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1 – 10 of 131Clare D'Souza, Vanessa Apaolaza, Patrick Hartmann and Andrew Gilmore
The purpose of this study is to develop and test a theoretical model of Fairtrade buying behavior that supports Sustainable Development Goals (SDGs) by addressing the nexus…
Abstract
Purpose
The purpose of this study is to develop and test a theoretical model of Fairtrade buying behavior that supports Sustainable Development Goals (SDGs) by addressing the nexus between just-world beliefs, along with the normative influences, self-identity and altruistic values.
Design/methodology/approach
A conceptual framework on the influence of just-world beliefs for Fairtrade purchase intentions is proposed to analyze the role of just-world beliefs on the effects of normative influences and altruistic values for the intention to purchase Fairtrade products that support SDGs. These conceptualizations are empirically tested on a representative sample of 217 consumers.
Findings
Just-world beliefs play a central role in the purchase intention by having a direct effect on purchase intention and an indirect effect mediated by personal norms and self-identity. They partially mediate the effects of altruistic values and social norms on the purchase intention of Fairtrade products that support SDGs.
Originality/value
The research provides a better understanding of the influences of these contextual variables on ethical consumption and contributes to both the theory and practice of how businesses can achieve SDGs. The psychological rationale of just-world beliefs provides a new approach to marketing strategy and communication aimed at increasing purchase intention of Fairtrade products that support the fundamental goals of the UN sustainable development.
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Roman Peretiatko, Anatoli Humeniuk, Marina Humeniuk, Clare D'Souza and Andrew Gilmore
This paper is an exploratory survey that examines franchising in Ukraine. The purpose of this discussion paper therefore, is to shed light on the extent to which franchising is…
Abstract
Purpose
This paper is an exploratory survey that examines franchising in Ukraine. The purpose of this discussion paper therefore, is to shed light on the extent to which franchising is impacted by economic, legal, and investment factors in Ukraine. It attempts to make a brief comparison with the Australian franchising system in order to present a platform for future marketing and implementation scenarios in the country.
Design/methodology/approach
Based on a literature synthesis, the paper proposes reasons for the success of franchising in Ukraine. It outlines the experiences of two successful franchising businesses established in Ukraine.
Findings
Despite the difficulties of operating in the Ukrainian business environment, with its twin problems of bureaucracy and corruption, franchising has managed to establish itself as a viable way of doing business in Ukraine. Both foreign and local franchisors are beginning to make headway in establishing a strong presence in the Ukrainian business landscape.
Originality/value
The paper contributes to understanding franchising in Ukraine. It offers some insights and assistance to investors hoping to open up franchises. As very little research work has been undertaken in Ukraine, it is hoped that this discussion will assist franchisors to become better prepared for the next upturn in the economic cycle.
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This paper is intended as an overview and think piece, contributing to literature identifying accounting’s impact in making things knowable. Critical accounting research has…
Abstract
This paper is intended as an overview and think piece, contributing to literature identifying accounting’s impact in making things knowable. Critical accounting research has always sought alternative ways of understanding the discipline and the legacy is extended here by considering pathways forward. Accounting continually impacts public policy in what it privileges for selecting and in what it silences and neglects. Given that humans are meaning-making we have choices, and this essay interrogates accounting techniques operating as façades while disguising social impacts. Promoting qualitative accounting research that reimagines these complexities and considers moral contexts is the substance of this essay, for advancing the public interest in accounting.
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Noor Alyani Nor Azazi, Maslina Mohammed Shaed, Mohamad Shaharudin Samsurijan and Andrew Ebekozien
The development of higher learning institutions (HLIs) is considered a strategy to trigger urban space development – and it is the economy in most developing countries. HLIs can…
Abstract
Purpose
The development of higher learning institutions (HLIs) is considered a strategy to trigger urban space development – and it is the economy in most developing countries. HLIs can develop and maintain pace with the experience economy in the current urban economy, particularly in the services sector. This paper seeks to evaluate the influence of HLIs on elements of the experience economy in the urban services sector in Bandar Baru Bangi (BBB), a knowledge-based city.
Design/methodology/approach
The research adopted a purposive sampling technique and engaged 382 urban community respondents in BBB, Malaysia. The study used four elements (education, gastronomy, health, and the retail sectors) to assess the experience economy performance.
Findings
The results show that the local community is the “active users” of the services, and the active users have enjoyed the existence of the experience economy. Findings reveal a preference for education and health over gastronomy and retail sectors. Of these four sectors, the education sector experience had the most prominent effect, thereby showing that the higher learning institutions around this city served a major role in the sector development of urban services.
Research limitations/implications
The research used a purposive sampling method and engaged 382 respondents in BBB, Malaysia. The restriction of the study area to BBB is a limitation component. Future studies should explore a large-scale investigation to evaluate better and validate the results.
Practical implications
The research has shown that the city's higher education institutions have affected the development of the experience economy in the four sectors.
Originality/value
The study shows that the framework of the experience economy and the establishment of HLIs can stimulate the experience economy within the urban services sector.
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Audrey Gilmore, Andrew McAuley, Damian Gallagher, Philippe Massiera and Jordan Gamble
This study aims to focus on how SMEs have been researched in the first 12 years of the new millennium and published in JRME between 2000 and 2011. There have been many studies on…
Abstract
Purpose
This study aims to focus on how SMEs have been researched in the first 12 years of the new millennium and published in JRME between 2000 and 2011. There have been many studies on how SME owner/managers do business, their decision-making processes and ways of delivering marketing activities, and many different methodologies have been used.
Design/methodology/approach
All of the papers published in JRME from 2000 to 2011 were analysed using content analysis with Nvivo 9 in relation to the SME definitions used, methodology employed, geographical coverage and the business sectors covered.
Findings
Within the context of a wider study of 14 international journals on small business and entrepreneurship, this paper presents the findings that have emerged from the JRME journal according to the SME definitions used, methodology employed, geographical coverage and the business sectors' covered.
Originality/value
This study provides some findings in relation to the variety of studies carried out and the research presented in the JRME over a 12-year period.
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Caroline Tan Swee Lin and Kosmas X. Smyrnios
This study investigates customer‐value based marketing activities in emerging or new fast‐growth ventures. A contextual analysis of interview data identified seven customer‐value…
Abstract
This study investigates customer‐value based marketing activities in emerging or new fast‐growth ventures. A contextual analysis of interview data identified seven customer‐value based marketing activities actively pursued synergistically by fast growth firms: employee branding, target marketing, marketing planning marketing/market research, product differentiation via quality, relationship marketing, and guerrilla marketing. These elements form a complex web in which each marketing activity complements the other. There are three main implications: all marketing activities are intertwined, in line with marketing theory and practice associated with large firms; most marketing activities undertaken are low cost; and establishing a winning reputation is an important objective. CEOs associate reputation with brand building via employees.
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For geographers doing qualitative research, autobiographical narratives offer a discrete avenue into life experiences, everyday lived geographies, and intimate connections between…
Abstract
For geographers doing qualitative research, autobiographical narratives offer a discrete avenue into life experiences, everyday lived geographies, and intimate connections between places and identities. Yet these valuable sources remain mostly untapped by geographers and largely unconsidered in methodological treatises. This article seeks to elicit the benefits of using autobiographical data, especially with regard to stigmatised sexual minorities in Western societies. Qualitative research among gay men, lesbians and bisexuals (GLB) is sometimes difficult; due to the ongoing marginalisation experienced by sexual minorities in contemporary Western societies, subjects are often difficult to locate and reticent to participate in research. But autobiographical writing has a long history in Western GLB subcultures, and offers an unobtrusive means to explore the interpenetration of stigmatised sexuality and space, of GLB identity and place. A keen awareness of the power of geography of spaces of concealment, resistance, connection, emergence and affirmation underpins the content and form of GLB autobiographical writing. I demonstrate this in part through the example of my own research into gay male spatiality in Australia. At the same time we need to be aware of the generic limitations of autobiographies. Nevertheless, this article calls for wider attention to autobiographical sources, especially for geographical research into marginalised groups.
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The aim of the paper is to examine the consequences of students engaging in part‐time employment during their studies. It reports the results of a survey of part‐time employment…
Abstract
Purpose
The aim of the paper is to examine the consequences of students engaging in part‐time employment during their studies. It reports the results of a survey of part‐time employment among university students. The research examined the possible consequences of combining part‐time employment with full‐time study, with particular reference to stress.
Design/methodology/approach
The research consisted of an institution‐wide Web‐based survey of full‐time undergraduates within a post‐1992 university in the UK.
Findings
The survey found that part‐time employment, in common with many previous studies, is a majority experience for full‐time undergraduates. It also found that some students were spending longer in their chosen employment than in time‐tabled classes. A central finding was that unlike much previous research, it emerged here that students reported more positive than negative outcomes.
Practical implications
The data shows that students continue to engage in part‐time employment at a significant level and for some studying is almost a secondary activity. This perhaps raises questions about the existing model of higher education delivery and the need for institutions to consider offering more support mechanisms for individual students.
Originality/value
The paper is of value in seeking to clarify the nature of the consequences for students seeking to combine employment and studying. Furthermore the paper builds on our understanding of the continuing growth of student part‐time employment.
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There is increasing discussion of the way in which quality of experience and brand equity are developed in the hotel industry. This study aims to review the hospitality and brand…
Abstract
Purpose
There is increasing discussion of the way in which quality of experience and brand equity are developed in the hotel industry. This study aims to review the hospitality and brand equity literature, thereby providing a conceptual framework for understanding hotel brand equity.
Design/methodology/approach
A comprehensive and extensive literature review helps develop a brand equity framework for the hotel industry.
Findings
Hotels often use advertising, referral marketing and services marketing to help guests acquire brand‐related information. Hotel guests, in turn, establish their brand knowledge through direct and indirect experiences. A better understanding of how these experiences contribute to brand equity has important implications for brand managers. Advertising and word of mouth (WoM) can be used to generate brand awareness and brand associations. Service performance should be nurtured to predominantly precipitate quality of experience, although WoM also has a strong effect on it.
Originality/value
The study attempts to fill the gaps in the discussion of the way in which hotel brand equity is developed. A research framework embedded with quality of experience is proposed. Critical research questions about hotel experience and brand equity are identified.
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After war, societies can undergo change that extends justice to formerly excluded groups. Using theories of moral exclusion and moral inclusion as a lens, this chapter examines…
Abstract
After war, societies can undergo change that extends justice to formerly excluded groups. Using theories of moral exclusion and moral inclusion as a lens, this chapter examines societal change in two consecutive periods after the American Civil War (1861–1865): Reconstruction and Jim Crow. Focusing on the well being of black Americans in the American South, this chapter examines Reconstruction's inclusionary gains and setbacks. It then describes challenges faced by black Americans during Jim Crow, a period of white supremacy and violence, and factors associated with Jim Crow's decline. Applying social psychological theory to these historical periods offers insight into the dynamics of inclusionary and exclusionary change.