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Article
Publication date: 3 April 2017

Graham Kendall, Angelina Yee and Steven Hardy

The purpose of this paper is to support the use of unique identifiers for the authors of scientific publications. This, the authors believe, aligns with the views of many…

Abstract

Purpose

The purpose of this paper is to support the use of unique identifiers for the authors of scientific publications. This, the authors believe, aligns with the views of many others, as it would solve the problem of author disambiguation. If every researcher had a unique identifier, there would be significant opportunities to provide even more services. These extensions are proposed in this paper.

Design/methodology/approach

The authors discuss the bibliographic services that are currently available. This leads to a discussion of how these services could be developed and extended.

Findings

The authors suggest a number of ways that a unique identifier for scientific authors could support many other areas of importance to the scientific community. This will provide a much more robust system that provides a much richer and more easily maintained, scientific environment.

Originality/value

The scientific community lags behind most other communities with regard to the way it identifies individuals. Even if the current vision for a unique identifier for authors was to become more widespread, there would still be many areas where the community could improve its operations. This viewpoint paper suggests some of these, along with a financial model that could underpin the functionality.

Details

The Electronic Library, vol. 35 no. 2
Type: Research Article
ISSN: 0264-0473

Keywords

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Article
Publication date: 4 May 2012

Angelina R.W. Jones and Gloria Williams

The fair trade system was established as an alternative to the free trade system. In the case of fair trade apparel, certification standards are nascent and there is no…

Abstract

Purpose

The fair trade system was established as an alternative to the free trade system. In the case of fair trade apparel, certification standards are nascent and there is no consistent logo or labelling to aid consumers in their quest to purchase fairly‐made garments. The purpose of this paper is to examine the practices and marketing strategies of three fair trade apparel businesses based in a metropolitan city in the USA, where there are no clear standards to follow. The interviews taken for these case studies were conducted before the launching of a certification program for fair trade apparel by TransFair USA.

Design/methodology/approach

This research comprised three case study fair trade apparel companies – two wholesale and one retail. The case studies are based on in‐depth interviews, the examination of documents provided by business owners, and publicly available information on each of the companies.

Findings

These three case studies revealed differences in fair trade practices. The wholesalers communicated that they perceived a hierarchy of importance in fair trade practices, placing an emphasis on labour standards and workers’ rights and considering environmental standards to be secondary. The lack of a standardized logo for labels on fair trade apparel has meant that the businesses have had to find creative ways to communicate their fair trade practices to consumers. None of the participants felt that this lack of standardization negatively impacted their businesses.

Practical implications

There is need for a standardized label to make fair trade apparel easily identifiable for consumers and for the further development of standards for fair trade apparel and the marketing of fair trade apparel.

Originality/value

Standards for fair trade apparel are currently being developed and the paper provides valuable information about the process by which fair trade standards are formed and marketed in practice.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 16 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

Content available
Book part
Publication date: 19 December 2017

Karin Klenke

Abstract

Details

Women in Leadership 2nd Edition
Type: Book
ISBN: 978-1-78743-064-8

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Article
Publication date: 8 June 2020

Maria Lucila Osorio, Edgar Centeno and Jesus Cambra-Fierro

The purpose of this study is threefold. First, human brands are conceptualized and the distinction between them and personal brands is established. Second, human-brand…

Abstract

Purpose

The purpose of this study is threefold. First, human brands are conceptualized and the distinction between them and personal brands is established. Second, human-brand research is reviewed in light of a strategic brand management framework and gaps in the knowledge that may suggest new research pathways are identified. Third, the extent to which a brand management model designed for products could be applied to human brands is explored.

Design/methodology/approach

A systematic literature review was conducted in this study. The content analysis of the selected set of papers allowed the assessment of the state of this field of brand management and the identification of proposals for future research.

Findings

Substantial research exists on different aspects of human brands. However, these studies are fragmented in nature, thus highlighting the need for specific and complete human-brand management models.

Research limitations/implications

A limitation of this literature review is that it is based on a sample of papers collected by one specific criterion; furthermore, the way the papers were classified may be challenged. However, this study provides a comprehensive picture of studies on human brands available today.

Originality/value

A parsimonious distinction and connectivity between human and personal brands suggest a branding-by-individual continuum. Additionally, to the best of the authors’ knowledge, this study is the first identifiable one that summarizes the growing literature on human brands, reveals important gaps in the knowledge and calls for the development of particular human-brand management models.

Details

Journal of Product & Brand Management, vol. 29 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

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