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1 – 2 of 2Marlene Friesen and Elliott N. Weiss
This case outlines the history of JetBlue Airways from its inception in 2000 until 2004. The case provides details of JetBlue's business model and reasons for success. It can be…
Abstract
This case outlines the history of JetBlue Airways from its inception in 2000 until 2004. The case provides details of JetBlue's business model and reasons for success. It can be used in a course on service operations or strategy.
Nishant Saxena and Marius Ungerer
Cipla-Medpro acquisition: the pre- and post-merger story.
Abstract
Title
Cipla-Medpro acquisition: the pre- and post-merger story.
Learning outcomes
The learning outcomes are as follows: to develop a deeper understanding of the pre- and post-merger factors that should be considered in an M&A transaction; to develop an appreciation of the human capital and organisation cultural aspects involved in cross-country M&A’s; to develop an understanding of the role of leaders and an integration team to make an M&A realise the intended value; and to develop a sensitivity for doing an M&A in a developing country like South Africa.
Case overview/synopsis
This case study creates opportunities for discussing both pre-merger and post-merger dynamics to create a sensitivity that multiple factors contribute to a successful merger and acquisition strategic move. It is intended for classroom discussion only and does not represent correct or incorrect handling of the situation.
Complexity academic level
The complexity is MBA level. This case is primarily focussed on M&A’s as part of a course in Strategic Management (MBA level) but can also be considered for a course on Strategic HRM.
Supplementary materials
Teaching Notes are available for educators only.
Subject code
CSS: 11 Strategy.
Details