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1 – 6 of 6Sarah A. Buchanan, Caroline Stratton, Yalin Sun and Ankita Chaudhary
The purpose of this paper is to report findings from research conducted to study the everyday work of information professionals, specifically records managers. This paper is a…
Abstract
Purpose
The purpose of this paper is to report findings from research conducted to study the everyday work of information professionals, specifically records managers. This paper is a part of the “Research on the Work of 21st Century Information Professionals” study.
Design/methodology/approach
Researchers used the tailored design approach to create and increase response rate of our survey. Survey research methodology facilitated the development, pilot and launch of a survey instrument with a 20-question module specific to records management work.
Findings
The authors discovered the frequency of 11 tasks in records managers’ daily work, as well as how important each of 11 competencies are to their success on the job. Professional development topics and format, job satisfaction, strategies for gaining compliance, desired skills for new hires and curricular recommendations are also presented.
Research limitations/implications
The survey generated 334 responses from records management professionals. This sample was based on graduate alumni, targeted professional groups and snowball strategy. Implications from this study include educating doctoral students to study information work and identifying particular areas for strengthening graduate curricula and professional training.
Practical implications
The authors obtained direct insight on what records managers do in their daily work that will inform curricular decision-making.
Originality/value
The study explores an interest in daily work activities through multiple quantifiable data measures to offer nuanced insight on the relationships between different aspects of records management work.
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Piyali Ghosh, Geetika Goel and Ankita Bhongade
Market-driven skill development initiatives are essential in India as a large segment of its educated workforce is unemployed or unemployable, with little or no job skills. The…
Abstract
Purpose
Market-driven skill development initiatives are essential in India as a large segment of its educated workforce is unemployed or unemployable, with little or no job skills. The “Skill India Mission” aims at endowing the youth with skills that can increase their employability and productivity in jobs. The success of the Mission depends on State-level initiatives in tandem with the Mission. This paper analyzes the impact of job offers extended to the youth of Jharkhand State as an outcome of State-level skill development initiatives. Its broad objective is to assist the Government in the delivery of skill-based training programs.
Design/methodology/approach
Data were collected through a structured questionnaire administered across various districts of Jharkhand to capture the perceptions of trainees and training centers. The final sample of 498 had attended training in apparel, retail, security, automotive, food and beverage service, IT/ITES, electronics and construction.
Findings
Statistical analysis reveals a significant increase in the economic status of trainees after joining jobs. Other findings include apathy toward migration, a mismatch between skills gained and jobs, and a dearth of qualified trainers.
Practical implications
The authors recommend counseling and attitudinal restructuring of the youth, designing multi-skill training programs and promoting entrepreneurial spirit. The authors also propose a stakeholder-based approach for curriculum development to fill the demand–supply gap of training and ensure better trainee retention. The Government could benefit by focusing the skilling programs on the career adaptability of trainees. Skill development and vocational education and training may not operate in silos. Training programs could be planned to be conducted jointly through ITIs and State-level training institutions under the Skill India Mission.
Originality/value
This research could increase the effectiveness of skill development initiatives across India, thereby improving the socioeconomic status of the youth thus trained. The authors emphasize developing a people-centric perspective in skilling, shifting attention from the existing industry-driven approach, to strike a balance between the demand and supply sides. This perspective can optimize skill development initiatives by reducing the gap between employment demand and skill development.
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Ankita Sharma and Swati Sharma
This paper aims to present a review of small and medium-sized enterprise (SME) literature on the adoption of technology for marketing with the objective the knowledge trajectory…
Abstract
Purpose
This paper aims to present a review of small and medium-sized enterprise (SME) literature on the adoption of technology for marketing with the objective the knowledge trajectory from SMEs to tourism SMEs (TSMEs) and presents a research agenda for the adoption of digital marketing among TSMEs.
Design/methodology/approach
The quantitative literature review method is adopted to analyze 50 articles published in high-ranking journals from 2011–2021. The selected papers were reviewed to quantitatively present the popular theoretical frameworks, constructs and research methods used for the adoption of digital marketing among SMEs and to present a future research agenda in the context of TSMEs.
Findings
The findings present a review of theoretical approaches, research design, methods, and models used by researchers, and identify new directions for future research in the context of the adoption of digital marketing among TSMEs. The paper presents a theoretical critique of the technology adoption theories and builds on diffusion of innovation theory, technology–organization–environment (TOE), and institutional theory to propose an expanded model to study digital marketing adoption among TSMEs.
Research limitations/implications
The article presents a significant advancement in the theoretical understanding of the adoption of digital marketing by offering the application of the TOE framework with moderating role of mimetic and normative pressures. Thus, the study contributes to the scarce research on institutional theory in the context of services (tourism) and offers an alternative and holistic perception to study digital marketing. The research model serves as an organizing tool for future researchers and practitioners to probe and further augment knowledge development in tourism and TSMEs.
Originality/value
Negligible published work on TSMEs makes this study valuable and the proposed model gives strategic information in the given context.
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Swati Sharma and Ankita Sharma
The Covid-19 pandemic adversely affected the tourism industry. The highly contagious coronavirus-19 has brought the whole industry to its knees, initiating catastrophic effects in…
Abstract
Purpose
The Covid-19 pandemic adversely affected the tourism industry. The highly contagious coronavirus-19 has brought the whole industry to its knees, initiating catastrophic effects in terms of loss of jobs and revenue. The purpose of this qualitative study is to identify the innovative coping strategies adopted by small tourism companies (STCs) to revive business and cope with the pandemic.
Design/methodology/approach
This study used qualitative exploration and asked open-ended questions to senior executives of STCs in India. Written responses were obtained from the respondents. Thematic analysis was performed to analyse the responses of the participants.
Findings
The findings highlight the innovative strategies adopted by STCs to cope with Covid-19-related business loss and present suggestions given by them to benefit the tourism industry.
Research limitations/implications
This study offers insightful practical and theoretical implications for tourism companies, marketing practitioners and policymakers.
Originality/value
The study builds on social practice theory, and the findings (prominent themes) are uniquely mapped with the elements of social practice theory.
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Ankita Sharma and Swati Sharma
This study examines the vital factors that influence digital marketing adoption among small travel agencies (brick-and-mortar) and the impact of digital marketing adoption on…
Abstract
Purpose
This study examines the vital factors that influence digital marketing adoption among small travel agencies (brick-and-mortar) and the impact of digital marketing adoption on organizational performance modeled as a formative-formative HOC.
Design/methodology/approach
This empirical study builds on diffusion of innovation (DOI) theory and technology-organization-environment (TOE) framework to identify the factors of digital marketing adoption by small travel agencies. Data were collected from 226 small travel agents in India using purposive and snowball sampling. Partial least square-structural equation modelling (PLS-SEM) is used to analyze the reflectively and formatively measured constructs.
Findings
The findings reveal significant constructs of digital marketing adoption by small travel agencies. The study also establishes the positive impact of digital marketing adoption on organizational performance. Trust partially mediates the impact of technological factors (relative advantage, security concerns) and organizational factor (knowledge) on digital marketing adoption.
Research limitations/implications
The study provides methodological contribution to the literature by applying confirmatory composite analysis (CCA) approach in PLS-SEM. The study contributes to the literature by integrating DOI theory and TOE framework. The study enriches the literature on trust as it recognizes the crucial role of trust as a mediating construct.
Practical implications
The study provides useful implications to marketing practitioners of small travel agencies. The study shows strong predictive capacity and can be generalized throughout diverse samples.
Originality/value
The study adds value to the literature as it explores the digital marketing adoption among the under researched small travel agencies by integrating DOI-TOE theory. The study uniquely proposes and validates organizational performance as a formative-formative higher-order construct.
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Ankita Bisht and Sanjalee Maheshwari
The purpose of this article is to present a mathematical model for the fully developed flow of Bi-viscous Bingham nanofluid through a uniform-width anisotropic porous channel. The…
Abstract
Purpose
The purpose of this article is to present a mathematical model for the fully developed flow of Bi-viscous Bingham nanofluid through a uniform-width anisotropic porous channel. The model incorporates a generalized Brinkman-Darcy formulation for the porous layers while considering the motion of nanoparticles influenced by both Brownian diffusion and thermophoresis effects.
Design/methodology/approach
The similarity transformations derived through Lie group analysis are used to reduce the system from nonlinear partial differential equations to nonlinear ordinary differential equations. The finite difference method-based numerical routine bvp4c is employed to collect and graphically present the outcomes for velocity, temperature, and nanoparticle concentration profiles. The flow pattern is analyzed through streamlined plots. Furthermore, skin friction, heat, and mass transmission rates are investigated and presented via line plots.
Findings
It is observed that in anisotropic porous media, the temperature profile is stronger than in isotropic porous media. The thermal anisotropic parameter enhances the concentration profile while reducing the temperature.
Practical implications
Anisotropy arises in various industrial and natural systems due to factors such as preferred orientation or asymmetric geometry of fibers or grains. Hence, this study has applications in oil extraction processes, certain fibrous and biological materials, geological formations, and dendritic zones formed during the solidification of binary alloys.
Originality/value
1. The permeability and thermal conductivity are not constant; instead, they have different values in the x and y directions. 2. This study considers the dependency of thermophoresis on nanoparticle volume fraction and Brownian diffusion on the temperature in both the fluid flow equations and boundary conditions. 3. A novel similarity transformation is derived using Lie group analysis instead of using an existing transformation already available in the literature.
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