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Consumer Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case illustrates an animal shelter’s challenge pertaining to lack of awareness among individuals with regard to animal adoption and proper treatment toward animals. Brian Teoh, the founder of a local animal shelter “We Care For You (WCFY),” was really worried by observing the situation of the animals’ vulnerability as well as pet owners’ irresponsible behavior. Overpopulation in animal shelters is a common problem. The space of the shelter is limited and not enough to take more animals to take care unless existing animals are being adopted by the pet owners. Adoption is a way to give room for other animals to be taken by animal shelters. However, most of the individuals prefer to buy rather to adopt. Moreover, potential adopters are usually selective of the animal they intend to adopt by having criteria preferences for adoption. Brian was thinking how to make people aware about the animal right and proper treatment with animals and also how to make individuals aware about the necessity to adopt rather than purchasing them. He was drowned in deep thought. Although the situation seemed not so promising, he felt determined to work on this awareness-building issue.

This objective of this case is to:

• highlight the challenges faced by the animal shelters in order to make individuals aware of the importance of adopting animals rather than purchasing them from shops;

• emphasize the importance of using social media in disseminating information nationwide; and

• the necessity to educate people about the right treatment toward animals.

highlight the challenges faced by the animal shelters in order to make individuals aware of the importance of adopting animals rather than purchasing them from shops;

emphasize the importance of using social media in disseminating information nationwide; and

the necessity to educate people about the right treatment toward animals.

The purpose of this paper is to discuss emotions within a highly emotive organizational setting through the use of crystallization. The authors contend that the expression of a researcher's positionality as a presence within their research is crucial in contexts where conventional research approaches are unable to capture the depth of the phenomenon under study. The paper argues that the presentation of research findings from highly emotional organizational context will benefit from a challenge to traditional ways of representing and communicating the researcher's experience. As an example of this, in this paper the authors examine the emotions involved in experiencing animal euthanasia in a work context.

The paper draws ethnographic methods of fieldwork in an Australian animal shelter. The paper uses autoethnography and interview data.

Euthanasia is one of the most tolling experiences for animal shelter workers. This paper reveals that through a creative representation this experience may come induce understanding of the emotive context. Furthermore, the employees adapt one or more story-lines to deal with the conflict of euthanasia.

The strength of this paper is that it uses a novel approach to present findings in the form of crystallization. It also furthers insight on how organizational members explain their involvement in emotive work-tasks.

The purpose of this column is to consider similarities of unwanted dogs and cats and books to be weeded, in order to find new destinations for discarded books.

The author applied the No Kill Declaration's underlying premise, that death should not be an option for resolving the problem of homeless animals, to books being removed from a library's collection.

By declaring dumpsters and recycling boxes off limits for books, the author found that offering books for surplus bids, persisting in investigating book sale rules, and working with campus philanthropy groups could be viable options.

In comparing wholesale dumping of library books to mass killing of dogs and cats, librarians might be reminded of books’ inherent worth.

This project aims to improve understanding of disaster preparedness and resilience, as well as animal recovery during a disaster event. The purpose of this study is to determine the type and extent of repair/renovation work required to bring proposed animal safe places and their different components up to the minimum standard for an operational animal evacuation site.

On-site survey using a five-point Likert scale questionnaire was used to collect data through a five stage processes beginning with the creation of a facility register and continuing with the development of assessment guidelines, assessment planning, actual assessment and reporting. In the Hunter Region of New South Wales, Australia, 25 potential animal evacuation sites, including saleyards, showgrounds, animal shelters and racecourses, were identified and accessed.

The findings of the study reveals that none of the facilities are of high standard. However, 16% would require cosmetic work, 76% would require minor work and the remaining facilities would require significant work. According to the characteristics of the facilities assessed, saleyards have a greater capacity to accommodate animals ranging in size from large to small. More than half of the facilities have average to excellent hay sheds and wash bays, whereas less than half have dedicated animal quarantine space.

The findings of this study should assist government agencies, local councils, emergency management teams and other stakeholders in planning for and considering renovation/upgrade of potential animal safe places.

The assessment guideline developed as part of this research can be included in the local council’s emergency management plan to improve adequate planning for safe animal evacuation.

The purpose of this paper is to investigate the role of identification and disidentification processes of individuals who perform dirty work. Specifically, this study seeks to understand how identification creates resilience for volunteer workers to endure dirty work.

The present study examines the resilience of volunteers in dirty work roles by interviewing 37 volunteers at an animal shelter and observing volunteers for 72 hours. The transcripts and field notes were analyzed using a grounded theory analysis.

Volunteers construct multiple identifications and disidentifications as part of the resilience process to engage dirty and dangerous work. Volunteers switched between different (dis)identifications and communicatively reinforced (dis)identifications to overcome the physical and social stigma associated with their work.

The present study extends research on resilience into a new context: dirty work. The findings bring into question assumptions regarding resilience and how a disruption is defined in the resilience literature. Disruptions are communicatively constructed and future studies should continue to research alternative contexts to study resilience labor.

This essay discusses whether the practice of keeping pets, defined as a class of animals existing for human purposes, is morally acceptable. Clouding the issue is the claim that humans have always had pets. Selected historical examples show that this is not the case. Instead, the doctrine of human supremacy has meant that close relationships with animals have often been ideologically impossible. Today, however, increasing knowledge about animals’ intellectual and emotional capacities blurs the once‐distinct boundary between humans and other animals. Given this knowledge, treatment of animals must also be reassessed. In particular, the essay argues that animals have the basic right not to be treated as the property of others. Although a world without pets is unpleasant to consider, the perpetuation of our pleasure is not sufficient reason to enslave other animals.

Only within the past decade have sociologists begun to investigate the relationships between humans and other animals. Even more recently, college courses that examine this subject have emerged. This article looks at one such undergraduate sociology course – Animals and Society – at the University of South Carolina Spartanburg. It outlines the opposition to the course and the fight for its approval. Then an overview of the course objectives and content is presented, followed by an assessment of the impact of the course on students. Finally the implications of the emergence of animals and society courses in sociology, and the new sub‐field of animal studies, are discussed.

Inclusion of animals in emergency contingency planning is not yet common practice in many countries. The purpose of this paper is to assess the need for and viability of such inclusion in Latin America.

The study surveyed 1,882 pet owners in urban areas in Colombia, Costa Rica and Mexico to evaluate perceptions of pet owners with regard to their animals in emergencies.

Overall 74.5 percent (confidence interval 72.5‐76.5) said they would take their animals if evacuated. Only 16 percent (14.5‐17.8) would leave their animals behind. Regular vaccination was carried out by 70.5 percent of owners (68.0‐72.5): from 63.6 percent (60.8‐66.2 percent) in Mexico to 87.5 percent (84.3‐90.0) in Colombia. People in lower socio‐economic levels were less likely to take animals to the vet, or to vaccinate or identify them, and more likely to leave their animal behind during evacuation.

Results indicate both the need and the likely success of an animal contingency planning process in urban areas of Latin America.

This is the first survey of its kind concerning disaster preparedness for pets in developing countries, and counters the common perception that in such countries owners are less attached to their pets and that inclusion of animals in emergency contingency planning is not important.

The purpose of this paper is to make a case for the political use of methods to shape posthumanist futures that are for animals. It makes this case by drawing on findings from qualitative research on the lived experience of navigating human–pet relationships.

The argument in this paper draws on qualitative data from interviews and observations with human participants and “their” companion animals to demonstrate that centring animals in research highlights new data and encourages participants to challenge anthropocentric narratives of pet relationships.

The findings of this project indicate that using animal-inclusive research methods is effective in centring non-human animals in discussions and providing new insights into human–animal relations that can inform and move towards critical posthumanist futures.

If the central argument that methods play an important role in shaping social worlds is accepted then human–animal studies scholars may need to think more carefully about how they design, conduct and frame research with non-human animals.

If the argument for centring companion animals in research is taken seriously, then those working with humans and companion animals in the community might significantly alter their methods to more meaningfully engage with non-human animals' experiences.

Current research has concerned itself with the challenge of how to understand animals' experiences through research. There has been little consideration of how multi-species research reflects and shapes social worlds and how methods might be considered a fruitful site of transforming relations and pursuing posthumanist futures.

This paper aims to provide guidance on how midstream social marketing can be used to understand and address wicked problems through adopting a collaborative systems integration approach conceptualised from a macromarketing perspective.

Rothschild’s motivation, opportunity and ability (MOA) framework is applied in this study to understand veterinarians as midstream microactors in the macrosystem of wicked animal welfare issues. Focus group and individual interview data from veterinarians were analysed through the lens of the MOA framework to understand veterinarians’ as midstream microactors within a systems continuum.

The MOA of veterinarians to engage downstream targets – cat owners – in behaviour change are identified. Fresh insights reveal the challenges and barriers to simply focusing on veterinarians as the key microactor required to address the wicked problem of cat overpopulation. Challenges identified include the cost of sterilisation to both owners and veterinary practices, alongside vying beliefs about the capacity of individual veterinarians to persuade owners about the benefits of sterilisation to improve animal welfare. Additionally, insight into veterinarians’ perceptions of upstream strategies to address the problem – in terms of marketing, education and law – expose further complications on where regulation and law enforcement can be integrated in future social marketing strategies to address the cat overpopulation problem.

The application of the MOA framework improves understanding of the concept and practice of midstream social marketing. It provides a practical and strategic tool that social marketers can apply when approaching behaviour change that leverages midstream actors as part of the social change solution.

Research and theorisation in this paper demonstrates an alternative pathway to address wicked problems via a collaborative systems integration approach conceptualised from a macromarketing perspective. Effective long-term change relies on understanding and coordinating a broad macrosystem of interconnected actors along a downstream, midstream and upstream continuum. This starts by understanding the microactions of individual actors within the macrosystem.