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The purpose of this paper is to identify a model that provides explanations for normative behavior in information technology (IT) use, and to test the model across two different types of normative behavior (i.e. green information technology (GIT), and digital piracy (DP)).

The proposed model is based on the norm activation model (NAM) and the unified theory of acceptance and use of technology model (UTAUT). A total of 374 and 360 usable responses were obtained for GIT and DP, respectively. The authors use the SEM technique in order to test the proposed model on the two sub-samples.

Findings from the proposed model show that DP users’ personal norm (PN) negatively impacts behavioral intention and actual behavior. These findings indicate that users of IT who indulge in DP understand that use of pirated software may not be a socially approved behavior but they still indulge in it because their PNs are not aligned with social expectations. GIT users’ PN positively impacts behavioral intention and actual behavior, and the relationship is stronger for behavioral intention than for actual behavior.

The sample consists of college students and working professionals based in India who may be savvy with respect to internet use. Future work may evaluate whether the pattern of results that the authors report for normative behavior does hold across other types of normative behavior.

These findings hint at a gap between the moral compass and the final “action” taken by DP users. What managers need to do is to create awareness among their customers about the implementation of DP/GIT and help users engage in normative behavior.

This research contributes to the literature by integrating the UTAUT and the NAM to explain normative behavior of IT use. The authors propose and test a model that identifies cognitive as well as social-psychological motivations to explain normative behavior in IT use, which have been sparingly studied in extant literature, and provides a holistic understanding of the phenomenon. As such, this research contributes to the existing knowledge of understanding of normative IT behavior.

Entrepreneurship is one of the significant drivers of economic growth, development and job generation in several countries worldwide. Realizing its significant contribution to the nation’s development, policymakers and educators have also drawn attention to fostering entrepreneurship among the youth. Researchers attempted to comprehend the dynamics and investigate the factors influencing entrepreneurial intention (EI). As is true for other abilities and response tendencies, individual differences exist for EI also. This study aims to explore the relationship of emotional intelligence (EIn) and cognitive flexibility (CF) with EI and mediating effect of entrepreneurial self-efficacy (ESE) in the relationship between CF, EIn and EI.

The cross-sectional survey was conducted to gather responses from 635 individuals aged 17–26 years (M = 19.2, SD = 1.49). The hypotheses were tested using correlation, regression and mediation analysis.

The findings indicated that EIn and CF were significantly and positively related to EI. Furthermore, ESE was found to be a partial mediator between EIn and EI and a full mediator between CF and EI.

Results reflected the critical significance of ESE and implied that EI might be strengthened by intervening in ESE through various sources.

This study adds to the existing literature by incorporating less studied individual factors (EIn and CF) to better understand EI by explaining the mediation mechanism through ESE.

The purpose of this study is to provide a numerical investigation of Casson nanofluid along a vertical nonlinear stretching sheet with variable thermal conductivity and viscosity.

The boundary-layer equations are presented in the dimensionless form using proper non-similar transformations. The subsequent non-dimensional nonlinear partial differential equations are solved using the implicit finite difference technique. To linearize the nonlinear terms present in these equations, the quasilinearization technique is used.

The investigation showed graphically the temperature, velocity and nanoparticle volume fraction for particular included physical parameters. It is observed that the velocity profile decreases with an increase in the values of Casson fluid parameter while increases with an increase in the viscosity variation parameter. The temperature profile enhances for large values of velocity variation parameter and thermal conductivity parameter while it reduces for large values of thermal buoyancy parameter. Further, the Nusselt number and skin-friction coefficient are introduced which are helpful in determining the physical aspects of Casson nanofluid flow.

The immediate control of heat transfer in the industrial system is crucial because of increasing energy prices. Recently, nanotechnology is proposed to control the heat transfer phenomenon. Ongoing research in complex nanofluid has been fruitful in various applications such as solar thermal collectors, nuclear reactors, electronic equipment and diesel–electric conductor. A reasonable amount of nanoparticle when added to the base fluid in solar thermal collectors serves to deeper absorption of incident radiation, and hence it upgrades the efficiency of the solar thermal collectors.

The non-similar solution of Casson nanofluid due to a vertical nonlinear stretching sheet with variable viscosity and thermal conductivity is discussed in this work.