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This paper aims to respond to issues posed in the four commentaries on Armstrong, Du, Green and Graefe (2016, this issue) regarding the immediate usefulness of that paper’s test of advertisements’ compliance with persuasion principles, and regarding the need for further research.

This paper addresses commentators’ concerns using logic, prior research findings and further analyses of the data.

The superiority of the index method remains when a simple, theory-based, alternative weighting-scheme is used in the index model. Combinations of three unaided experts’ forecasts were more accurate than the individual forecasts, but the gain was only one-third of the gain achieved by using the Persuasion Principles Index (PPI).

Replications and extensions using behavioral data and alternative implementations of the index method would help to better assess the effects of judging conformity with principles as a means of predicting relative advertising effectiveness. Advertisers can expect more accurate pretest results if they combine the predictions of three experts or, even better, if they use tests of compliance with persuasion principles, such as the PPI. The PPI software is copyrighted, but is available now and is free to use.

New analysis and findings provide further support for the claim that advertisers who use the PPI approach proposed by Armstrong, Du, Green and Graefe (2016, this issue) to choose among alternative advertisements will be more profitable than those who do not.

This paper aims to test whether a structured application of persuasion principles might help improve advertising decisions. Evidence-based principles are currently used to improve decisions in other complex situations, such as those faced in engineering and medicine.

Scores were calculated from the ratings of 17 self-trained novices who rated 96 matched pairs of print advertisements for adherence to evidence-based persuasion principles. Predictions from traditional methods – 10,809 unaided judgments from novices and 2,764 judgments from people with some expertise in advertising and 288 copy-testing predictions – provided benchmarks.

A higher adherence-to-principles-score correctly predicted the more effective advertisement for 75 per cent of the pairs. Copy testing was correct for 59 per cent, and expert judgment was correct for 55 per cent. Guessing would provide 50 per cent accurate predictions. Combining judgmental predictions led to substantial improvements in accuracy.

Advertisements for high-involvement utilitarian products were tested on the assumption that persuasion principles would be more effective for such products. The measure of effectiveness that was available –day-after-recall – is a proxy for persuasion or behavioral measures.

Pretesting advertisements by assessing adherence to evidence-based persuasion principles in a structured way helps in deciding which advertisements would be best to run. That procedure also identifies how to make an advertisement more effective.

This is the first study in marketing, and in advertising specifically, to test the predictive validity of evidence-based principles. In addition, the study provides the first test of the predictive validity of the index method for a marketing problem.

This study aims to confirm the expected impact of coronavirus (COVID-19) related to perceived travel risk on the likelihood of tourists to visit a destination. It then aims at identifying the key predictors of perceived travel risk in the aftermath of the COVID-19 pandemic. A theoretically grounded framework is proposed which can be further improved to understand and predict international travel behaviours within the context of global pandemics.

A mixed-methods design is adopted. In the first phase referred to as Study 1, a cross-sectional design is used based on a sample of 217 international outgoing tourists surveyed at the Mauritian International Airport and data is analysed using hierarchical regression. In Phase 2, referred to as Study 2, a purposive sample of tourists around the world are interviewed and data is analysed using the thematic analysis technique.

The results show that amongst those tourists who are willing to travel in the aftermath of the COVID-19 crisis, the related perceived risk is likely to influence their travelling intention. Several key predictors of perceived travel risks are uncovered, those are categorised as COVID-19 status; transportation services; national sanitary measures; health-care services; accommodation services; ecotourism facilities. Moreover, the potential effects of those factors on perceived COVID-19 related travel risk are likely to be moderated by the trustworthiness of the information.

The implications of the study are important for researchers and policymakers to better understand and predict travellers’ behaviour in times of pandemics. These implications are also important to tourism marketers and transport and hospitality service providers to more effectively manage and mitigate the effect of such events.

The study provides an original comprehensive model grounded in the social cognitive theory and protection motivation theory to understand the predictors of perceived travel risks in relation to COVID-19 at a destination.

本文采用了混合的研究方法设计。在研究1的第一阶段中, 本文采用了横向比较研究设计, 对在毛里求斯国际机场进行调查收集的217名国际出境游客样本, 使用分层回归分析了数据。在第二阶段（研究2）中, 采用了立意取样的抽样方法, 采访了来自世界各地的旅游者, 并使用主题分析技术对数据进行了分析。

这项研究证实了与COVID-19相关的感知旅行风险对游客访问目的地的可能性的预期影响。然后, 它旨在确定COVID-19大流行后感知的旅行风险的关键影响因子。

结果表明, 在COVID-19危机之后愿意旅行的那些游客中, 相关的感知风险很可能会影响他们的旅行意图。感知的旅行风险的几个关键影响因素分为：COVID-19状况; 运输服务; 国家卫生措施; 医疗服务; 住宿服务; 生态旅游设施。而且, 这些因素对与COVID-19相关的感知旅行风险的潜在影响可能会受到信息的可信度的调节影响。

该研究对于研究人员和决策者更好地了解和预测大流行期间旅客的行为, 以及旅游营销人员以及运输和酒店服务供应商提供有效管理和减轻此类事件的影响具有重要意义。

该研究提供了一个原创且全面的模型, 以了解与目的地COVID-19相关的感知旅行风险的影响因素。

Se adopta un diseño de métodos mixtos. En la primera fase, denominada estudio 1, se adopta un diseño transversal basado en una muestra de 217 turistas internacionales encuestados salientes del Aeropuerto Internacional de Mauricio y los datos se analizan mediante regresión jerárquica. En la segunda fase, denominada estudio 2, se entrevista a una muestra intencional de turistas de todo el mundo y se analizan los datos mediante la técnica de análisis temático.

Este estudio confirma empíricamente el impacto esperado de la percepción del riesgo de viaje relacionado con COVID-19 sobre la probabilidad de que los turistas visiten un destino. A continuación, tiene por objeto identificar los principales factores de predicción del riesgo percibido de los viajes tras la pandemia de COVID-19.

Los resultados muestran que entre los turistas que están dispuestos a viajar tras la crisis de COVID-19, es probable que el riesgo percibido relacionado influya en su intención de viaje. Se han descubierto varios predictores clave de los riesgos percibidos de los viajes, que se clasifican como: Situación de COVID-19; servicios de transporte; medidas sanitarias nacionales; servicios de salud; servicios de alojamiento; instalaciones de ecoturismo. Además, es probable que los posibles efectos de esos factores en la percepción de los riesgos de viaje relacionados con COVID-19 se vean moderados por la fiabilidad de la información.

Las repercusiones del estudio son importantes para que los investigadores y los encargados de formular políticas comprendan y prevean mejor el comportamiento de los viajeros en épocas de pandemia y también para que el mercado turístico y los proveedores de servicios de transporte y hostelería gestionen y mitiguen más eficazmente el efecto de esos acontecimientos.

El estudio proporciona un modelo original y completo para comprender los predictores de los riesgos percibidos en los viajes en relación con COVID-19 en un destino.

This study aims to examine the factors shaping the intentions of people to visit a hostile outgroup.

An exploratory, qualitative research approach was followed. Specifically, 77 semi-structured interviews with citizens of the divided island of Cyprus were conducted.

This study identifies several categories of visitors and non-visitors, depicted along a continuum, and concludes that there is a multiplicity of factors in the socio-political environment which influence the travel intentions of people.

This study not only imparts insights into the way travel decision-making evolves in politically unstable situations but also serves as a stepping stone towards understanding the conditions under which reconciliation between hostile nations may be encouraged by travel.

The purpose of this study is to examine the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism. The results show that both affective image congruence (AIC) and cognitive image congruence (CIC) have a positive influence on tourist satisfaction and intention to revisit in the context of marathon tourism. The results also reveal that demographic and behavioural characteristics have a significant impact on revisiting intentions; and past experience of marathon tourism controls the relationship between image congruence and tourist satisfaction.

The purpose of this paper is to describe and discuss the limitations of strategies that mothers of undocumented Latino children use in an emerging community to address the health needs of their children.

In-depth interviews with low-income immigrant mothers of undocumented Latino children (n=10) and social service providers (n=6). Interviews were transcribed, coded using Atlas-ti and analyzed to identify common perspectives on the strategies used to secure healthcare for uninsured undocumented children.

Mothers of undocumented Latino children struggle to secure healthcare for their children. Based on the principles of familismo and personalismo, they rely on social support networks such as friends, relatives and fellow churchgoers to secure information about available healthcare options. Despite the willingness of social and health service providers to help them access healthcare, options are limited and depend on the actions of individuals rather than organized solutions. Securing care for undocumented children using families, friends and sympathetic individual providers as the source of information and advice leads to fragile unsustainable solutions.

This paper adds to the small yet growing literature of Latinos in emerging communities.

Emerging Latino communities are usually unprepared to welcome Latinos and address its various needs. Undocumented children are a particularly vulnerable group and any sustainable strategy to address their needs would require structural changes in existing health services to ensure that undocumented children’s lives are not affected by poor health.

Healthcare access problems for immigrant children are presented from the perspective of parents and offers a nuanced description of health systems unpreparedness to provide care for vulnerable groups whose immigrant status is poorly understood.

This study aims to propose an offline exploratory method that consists of two stages: first, the authors focus on completing the kinematics model of the system by analyzing the Jacobians in the vicinity of the starting point and deducing a virtual input to effectively navigate the system along the non-holonomic constraint. Second, the authors explore the sensorimotor space in a predetermined pattern and obtain an approximate mapping from sensor space to chained form that facilitates controllability.

In this paper, the authors tackle the controller acquisition problem of unknown sensorimotor model in non-holonomic driftless systems. This feature is interesting to simplify and speed up the process of setting up industrial mobile robots with feedback controllers.

The authors validate the approach for the test case of the unicycle by controlling the system with time-state control policy. The authors present simulated and experimental results that show the effectiveness of the proposed method, and a comparison with the proximal policy optimization algorithm.

This research indicates clearly that feedback control of non-holonomic systems with uncertain kinematics and unknown sensor configuration is possible.

The purpose of this paper is three‐fold: first, to propose a model for measuring service quality in a skiing resort; second, to investigate the contribution of place attachment on the prediction of customers' loyalty, and third, to examine the influence of service quality on the development of place attachment.

A total of 264 (n=264) recreational skiers participated in the study, and filled the two‐dimensional place attachment questionnaire and a service quality questionnaire, which was based on Brady and Cronin's three‐dimensional service quality model (physical environment quality, interaction quality, outcome quality).

The results of the study indicate that skiers' loyalty was significantly predicted by both the place attachment dimensions (place identity and place dependence). Furthermore, place attachment was significantly predicted by the interaction and physical environment service quality dimensions.

The research was limited because it was based on one skiing resort. Testing it on many would give a more accurate result. Expansion of the theoretical model in other tourist destinations would also provide a more accurate result.

Strategies to develop customer loyalty and for the development of place attachment are discussed. A model of measuring service quality in skiing resorts is presented.

The paper proposes a model for measuring service quality in skiing resorts. It also introduces the construct of place attachment and its value for predicting customer loyalty.

This study addresses gender composition in universities. The purpose of this study is to define the vertical and horizontal gender segregation in both public and private universities. In particular, it measures the gender distribution throughout academic careers across levels and time, and among fields of science in Italian academia.

The authors adopted the framework of Blackburn et al. (2002) as a theoretical lens through which they examine and explain occupational gender segregation in the university context. A mixed methodology of both document analysis and examining some statistical indicators was used to create gender-disaggregated measures to help the authors answer their research questions. The data collected represent academia in Italy for the period 2010-2018. The data were obtained from the Italian Ministry of Education, University and Research.

The authors show the gendered nature of academic institutions in Italy. In particular, the authors acknowledge that hierarchies of power exist that privilege men and the masculine and devalue women and the feminine within academic institutions.

This paper provides theoretical and practical findings that support the literature on gender issues in universities and other public and/or private institutions. The academic community, practitioners and policymakers can use the results to design measures to address gender inequality in academia.

To the best of the authors’ knowledge, this paper is novel because it provides gender-relevant insights on the gender composition in universities in the Italian context. These insights are also relevant for academic institutions that operate in an international setting.

The purpose of this paper is to identify 30 government-led critical success factors (CSFs) from both the meso and micro levels in public-private partnership (PPP) infrastructure development, measured the importance of these factors, and evaluated the government performance within the Indonesian context.

The authors used weighted gap analysis, the Mann-Whitney test, and the Holland and Copenhaver procedure to support the analysis.

The agreement-adjusted mean scores suggest that the identified CSFs are essential, but that these CSFs underperform in Indonesia. The tests indicated that the gap between performance and importance was significant on both the individual and aggregate level, and no respondent-background bias was observed in the data sets.

This paper provides valuable information for prospective international investors who might be interested in alternative PPP investment opportunities in Indonesia.

This paper enriches the existing body of knowledge on Indonesia’s PPP activities. This is important as, despite the fact that Indonesia offers one of the largest opportunities in Asia for investment in the national infrastructure sector, studies on Indonesia’s PPPs are rarely reported in the literature. This paper also offers a simple, practical, and replicable approach with a sound theoretical basis that can assist governments in identifying and evaluating PPP-specific determinant factors under their control, as well as in measuring their performance on these factors.