement in CSR in the hotel sector that will be of interest to both academics and practitioners.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 15 September 2022

Anna Farmaki, Elias Hadjielias, Hossein Olya, Babak Taheri and Maria Hadjielia Drotarova

The purpose of this study is to analyze the corporate social responsibility (CSR) communication of the Fortune top-100 companies during the coronavirus disease 2019…

Abstract

Purpose

The purpose of this study is to analyze the corporate social responsibility (CSR) communication of the Fortune top-100 companies during the coronavirus disease 2019 (COVID-19) pandemic. Specifically, the authors examine the messages of international companies' CSR communication to customers during the pandemic, focusing particularly on the companies' posts on Twitter. In addition to identifying what international companies communicate, the authors determine the motives of companies' COVID-19-related CSR communication as well as how companies strategically approach CSR communication.

Design/methodology/approach

Using Nvivo, the authors carried out content analysis of the COVID-19-related tweets of the Fortune top-100 companies using Twitter's ‘advanced search’ tool. The analysis included tweets posted between 1 February 2020 and September 2021, a period that represents the peak of the pandemic.

Findings

Study findings indicate that COVID-19-related CSR responses of international companies are driven by commitment to organizational values, attainment of recognition for timely response to COVID-19, altruistic motives to combat COVID-19 and congruence with social movements that create expectations from customers to respond to the COVID-19 pandemic. Most companies adopt a response strategy to CSR communication, by informing customers of their COVID-19 responses in relation to several issues such as alterations in companies' processes and the impacts of the pandemic on health.

Practical implications

The study suggests that the CSR practices of companies should be strategically embedded in organizations' international marketing plans and not remain just on-off responses to crises should marketing-related benefits be obtained. Several recommendations are made to strengthen companies' adoption of a proactive, engagement-oriented approach to CSR communication.

Originality/value

The CSR communication of international companies during external crises has not been sufficiently studied in relation to international marketing, as most studies considered internal corporate crises. Focusing on an external crisis (COVID-19 pandemic) with global impacts, this study advances existing knowledge on international companies' CSR communication to their customers. Additionally, this study offers new insights on the role of integrated, coordinated and consistent CSR messages and strategies, which are targeted to the needs and expectations of domestic and international customers in response to COVID-19 pandemic.

Details

International Marketing Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 11 July 2022

Nikolaos Pappas, Eleni Michopoulou, Anna Farmaki and Emmanouela Leivadiotaki

This study aims to evaluate the complex behaviour of tourists in terms of the formulation of destination image related to its gastronomy. Through the examination of…

Abstract

Purpose

This study aims to evaluate the complex behaviour of tourists in terms of the formulation of destination image related to its gastronomy. Through the examination of gastronomic image, memorability of experiences and food personality traits such as neophobia and neophilia, this research investigates the chaordic (chaos versus order) systems and provides specific pathways that formulate the gastronomic destination image.

Design/methodology/approach

Using fuzzy-set qualitative comparative analysis (fsQCA), this study examines the chaordic relations amongst memorable tourism experiences (MTEs), gastronomic neophobia and neophilia and gastronomic image upon the formulation of destination image. This study also includes two grouping variables (nationality [stratified], age).

Findings

Three sufficient configurations were revealed that can lead to the formulation of destination image, explaining the attributional gastronomic decision-making of holidaymakers. These solutions concern: food personality traits, generated experience and gastronomic image.

Research limitations/implications

In spite of the need for examining the complexity and the chaordic systems in the gastronomic domain, the lack of a sufficient number of studies using fsQCA hinders its full potential. The complete lack of gastronomic studies using this method highlights the necessity of its use for research in the respective field.

Originality/value

This study explores the complexity of how food-related personality traits influence the attainment of MTEs and the formulation of gastronomic image and how the chaordic systems influence the overall image of a destination.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 9
Type: Research Article
ISSN: 0959-6119

Keywords

1 – 10 of 20