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Article
Publication date: 15 January 2019

Andrea Lucarelli

The paper aims to offer an approach that allows an analysis and construction of a typology of virtual city brand co-creation practices.

Abstract

Purpose

The paper aims to offer an approach that allows an analysis and construction of a typology of virtual city brand co-creation practices.

Design/methodology/approach

The approach is illustrated by using data collected in regard to the branding of Stockholm; it is based on visual representations expressing the process in which brand co-creation unfolds in a network of different affective modalities.

Findings

Virtual representations emerge as expressive trans-locations that obtain communicative qualities in which practices are included and also in which practices are constituted. Practices represent how experiencing is carried out by different stakeholders’ relationships and emotional interactions. They are labeled as contributing, using, esteeming and opposing. These practices constitute analytical abstraction that represent different power plays between the visual and material content of the images, the technologies of production and the display and performance of the virtual.

Research limitations/implications

The focus on practices suggests a way to perform a critical analysis that could be used to research the performative process of co-creating brands in a way that the practices offer signals that can be used to grasp the dynamism of the process. Further, it suggests that the analysis of the practices in the virtual realm has the potential to unfold the material, nonlinear dynamic of communication that resides beyond forms of meaning and cognition.

Practical implications

The offered approach posits an alternative view of co-creation in which the process is uncontrollable by any stakeholders involved; the process might therefore not have a start and end or it could start everywhere in the internet and can transform at any point in space-time.

Originality/value

It contributes to the research on performative place branding by problematizing the issue of agency. It does so by displaying the way in which the process of virtual city brand co-creation could be analyzed based on practices involving the co-construction of visualization and materialization. Analytically, by dealing with virtual representations where practices of brand co-creation unfold, such an approach also helps to unpack the consequences of those practices and can highlight the technologies that are used and the specific qualities of the visual objects enacted.

Details

Journal of Place Management and Development, vol. 12 no. 2
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 13 November 2020

Andrea Lucarelli, Gregorio Fuschillo and Zuzana Chytkova

Although information technology has been at the centre of attention of political branding for some time, research has traditionally focused mainly on its role in the…

Abstract

Purpose

Although information technology has been at the centre of attention of political branding for some time, research has traditionally focused mainly on its role in the facilitation of communication. This paper aims to unpack the role of information technology in the emergence of new cyber political brands.

Design/methodology/approach

This research uses a dual case study approach that focuses on the relationship between branding, politics and information technology. The analysis focuses on two successful political cyber brands: the Italian Five Star Movement and the Czech Pirate Party. Data collection covering the time frame between their emergence and their political success occurs through netnographic methods.

Findings

Cyber political brands emerge and materialize in different forms. The present analysis allows for a delineation of three conceptual elements that characterize the constitutive interrelationship of information technology in the emergence of cyber political brands. The first conceptual element, organization, refers to how political brands become structured around linked activities. The second conceptual element, orientation, describes how the activities of a political brand are directed to build a specific path and legitimize courses of action. The third conceptual element, operation, delineates the processes that anchor and stabilize the political brands in its “own” culture, establishing specific base activities.

Research limitations/implications

Information technology and the techno-culture emerging around the two cyber party brands can be seen as the possible delineations of new “cleavages” in the form of “information technology-culture” which enables potential electoral success.

Originality/value

The present study by offering the conceptualization of the cyber political brand shows how political brands can reflect a type of performative cultural branding where they become able, as a networked-medium, to assemble a specific techno-culture. In terms of political brand development, the current analysis offers a framework that allows us to consider the process of political party development in a new fashion.

Details

European Journal of Marketing, vol. 55 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Content available
Article
Publication date: 30 August 2021

Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimothy

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108

Abstract

Details

Journal of Place Management and Development, vol. 14 no. 3
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 5 October 2012

Andrea Lucarelli

The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of…

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2295

Abstract

Purpose

The purpose of this paper is to offer a framework for the analysis and evaluation of city brands equity that is firmly anchored to the interdisciplinary characteristics of the city branding research domain.

Design/methodology/approach

The study builds upon a database of 217 articles dealing with the phenomena of city branding retrieved from Lucarelli and Berg.

Findings

City brands are understood by different scholars as being characterized by both intangible and tangible elements, properly researched adopting a mixture of different methods and endowing certain type of outcomes that concern both the more directly related image and identity of the city as well, to a larger extent, the socio‐political and economical aspects.

Research limitations/implications

The study is based only on published English articles in the last 20 years.

Originality/value

The present paper suggests a framework that is based on the individualization of diverse city brand elements and the relations those have with the reported impact and the methodologies applied to reach this purpose. The framework can be used for both analyzing city brand equity research and practices. The paper contributes to the emerging field of city branding by offering a city brand equity framework that goes beyond the previous attempt in its interdisciplinary breath.

Details

Journal of Place Management and Development, vol. 5 no. 3
Type: Research Article
ISSN: 1753-8335

Keywords

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Book part
Publication date: 18 November 2015

Amanda Earley

This paper reconsiders the role of critical theory within the field of consumer culture theory.

Abstract

Purpose

This paper reconsiders the role of critical theory within the field of consumer culture theory.

Methodology/approach

The paper is documentary evidence of a roundtable held at the 10th annual Consumer Culture Theory conference on the subject. The roundtable uses discussion and conceptual methods.

Findings

The author begins with a brief introduction to the use of critical theory in the academy and in CCT more specifically. In the course of the roundtable, it was discovered that the reason we do not talk about critical theory more often may be attributable to its success, rather than failure – indeed, it has inspired so many new academic traditions, that we rarely pause to think of the various critical traditions in one place. Building on this foundation, participants were asked to discuss what critical theory means to them; what theorists they have used; what engagement they have had with critical theory traditions in CCT; and what their vision for critical theory influenced consumer research would be. Participation came from both planned and emergent participants. The final conclusion was the felicitous discovery that critical traditions are alive and well in consumer culture theory, and that there are many pathways to pursue critical consumer research in the future.

Originality/value

The roundtable session and paper are a direct response to the conference theme, which asked conference attendees to reflect on the history of consumer research, and specifically the role of critical theory within it. Moreover, the paper builds upon important debates about the philosophy of science and the role of critical theory within consumer research.

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Article
Publication date: 15 March 2011

Andrea Lucarelli and Per Olof Berg

The aim of the paper is to carry out a contemporary and concise “state‐of‐the‐art” review of the city branding research domain, in particular how scholars have approached…

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7941

Abstract

Purpose

The aim of the paper is to carry out a contemporary and concise “state‐of‐the‐art” review of the city branding research domain, in particular how scholars have approached this field of study, what aspects of city branding have been studied, what cities have been chosen, and how the studies are designed.

Design/methodology/approach

Through an iterative search in multiple literature databases, 217 qualified research studies on city branding were identified and retrieved. Those studies were examined, analyzed and categorized according to six categories: bibliographical data, methodologies used, empirical foundation, conceptual frameworks, branding elements, and reported outcomes of branding efforts.

Findings

City branding is emerging as an internationally recognized research domain characterized by a high degree of multi‐disciplinary, rapid proliferation in and between disciplines, and a somewhat fragmented theoretical foundation. On the basis of research interests, three perspectives were identified (producing, consuming, and criticizing city branding) emerging across academic disciplines

Research limitations/implications

The study is based on research articles in English, published in academic journals, which limits the international and professional scope of the study. Another limitation is the selected time period, which does not include studies prior to 1988 or later than 2009.

Originality/value

As a state‐of‐the‐art review, the main contribution of this paper is a contemporary and comprehensive overview of the field as such. A methodological contribution is the attempt to run a multi‐variate analysis of the branding elements in relation to the output and performance data reported in the studies. Another contribution is the identification of three cross‐disciplinary research perspectives in the field today.

Details

Journal of Place Management and Development, vol. 4 no. 1
Type: Research Article
ISSN: 1753-8335

Keywords

Content available
Article
Publication date: 8 March 2013

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117

Abstract

Details

Journal of Place Management and Development, vol. 6 no. 1
Type: Research Article
ISSN: 1753-8335

Keywords

Content available
Article
Publication date: 15 March 2011

Ares Kalandides and Mihalis Kavaratzis

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781

Abstract

Details

Journal of Place Management and Development, vol. 4 no. 1
Type: Research Article
ISSN: 1753-8335

Content available
Article
Publication date: 5 October 2012

Cathy Parker, Gareth Roberts, Simon Quin and John Byrom

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124

Abstract

Details

Journal of Place Management and Development, vol. 5 no. 3
Type: Research Article
ISSN: 1753-8335

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Book part
Publication date: 7 October 2020

Andrea Ribeiro Hoffmann

This article explores two gaps in the literature on European Union (EU) crises: firstly, the external effects of the crises on EU actorness and its relations with other…

Abstract

This article explores two gaps in the literature on European Union (EU) crises: firstly, the external effects of the crises on EU actorness and its relations with other countries and regions and, secondly, the uniqueness of the EU crises when compared to other world regions. The article explores these questions and argues that the crises did affect external views on the EU and its role in the world due to the influence of third country perspectives on its actorness and its “intermestic nature,” but that the EU is not the only regional organization in crisis. As the case of Latin American regionalism shows, other regions have suffered from common systemic factors at the global level as well as from the decreased EU support of regionalism abroad.

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