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Allocating budget optimally to marketing channels is an increasingly difficult venture. This difficulty is compounded by an increase in the number of marketing channels, a rise in siloed data between marketing technologies, and a decrease in individually identifiable data due to legislated privacy policies. The authors explore the rich attribution modeling literature and discuss the different model types and approaches previously used by practitioners and researchers. They also investigate the changing landscape of marketing attribution, discuss the advantages and disadvantages of different data handling approaches (i.e., aggregate vs. individualistic data), and present a research agenda for future attribution research.

This chapter provides an introduction to the smart city and engages with its idea and ideals from a critical social science perspective. After setting out in brief the emergence of smart cities and current key debates, we note a number of practical, political, and normative questions relating to citizenship, social justice, and the public good that warrant examination. The remainder of the chapter provides an initial framing for engaging with these questions. The first section details the dominant neoliberal conception and enactment of smart cities and how this works to promote the interests of capital and state power and reshape governmentality. We then detail some of the more troubling ethical issues associated with smart city technologies and initiatives. Having set out some of the more troubling aspects of how social relations are produced within smart cities, we then examine how citizens and citizenship have been conceived and operationalized in the smart city to date. We then follow this with a discussion of social justice and the smart city. In the fifth section, we explore the notion of the “right to the smart city” and how this might be used to recast the smart city in emancipatory and empowering ways. Finally, we set out how the book seeks to answer our questions and extend our initial framing, exploring the extent to which the “right to the city” should be a fundamental principle of smart city endeavors.

This chapter highlights an overemphasis and persistent bias in entrepreneurship pedagogy toward predictive logic that results in unidimensional instruction. In contrast, we explore how to teach a creative logic for entrepreneurial action. We argue that a more realistic and complete approach to teaching and pedagogy should include a creative logic that will augment existing methods focused on students’ research and analysis and balance these with taking explicit entrepreneurial action. Building upon social capital, networking, learning and real options theories, the chapter uses case studies and provides in-class exercises to illustrate our perspective and help researchers and instructors alike.