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The purpose of this paper is to examine the public relations strategies of the IRA (Irish Republican Army) and their political wing Sinn Féin, throughout the historical period known as the Northern Ireland “Troubles”.

This study uses semi‐structured élite interviews as its primary data. The study structures a historical account of the development of republican public relations around three main phases: the “propaganda of the deed” phase; the development of political public relations phase; and the peace process phase.

Much previous research traces a common trajectory for terrorist organisations, where they begin with large‐scale “propaganda of the deed” activities, and then move toward more typical PR activities when their “message” begins to be heard. The findings suggest that this is only partially true for the republican movement. Previous research also claims that peace settlements virtually never acknowledge the demands of terrorist groups. However, the findings indicate that the republican movement, via the use of skilful public relations techniques and disciplined internal organisational communication, pushed itself to the forefront and remained central in the efforts to develop a peace process.

The study draws on interview data with a small group (six) of republican strategists, all of whom where involved in some capacity in public relations activities. While it is not claimed that they represent the views of the whole republican movement on the issues discussed, they do arguably represent the views of a “dominant coalition”. Future research could usefully investigate the public relations of power sharing since the Good Friday Agreement.

Previous approaches to analysing the subject of public relations and terrorism have tended to regard it as an activity engaged in by psychopaths or criminals. This paper's starting‐point is to problematise this definition of “terrorism” and at the same time widen the application of the term to include State actors. In this regard, it is in opposition to much current Western media, governmental and academic usage of the term. This research also differs from most other studies of terrorism in the public relations literature, in that it uses élite interviews as its primary source of data.

This study aims to explore barriers and pathways to a whole-institution governance of sustainability within the working structures of universities.

This paper draws on multi-year interviews and hierarchical structure analysis of ten universities in Canada, the USA, Australia, Hong Kong, South Africa, Brazil, the UK and The Netherlands. The paper addresses existing literature that championed further integration between the two organizational sides of universities (academic and operations) and suggests approaches for better embedding sustainability into four primary domains of activity (education, research, campus operations and community engagement).

This research found that effective sustainability governance needs to recognise and reconcile distinct cultures, diverging accountability structures and contrasting manifestations of central-coordination and distributed-agency approaches characteristic of the university’s operational and academic activities. The positionality of actors appointed to lead institution-wide embedding influenced which domain received most attention. The paper concludes that a whole-institution approach would require significant tailoring and adjustments on both the operational and academic sides to be successful.

Based on a review of sustainability activities at ten universities around the world, this paper provides a detailed analysis of the governance implications of integrating sustainability into the four domains of university activity. It discusses how best to work across the operational/academic divide and suggests principles for adopting a whole institution approach to sustainability.

Wonders whether companies actually have employees best interests at heart across physical, mental and spiritual spheres. Posits that most organizations ignore their workforce – not even, in many cases, describing workers as assets! Describes many studies to back up this claim in theis work based on the 2002 Employment Research Unit Annual Conference, in Cardiff, Wales.

Purpose – The purpose of this chapter is to develop a framework for understanding deviant genres of music. Although it seems destructive, deviant music has positive effects, and can encourage greater socialization into the larger society.

Design/methodology/approach – By looking at deviant music of the past, it is possible to see more clearly why such music was created, and what functions it has in society. Three main functions were identified: social criticism, spreading the news, and public catharsis of outstanding events.

Findings – These three functions are found in deviant music today. But there are differences. Heavy metal, a counter culture, uses offensive language and images to repel unwanted outsiders and thus avoids commercialization. Grunge, music of a drop out culture, became popular and lost some of its alternative identity. Rap started as a legitimate African American youth art form but was hijacked by the music industry and has expanded beyond a meaningful art world. This has left both artists and listeners vulnerable to a distorted image.

Originality – The real value of deviant music is its historical record of the inner world of subcultures.

After the extreme turn of the late 1980s and early 1990s of metal music, three northern England-based bands – My Dying Bride and Paradise Lost from Bradford, and Anathema from Liverpool, commonly referred to as ‘the Peaceville Three’ – went on to pioneer the musical style which came to be known as death/doom. Mid-1990s have seen these bands’ stylistic shift into a more gothic rock-influenced sound. This Paradise Lost-led shift gave birth to the style gothic/doom. Around this deviation, these bands also started to employ a different sense, or rather a sense, of locality in their music: Paradise Lost started calling themselves a Yorkshire band, instead of specifically Bradford; Anathema shot a video for their 1995 song ‘The Silent Enigma’ in Saddleworth Moor (historically part of West Riding of Yorkshire) in Manchester; and later, My Dying Bride became more and more ingrained in the Goth culture of Whitby, including releasing an extended-play titled The Barghest o’ Whitby (2011), a Dracula-inspired trail guide, and frequently appearing in festivals in Whitby. This ethnographic research with both musicians and fans further suggests the involvement of the North in making and perception of gothic/doom. Applying Michel de Certau’s idea stating that ‘every story is a spacial practice’ within the context of northern England landscape, gothic/doom metal style emerges as an act of northernness. The author proposes to discuss how this act is performed within these bands’ oeuvre and how it is perceived from the listener perspective using interviews with people from around the world, and musicological analyses of significant songs from the repertoire of this trio.

To examine some of the complex relationships that exist between sports work and mental health and illness.

This chapter draws upon prevalence data, athlete testimonies, and theoretical works to examine: (1) the prevalence of depression and suicide in professional sport and the wider society; (2) athlete experiences of depression and suicidal ideation, particularly among men; and (3) some of the key sociological ideas which might help to explain experiences of mental health and illness in professional sports work.

Although there are plentiful data on the societal prevalence of depression and suicide, increasing interest in the mental health of professional athletes (and other types of sports workers) has occurred largely in response to individual or clusters of often publicly known, sometimes high profile, cases rather than in response to systematic empirical grounded data. Athlete experiences of mental illness are shown to be related in complex ways to various constraints associated with their public and private lives, to the constraints of their interdependency networks, and to experiences of shame which can have a series of deleterious acute and chronic health costs.

Since much of what is currently known about the links between sports work and mental health and illness is derived from largely psychological studies and media-led or autobiographical accounts, more sociological research is needed to better understand the costs of mental health of working in often very public and highly pressurized, medicalized, scientized, and performance-focused performance sport settings.

The purpose of this paper is to explore the evolution of “product‐service” (P‐S) strategies in the aerospace sector. Despite the widespread perception that aerospace organisations are advanced in terms of P‐S integration, little is known about the realities of P‐S provision in the sector. Much of the existing literature is normative and prescriptive, focusing upon what organisations aspire to do, but offers little insights into how attempts to integrate products and services occur or the challenges organisations encounter.

This paper presents an in‐depth case study of an international aerospace original equipment manufacturer, referred to as “JetCo”. A total of 18 interviews were conducted with key actors involved in the operationalisation of P‐S strategy within defence aerospace and civil aerospace divisions. In addition, analysis of internal company documentation was also undertaken.

This paper reveals that current P‐S strategy, which builds upon a long history of service offerings, initially evolved separately in each division in response to the particular markets in which they operate. However, there was evidence of a corporate‐wide strategy for P‐S provision being developed across divisions to improve co‐ordination. This was founded on the recognition that P‐S delivery requires the development of a stronger customer orientation, better knowledge and information management strategies and the engagement of employees. A key challenge concerned integrating the product and service parts of the business to ensure consistent delivery of a seamless value offering to customers.

The paper offers fresh empirical evidence into the development of P‐S in an organisation drawn from a sector often flagged as an exemplar of P‐S provision, and provides insights into the complex realities of P‐S implementation and delivery. Notably, it highlights the challenge of attempting to embed an organisation‐wide “service culture” in pursuit of integrated P‐S delivery, and questions the nostrums and overly simplistic models which pervade the current solutions discourse.

The purpose of this study is to investigate what people with different demographic characteristics such as age and gender expect from hotel room design and examine how design preferences affect purchase intent and desire to stay and word-of-mouth behavior.

The study was based on a quasi-experimental design conducted on 762 participants. The manipulations of room color and design style were prepared using the 3D modeling software, while age and gender were self-reported variables.

The results indicated that age and gender moderate the relationship between hotel guest satisfaction and room design style. Younger guests prefer contemporary design style, while older guests show equal satisfaction with traditional and contemporary styles. Male guests prefer rooms decorated in masculine colors, while women are equally satisfied with masculine or feminine color schemes.

This study was conducted as a hypothetical, computer-aided experimental scenario. A field experiment captured guests’ satisfaction with an experimental hotel room. A substantive cause–effect relationship between hotel room visual servicescape stimuli and satisfaction was established.

Identifying design style and color preferences of a hotel target market is paramount for investment payoff and further supports the customization of hotel services.

This is the first experimental study to manipulate color scheme and type of design in a hotel room and capture their effects on satisfaction and behavior of guests with different demographic characteristics.