Search results

1 – 3 of 3
Article
Publication date: 10 January 2024

Artur Strzelecki and Andrej Miklosik

The landscape of search engine usage has evolved since the last known data were used to calculate click-through rate (CTR) values. The objective was to provide a replicable method…

36

Abstract

Purpose

The landscape of search engine usage has evolved since the last known data were used to calculate click-through rate (CTR) values. The objective was to provide a replicable method for accessing data from the Google search engine using programmatic access and calculating CTR values from the retrieved data to show how the CTRs have changed since the last studies were published.

Design/methodology/approach

In this study, the authors present the estimated CTR values in organic search results based on actual clicks and impressions data, and establish a protocol for collecting this data using Google programmatic access. For this study, the authors collected data on 416,386 clicks, 31,648,226 impressions and 8,861,416 daily queries.

Findings

The results show that CTRs have decreased from previously reported values in both academic research and industry benchmarks. The estimates indicate that the top-ranked result in Google's organic search results features a CTR of 9.28%, followed by 5.82 and 3.11% for positions two and three, respectively. The authors also demonstrate that CTRs vary across various types of devices. On desktop devices, the CTR decreases steadily with each lower ranking position. On smartphones, the CTR starts high but decreases rapidly, with an unprecedented increase from position 13 onwards. Tablets have the lowest and most variable CTR values.

Practical implications

The theoretical implications include the generation of a current dataset on search engine results and user behavior, made available to the research community, creation of a unique methodology for generating new datasets and presenting the updated information on CTR trends. The managerial implications include the establishment of the need for businesses to focus on optimizing other forms of Google search results in addition to organic text results, and the possibility of application of this study's methodology to determine CTRs for their own websites.

Originality/value

This study provides a novel method to access real CTR data and estimates current CTRs for top organic Google search results, categorized by device.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 21 December 2023

José Ignacio Sánchez-Vergara, Marko Orel, Valeria Ferreira and Andrej Rus

The objective of this study is to explore the concept of rural coworking in the scientific literature and examine how it generates community narratives based on the value of space…

Abstract

Purpose

The objective of this study is to explore the concept of rural coworking in the scientific literature and examine how it generates community narratives based on the value of space and business practices. This study aims to contribute to the understanding of rural coworking as a driver of participation and relationships among diverse stakeholders.

Design/methodology/approach

To identify and analyse trends and categories in rural coworking studies, understand the concept of rural coworking and how community narratives have been focused, the authors carried out a systematic literature review following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) tool. The review was performed using Scopus, obtaining 22 papers.

Findings

The findings reveal that rural coworking is on definition, but it emphasises the role of community as a main actor in its consolidation. On the other hand, rural coworking is seen as an opportunity to create impactful new business strategies through space regeneration and revitalisation. Management perspectives prevail in this research field, highlighting the role of public administrations, entrepreneurs and policymakers, and their capacities to build a business environment to enhance coworking activity.

Originality/value

The paper establishes conceptual categories and research trends in the rural coworking literature, and how its actors have a strategic importance in defining their own practices and narratives. The interrelationship between coworking activity and local business development is continually seen as an opportunity for growth, so this paper will have value for rural coworking planners and consultants in non-urban areas.

Details

Journal of Place Management and Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1753-8335

Keywords

Article
Publication date: 26 December 2023

Le Thanh Ha

The present study investigates a nexus between digital public services (DPS) and international tourism empirically.

Abstract

Purpose

The present study investigates a nexus between digital public services (DPS) and international tourism empirically.

Design/methodology/approach

This article analyzes the nexus of DPS and international tourism by using the international sample of 23 European countries in the span of nearly 10 years from 2011 to 2019. Various econometric techniques, including the panel-corrected standard error (PCSE) model and the feasible generalized least squares (FGLS) model, are employed to confirm the author’s findings. Furthermore, the autoregressive distributed lag (ARDL) method is applied to measure the short- and long-run effects of DPS on international tourism developments.

Findings

Tourism is positively influenced by digitalization, implying that the enhancement of digital public service usage results in the development of the tourism industry. However, when looking at the effect of DPS in the short term, a negative impact can be found on tourism, as the density reported in the previous analysis stated a negative response to the tourism density. This effect spans the course of several facets, such as international tourism arrivals, international tourism receipt, international tourism, receipts (% of total exports) and global tourism expenditure (% of total imports). Although the result is unfavorable in the short term, digitalization promises great prospects for tourism in the long term. Notably, an improvement in economic growth, financial development as well a reduction in the pervasiveness of corruption and an improvement of environmental quality are transmission channels through which DPS have favorable influences on tourism activities.

Practical implications

The author’s findings are vital for managers and policymakers to establish a comprehensive grasp of digitalization's role in deciding tourist adoption. This is because digitalization has been proven to play a role in determining tourism adoption.

Originality/value

The present study is the first to examine the relationship between DPS and international tourism empirically. The author is also the first to distinguish the effects of digitalization in the short and long run.

Details

European Journal of Innovation Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1460-1060

Keywords

1 – 3 of 3