Search results

1 – 2 of 2
Article
Publication date: 19 December 2024

Bazyli Czyżewski, Łukasz Kryszak, Egzon Bajrami, Eugenia Lucasenco, Andreea Muntean and Aleksandra Tošović-Stevanović

The interactive relationships of farmers with institutions and other individuals create the context of succession intention – “farm embeddedness”. This context shapes in long-term…

Abstract

Purpose

The interactive relationships of farmers with institutions and other individuals create the context of succession intention – “farm embeddedness”. This context shapes in long-term self-efficacy of farmers. The main goal of this paper is to study the contextual drivers of the choice of succession paths in small-scale farms which dominate in Eastern European countries. The studied pathways, ordered by farmers’ self-efficacy are “no succession”, “conditional succession”, “unconditional internalised succession” and “unconditional externalised succession”.

Design/methodology/approach

We used a sample of 1,683 small farms from three Eastern European emerging markets: Romania, Moldova and Serbia. The likelihood of choosing a given succession path is analysed using a multinomial logit model; contextual drivers of succession are selected based on the theory of embeddedness.

Findings

We found that more-educated and more-efficient small-scale farmers are less likely to pass on their farms because of a kind of “glass ceiling”, so they do not want such a difficult future for their children. The most important determinant of unconditional/internalised succession is the successor formation through “training on the farm”. Some formal institutions operating in the agricultural sector hinder self-efficacy and thus unconditional succession.

Originality/value

Most of the papers lack a theoretical background while demonstrating that economic drivers are crucial to succession. The embeddedness theory argues that economic activities are always anchored in a social structure. We contribute to this theory by showing that the embeddedness in social networks is more important than economic factors when smallholders transfer their farms to successors in post-socialist countries. In addition, we attempt to identify which particular types of social networks are most relevant to the multi-stage process of farm transfer, and we outline several transfer scenarios using the concept of self-efficacy.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 1 June 2015

Andreea Molnar and Cristina Hava Muntean

Multimedia content that is accessible through mobile devices has a larger size than other types of content (e.g. text, images). This may lead to higher prices for accessing the…

Abstract

Purpose

Multimedia content that is accessible through mobile devices has a larger size than other types of content (e.g. text, images). This may lead to higher prices for accessing the content via mobile devices, as mobile operators are capping mobile data billing plans in an effort to increase their revenues and prevent congestion. This poses problems for the users that are not willing/do not afford to pay the required price but still want to use multimedia content through the mobile networks. A price reduction for the user, as well as minimising bandwidth consumption can be obtained as a trade-off in multimedia quality. However, as previous research shows, not all people are willing to trade-off quality for a lower price; therefore, there is no straightforward approach to this problem. In this context, the purpose of this paper is to present a model of user willingness to pay for multimedia content quality as a function of the user risk attitude with the aim to provide personalised content depending on the user willingness to trade-off price for multimedia content quality.

Design/methodology/approach

A user model was proposed based on a literature review and an existing data set. A stereotypical approach was used where users are divided in two groups: risk averse and risk seekers. An experimental study involving six scenarios was used to validate the findings.

Findings

The results of the evaluation show that for the proposed user risk model, risk seekers preferred to pay for multimedia quality, whereas risk adverse users preferred to switch to a lower multimedia quality when monetary cost is involved. However, when the mobile data billing plan had the bandwidth limited, rather than a higher price to be paid when the bundle quantity was exceeded, the risk averse people’s preference for a lower quality still holds, but it does not show that most of the risk seekers prefer to pay for the multimedia quality.

Research limitations/implications

This paper adds to the state of the art by providing a novel way to model the user preferences for multimedia quality based on their attitude towards risk, age, and gender.

Practical implications

Mobile data users, content providers (application service providers, over-the-top providers), mobile network operators (MNOs) and internet service providers (ISPs) could benefit from the results of this research. For mobile data users, the outcome of this research could be beneficial, as they can obtain personalised content based on their needs. From the content providers’ point of view, providing personalised content can lead to more satisfied users. It could also reduce the bandwidth consumption and the traffic to the server and/or proxy. Reducing the bandwidth consumption could lead to the possibility to acquire more customers and hence increase the revenues.

Originality/value

This is among the first studies to assess how the user preference towards multimedia quality if affected by the user attitude towards risk.

Details

Information Technology & People, vol. 28 no. 2
Type: Research Article
ISSN: 0959-3845

Keywords

1 – 2 of 2