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This paper aims to examine the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining the mediating role of sales promotion and the moderating role of service attributes of the m-commerce websites in influencing the mediation.

A total of 3,318 completed surveys were collected. Drawing on a large non-probability criterion-based purposive sample across six countries (France, Germany, Greece, South Africa, USA and Canada), mediation analysis was performed to examine the hypothesized relationships.

Results show that sales promotion mediates the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty. Moderated mediation reveals that the indirect pathways (sales promotion) through which feelings toward buying wine over mobile exert its effect on m-commerce website loyalty are dependent on the value of service (wine delivery) attributes of the website. The results demonstrate that sales promotion and service are of paramount importance to wineries and wine marketers.

Wine producers and retailers should consider the use of sales promotion to enhance sales and loyalty to m-commerce websites.

Wine producers and retailers should consider use sales promotion (such as SMS or push notifications) to enhance sales and influence consumer feelings and hence their loyalty.

Wine m-commerce studies are limited, especially with an international perspective comparing six different countries: three from the old world (France, Germany and Greece) and three from the new world (North America with USA and Canada; and South Africa). Altogether, these six countries represent around 40 per cent of the world’s wine consumption.

This paper aims to examine social media communication that may consist of a database for online research and may create an online imagined community that follows special language symbols and shares common beliefs in a similar way to Anderson’s imagined communities.

Well-known databases were searched in the available literature for specific keywords which were associated with the imagined community, and methodological tools such as online interviews, content analysis, archival analysis and social media.

The paper discusses the use of multiple measures, such as document and archival analysis, online interviews and content analysis, which may derive from the online imagined community that social media create. Social media may in fact provide useful data that are available for research, yet are relatively understudied and not fully used in communication research, not to mention in archival services. Comparison takes place between online community’s characteristics and traditional communication research. Information and communication technologies (ICTs) and social media’s use of special language requirements may categorise discussion of these potential data, based on specific symbols, topical threads, purposeful samples and catering for longitudinal studies.

Social media have not been fully implemented for online communication research yet. Online communication may offer significant implications for marketers, advertisers of a company or for an organisation to do research on or for their target groups. The role of libraries and information professionals can be significant in data gathering and the dissemination of such information using ICTs and renegotiating their role.

The theoretical contribution of this paper is the examination of the creation of belonging in an online community, which may offer data that can be further examined and has all the credentials to do so, towards the enhancement of online communication research. The applications of social media to research and the use by and for information professionals and marketers may in fact contribute to the management of an online community with people sharing similar ideas. The connection of the online imagined community with social media for research has not been studied, and it would further enhance understanding from organisations or marketers.

The purpose of this paper is to examine practices for the presentation of specific sites in Greece, and in particular the way the Acropolis, Greece, a World Heritage Site, is communicated at national, local, and international levels, seeking to identify the policy for the presentation of heritage in the specific venue with its historical and current developments.

This study presents data collected from the analysis of archival documents and interviews with curators who offered the researchers ground to explain the purposes and reasons for the implementation of decisions related to the management of heritage following a case study design.

The paper argues for the need of a critical approach towards the implementation of communication activities for many sites rather than the world‐renowned ones. Issues that associate with the relationship of heritage with social aspects of the contemporary world receive little attention in the literature, let alone the masked political and economic implications that state governments often do not admit. The projection of the perceived distinct characteristics of a country, nationally and internationally, signifies the role that these properties may have when states present them at national level while retaining their international character.

The article makes a theoretical and practical contribution to the way the marketing of heritage for the Acropolis can consist of a typical recourse for other sites in other areas and is associated with socio‐economic and political implications.

The purpose of this paper is to examine visitors’ perceptions and relevant importance of social media when choosing a Mediterranean destination and also to explore the extent in which they believe it is important for them to belong to an online community with shared characteristics among its members.

A stratified, based on nationality and gender, sample of 301 respondents of foreign arrivals of visitors in the Athens airport, Greece was collected in June and July 2014 based on the official Athens Airport Authorities Arrival Research. This is a partially exploratory research.

Differences between age groups as far as the importance attributed to social media as sources of information about a tourism destination were found. The respondents, when using the internet for gathering information about a tourism Mediterranean destination, consider different online channels. Facebook is among the most important sources of information for them associated with the tourism destinations. Official web sites/blogs of the destination are the first source and photo sharing sites are the second most preferred source; sharing aesthetics of photos was found to contribute to the feeling of belonging to an on line travel community.

Further research will contribute to the development of greater understanding of the strategic approaches to social media and their use to promote a destination. Greek diaspora would be interesting to examine and geographical differences among groups.

The paper denotes the importance for destination management organizations and companies, to fully employ the social media in their marketing efforts.

The present study increases our understanding of the adoption of online and traditional communications in the visitor’s process for Athens, Greece, shedding light to the literature existing on the significance attributed to the online travel community belonging from visitors through sharing aesthetics of photos and associations of ideas based on age differences.

This paper aims to examine the strategic design for entrepreneurial activity. This study examines and evaluates a qualitative Delphi methodology used in a research for the strategy development needs of entrepreneurship counselling and education. The strategic design presented may well apply to non-profit organisations due to the fact that limited resources in funding of non-profit organisations exist.

This paper introduces methodological considerations of applying the Delphi method to the strategy development for an entrepreneurship counselling design, taking Ensimetri – an entrepreneurship counselling organisation in Finland – as a case study, and the potential in applying this strategic design projects to libraries and information management centres.

The research provides a framework on entrepreneurial strategic design. The top ten items that emerged from this research may provide the framework for the development of entrepreneurial strategic design. They may be used to further examine our understanding for the strategy development needs of entrepreneurship counselling and education, as very limited research has taken place on this issue. Issues of culture are discussed. Findings illustrate that respondents would appreciate guidance on the initiation of entrepreneurial activities from the university that are associated with programmes and services provided that may help them on the initiation of entrepreneurial activities. Libraries may use the integrated information systems they employ. This exploratory study found that cultural values may influence entrepreneurship intention. Gender issues are also discussed in regard to the strategic design of entrepreneurial activity, adding to the existing literature for gender differences in attitude. The research provides a framework on entrepreneurial strategic design, and the role of universities with the use of integrated information systems and library services to the initiation of such entrepreneurial activities.

Findings of this research may well apply in non-profit organisations such as libraries and information and communication sectors, where in periods of economic crisis, social entrepreneurship can be adopted so that these organisations become profitable. Education has also a role to play in the development of entrepreneurship.

The application of the Delphi method to entrepreneurial research, and the use of this design to seek intention and attitudes by and for information professionals and marketers, may in fact contribute to the implementation of social entrepreneurship. Very limited research has taken place to explore entrepreneurial intention. The paper discusses a new methodology which can also be used outside Finland and is of relevance to the information profession. This research makes a theoretical and practical contribution on social entrepreneurial potential and its strategic design. Implications for social entrepreneurship are provided. The implementation of information and communications technologies, the role of social media networks and issues associated with culture are discussed for strategic communication.

The present paper is part of a study associated with the migration phenomenon and the formation of intercultural social and economic relations which emerged in Italy in the nineteenth century and its practical and social implications in the twenty‐first century. The city of Trieste, Italy consists of a case study which examines the formation of organizational networks in the Mediterranean and in Europe which consist of the basic body of the so called Greek commercial dispersion.

This study presents data collected from the analysis of archival documents. It is part of the scientific field of social anthropology and is a case study where participative observation was employed. Interviews with people offered the researchers ground to explain the purposes and reasons for the implementation of decisions related to the creation of the organizational networks.

The article discusses the relation between the national group with its unique cultural identity and entrepreneurship, emphasizing the cultural characteristics of such relation. The consequences from the existence of these networks in all sectors of the life of the community of these areas are investigated. To a third level of discussion, the mapping and analysis of the cultural interactions which emerged as a result of these networks shaping an integrated cultural identity is examined.

The project succeeds in making a theoretical and practical contribution to the way the development of organizational networks presented for Trieste, Italy can consist of a typical recourse for other areas of the Mediterranean where cultures and identities intermingle nowadays and migration and policy directions need to be implemented.