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The study extends the research on visual imagery in advertising to sports marketing. The results suggest that excessive on-shirt advertising is wasteful for sponsorships and harmful for team image. However, a strategy of moderate advertising increases the brand recall rate and does not harm the team's image. From a managerial perspective, this study highlights the risks of excessive use of sponsor logos and provides a framework for determining the optimal level of on-shirt advertising for professional teams.

The study extends the research on visual imagery in advertising to sports marketing. The results suggest that excessive on-shirt advertising is wasteful for sponsorships and harmful for team image. However, a strategy of moderate advertising increases the brand recall rate and does not harm the team's image. From a managerial perspective, this study highlights the risks of excessive use of sponsor logos and provides a framework for determining the optimal level of on-shirt advertising for professional teams.

The paper seeks to investigate and conceptualize differences in managerial styles and inter‐organizational relationship (IOR) strategies of small and medium‐sized enterprises (SMEs) in the international environment, and make managerial implications useful for business practitioners and educators.

The study applies comparative management research methodology. The management style dimensions analyzed in the paper are supervision, decision making, information‐sharing styles, and paternalistic orientation. The types of IOR strategies considered are conjugate, confederate, agglomeratic, and organic. Data were collected through surveying managers of entrepreneurial firms from the USA, China, and Russia, operating in the same industry. Factor analysis was applied for scale validation, and regression models were used for hypotheses testing.

The relationship between managerial styles and types of IOR strategies pursued by SMEs was documented. The cross‐cultural differences in terms of SMEs' orientation towards different types of IOR were also revealed.

The study indicated that it is possible to predict prevailing IOR strategies based on cultural differences in a systematic way. Because of SMEs' rapid globalization, the study findings contribute to the efforts of achieving better correspondence between IOR‐building strategies of small businesses in different countries. Educational and training programs preparing international SME managers to distinguish, substantiate and deal with the revealed cross‐cultural IOR differences will be helpful for achieving this goal.

The major value of the study is that it provides insight into IORs from the small business perspective in a cross‐cultural setting.

The study is focused on exploring demographic characteristics of the target audience of retail grocery stores whose buyer behavior is most responsive to coupon promotions. The demographic variables considered in the paper are age, employment status, and household size. As a result of a statistical analysis of scanner data, the demographic profile is developed for the coupon-sensitive category of consumers. Managerial recommendations for grocery stores’ coupon-promotion tactics are discussed.