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Open Access
Article
Publication date: 30 June 2023

Angelo Bonfanti, Vania Vigolo, Virginia Vannucci and Federico Brunetti

This study focuses on memorable customer shopping experience design in the sporting goods retail setting. It aims to identify the phygital customers' needs and expectations that…

3366

Abstract

Purpose

This study focuses on memorable customer shopping experience design in the sporting goods retail setting. It aims to identify the phygital customers' needs and expectations that are satisfied through in-store technologies and to detect the in-store strategies that use these technologies to make the store attractive and experiential.

Design/methodology/approach

This exploratory study adopted a qualitative research methodology, specifically a multiple-case study, by performing semi-structured interviews with sporting goods store managers.

Findings

Sporting goods retailers use various in-store technologies to create a phygital customer shopping experience, including devices, mobile apps, wireless communication technologies, in-store activations, support devices, intelligent stations, and sensors. To improve the phygital customer journey and the phygital shopping experience, retailers meet customers' needs for utilitarian, hedonic, social, and playfulness experiences. Purely physical or digital strategies, as well as phygital strategies, are identified. This research also proposes a model of in-store phygital customer shopping experience design for sporting goods retailers.

Practical implications

Sporting goods managers can invest in multiple technologies by designing a physical environment according to the customers' needs for utilitarian, hedonic, social, and playful experiences. In addition, they can improve the phygital customer shopping experience with specific push strategies that increase customer engagement and, in turn, brand and store loyalty.

Originality/value

This study highlights how the phygital customer experiential journey can be created through new technologies and improved with specific reference to the sporting goods stores.

Details

International Journal of Retail & Distribution Management, vol. 51 no. 13
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 2 May 2023

Angelo Bonfanti, Vania Vigolo, Elisa Gonzo and Ileana Genuardi

This study aims to examine the role of the servicescape in the customer experience management (CEM) of a themed amusement park following the COVID-19 pandemic. Considering the…

Abstract

Purpose

This study aims to examine the role of the servicescape in the customer experience management (CEM) of a themed amusement park following the COVID-19 pandemic. Considering the managers’ and customers’ perspectives, this study specifically addresses the following three research questions: first, What changes have occurred in the servicescape following the adoption of safety measures in the park in response to the COVID-19 pandemic? Second, What are the effects of these safety measures in relation to CEM? Third, What are the changes that could be maintained in the future to continue improving the customer experiential journey in the park?

Design/methodology/approach

A single case study method was adopted. Gardaland Park was selected as the case for this study. Data were collected from several sources: in-depth interviews with managers of Gardaland Park, focus group interviews with customers, and the corporate website and documentary. Reflexive thematic analysis was used to examine the data.

Findings

The findings reveal that safety measures affect the physical, social and digital (e- and smart) servicescape by influencing the aesthetic (reassurance), entertainment (relaxation), escapist (enjoyment and distraction) and educational (learning) experiences. Among the various changes implemented, the digital servicescape can be improved in the future when the pandemic is over by providing flexible solutions in relation to services at the park (e.g. virtual queuing) or on the website (e.g. dynamic booking).

Practical implications

The findings provide park managers with practical advice about servicescape organization to facilitate offering safe and memorable customer experiences.

Originality/value

To the best of the authors’ knowledge, this is the first study to address the effects of safety measures on the servicescape and CEM in themed amusement parks after the COVID-19 pandemic.

Details

Consumer Behavior in Tourism and Hospitality, vol. 18 no. 3
Type: Research Article
ISSN: 2752-6666

Keywords

Open Access
Article
Publication date: 6 February 2023

Angelo Bonfanti, Chiara Rossato, Vania Vigolo and Alfonso Vargas-Sánchez

Since the outbreak of the Covid-19 pandemic, many restaurants and catering businesses have introduced or improved online food ordering and delivery services (OFODSs). This study…

9814

Abstract

Purpose

Since the outbreak of the Covid-19 pandemic, many restaurants and catering businesses have introduced or improved online food ordering and delivery services (OFODSs). This study aims to identify service quality expectations about OFODSs, to examine their content and to suggest management strategies to meet these expectations.

Design/methodology/approach

Adopting a qualitative method, four focus groups were conducted amongst Italian users of OFODSs.

Findings

The results reveal three dimensions of expectations, each comprising two categories that can be set along a continuum: (1) basicness of expectations (ranging from implicit to explicit), (2) accuracy of expectations (ranging from fuzzy to precise) and (3) attainability of expectations (ranging from realistic to unrealistic). Content may refer to technical, social, economic, legal and technological aspects. To meet customer expectations, the following strategies are suggested: customer reassurance, flexibility, continuous improvement, customer education, adaptation to customers' requirements and monitoring of exceptions.

Practical implications

This study provides specific activities in which restaurants and catering businesses could invest to enact the management strategies that emerged from the analysis.

Originality/value

This paper proposes a new classification of expectations and framework for improving OFODS quality by managing customer expectations.

Details

British Food Journal, vol. 125 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 29 November 2022

Giorgio Mion, Rossella Baratta, Angelo Bonfanti and Sara Baroni

This study investigates the drivers of social innovation in disability services with specific reference to the context of nonprofit organizations of social farming. In addition…

Abstract

Purpose

This study investigates the drivers of social innovation in disability services with specific reference to the context of nonprofit organizations of social farming. In addition, it highlights the role of stakeholder networks in enhancing the social innovation process and the characteristics of stakeholders and networks driving and supporting social innovation.

Design/methodology/approach

Following a qualitative methodology, research was conducted through a case study survey with interviews to 13 nonprofit organizations of social farming for people with disability located in the northeast of Italy.

Findings

Insights gained from the interviews revealed that individual, organizational and contextual factors drive social innovation in disability nonprofits. In addition, networks play a key role in enhancing the three drivers of social innovation through the social innovation journey, from opportunity recognition to implementation of the innovation, to its consolidation phases. Characteristics of the networks and the stakeholders involved are also outlined.

Practical implications

Practical implications for social entrepreneurs include the need to establish cross-sectoral partnerships with diverse stakeholders, including private companies.

Social implications

Implications for policy makers stress the need for ongoing support for nonprofit disability organizations. Social implications are not limited to the inclusion of socially weaker groups; rather, the entire community benefits from the social innovation process.

Originality/value

Social farming represents a valuable solution to meet the needs of disadvantaged people. While much research has investigated the topic of social innovation in social entrepreneurship, only a few studies have addressed social innovation in the context of disability nonprofits involved in social farming.

Details

The TQM Journal, vol. 35 no. 8
Type: Research Article
ISSN: 1754-2731

Keywords

Open Access
Article
Publication date: 8 June 2022

Federico Brunetti, Angelo Bonfanti, Andrea Chiarini and Virginia Vannucci

This paper explores how digitalization affects the academic research publication process by taking into account the perspective of management scholars. It provides an overview of…

2563

Abstract

Purpose

This paper explores how digitalization affects the academic research publication process by taking into account the perspective of management scholars. It provides an overview of the digital professional services dedicated to academic research, and investigates academics' awareness of, the impact on the publication process of, and scholars' expectations regarding digital services and software.

Design/methodology/approach

This explorative study adopted a qualitative approach by performing direct observations of websites regarding digital professional research services and in-depth interviews with national and international management scholars.

Findings

The multiple digital professional services dedicated to academic research enable authors to develop a scientific paper independently or with the support of professionals. The scholars' awareness regarding the digital services and software was limited, because of both the plethora of options on the market and the frequent use of the same digital tools over time. In impact terms, these tools enable scholars to improve research quality and to increase productivity. However, the negative effects led scholars to express different expectations about how they can be improved and what difficulties should be overcome to favor the publication process.

Practical implications

The results of this study provide suggestions both for scholars who engage in academic research and digital services and software providers.

Originality/value

To the best of the authors' knowledge, this is the first study to examine the ongoing development of digitalization in support of the research publication process from the perspective of academics.

Article
Publication date: 29 December 2021

Patrícia de Oliveira Campos and Marconi Freitas da Costa

This study aims to further analyse the decision-making process of low-income consumer from an emerging market by verifying the influence of regulatory focus and construal level…

Abstract

Purpose

This study aims to further analyse the decision-making process of low-income consumer from an emerging market by verifying the influence of regulatory focus and construal level theory on indebtedness.

Design/methodology/approach

An experimental study was carried out with a design 2 (regulatory focus: promotion vs prevention) × 2 (psychological distance: high vs low) between subjects, with 140 low-income consumers.

Findings

Our study points out that the propensity towards indebtedness of low-income consumer is higher in a distal psychological distance. We found that promotion and prevention groups have the same propensity to indebtedness. Moreover, we highlight that low-income consumers are prone to propensity to indebtedness due to taking decisions focused on the present with an abstract mindset.

Social implications

Financial awareness advertisements should focus on providing more concrete strategies in order to reduce decision-making complexity and provide ways to reduce competing situations that could deplete self-regulation resources. Also, public policy should organize educational programs to increase the low-income consumer's ability to deal with personal finances and reduce this task complexity. Finally, educational financial programs should also incorporate psychology professionals to teach mindfulness techniques applied to financial planning.

Originality/value

This study is the first to consider regulatory focus and construal level to explain low-income indebtedness. This paper provides a deeper analysis of the low-income consumers' decision process. Also, it supports and guides future academic and decision-making efforts.

Details

International Journal of Emerging Markets, vol. 18 no. 10
Type: Research Article
ISSN: 1746-8809

Keywords

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