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21 – 30 of 89International strategy literature has shown that market context varies in terms of importance to international operations and competition. The purpose of this paper is to examine…
Abstract
Purpose
International strategy literature has shown that market context varies in terms of importance to international operations and competition. The purpose of this paper is to examine the role of market context in influencing the relationship between internationalization and performance.
Design/methodology/approach
Using cluster analysis, this study categorizes market context into two distinct groups: global and multidomestic. Later, it investigates the internationalization‐performance relationship for 263 firms distributed across two market contexts.
Findings
Support for an inverted U‐shaped relationship was found in the case of market contexts which have global characteristics, while a U‐shaped relationship was found in the market contexts which have multidomestic characteristics. Additionally, findings indicate that the moderating influence of diversification on the internationalization‐performance relationship varies by the market context of the firm.
Originality/value
The paper seeks to contribute to one of the most critical issues in the international strategy literature, namely, the linkage between internationalization and firm performance. While many studies have been conducted on the topic of internationalization and performance, specific research linking market context and the internationalization‐performance relationship has been lacking. The paper's findings offer strong support to the notion that the nature of the relationship between internationalization and performance varies by market context. Implications for managerial and researchers are presented.
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Anders Nordvall and Tobias Heldt
Hallmark events can be very beneficial for host communities, not least due to their potential in attracting tourists. The Peace & Love music festival was the hallmark event of the…
Abstract
Purpose
Hallmark events can be very beneficial for host communities, not least due to their potential in attracting tourists. The Peace & Love music festival was the hallmark event of the Swedish city Borlänge. In 2013, the event organization declared bankruptcy and canceled the forthcoming festival. The purpose of this paper is to identify and discuss the factors that caused the failure of the 2013 Peace & Love festival.
Design/methodology/approach
The case of the Peace & Love festival is analyzed using three data sources: interviews with the former members of the event organization; secondary data describing the Swedish festival industry; and festival visitors’ perspectives represented by comments on social media. An organizational ecology perspective frames the analysis.
Findings
The results of the study reveal that the failure of the event can be understood by a combination of three components: an organization in a vulnerable position, a strong new competitor entering the Swedish festival market, and uncertain visitors searching for the new place to be.
Originality/value
Very few studies have researched event failure, although the subject is a recommended priority within the field of festival studies. This study presents a thorough examination of a hallmark event failure, which contributes to this area of knowledge and provides relevant information for organizations and host cities.
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Maria Bengtsson and Marlene Johansson
The purpose of this paper is to develop a conceptual framework that describes three contending market regimes in converging industries, and to use this framework to study clashes…
Abstract
Purpose
The purpose of this paper is to develop a conceptual framework that describes three contending market regimes in converging industries, and to use this framework to study clashes between different regimes and the implication they have on firms' competitive strategies. More specifically, the challenges of competitors simultaneously acting in accordance with a competitive, a cooperative, and a co‐opetitive market regime.
Design/methodology/approach
An exploratory case study of the interaction between firms within the IT and telecom industry is conducted.
Findings
The paper brings forward clashes between different market regimes in converging industries and six propositions are formulated. The study furthermore shows how firms respond differently to a demand‐driven convergence, some act in accordance with a competitive regime and try to exclude others whereas others act in accordance with the co‐opetitive regime and cooperate with competitors to develop new product offers.
Research limitations/implications
The paper concludes that there are several challenges in transforming from a competitive to a co‐opetitive regime, and there is therefore a need to further explore the clashes observed in this study.
Originality/value
Few empirical studies have been conducted of the converging IT and telecom industries and this paper reveals several new insights about this market context and the challenges it provides. The paper develops a theoretical framework for an analysis of converging industries and provides an insight about clashes that develop between different market regimes. It also describes the challenges firms are facing as a result of these clashes.
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The purpose of this paper is to convey findings of how a source-based unit in history can be designed and implemented on the basis of identified critical aspects using principles…
Abstract
Purpose
The purpose of this paper is to convey findings of how a source-based unit in history can be designed and implemented on the basis of identified critical aspects using principles from variation theory set in relation to a specific didactical framework. This paper also reports on the learning outcomes of implementing such a design.
Design/methodology/approach
Data were generated in the context of learning study research undertaken in collaboration with teachers within upper secondary school. The paper uses data from pre- and post-assignments and research lessons for one of the participating teachers and his class.
Findings
Findings show that if the design and implementation of a source-based unit is informed by critical aspects, teachers have improved prospects to enhance students’ ability to interpret and evaluate sources. This is achieved by applying a didactical framework consisting of orientation, template practice and dialogues, allowing these aspects to be addressed several times under different arrangements.
Originality/value
Few studies have considered the implications of student conceptions for the design of source-based history instruction. This paper contributes with a proposal for a design informed by critical aspects and also investigates the learning outcomes of implementing such instructions.
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Niklas Aldin, Per‐Olof Brehmer and Anders Johansson
Electronic commerce enables business development for marketing channel intermediaries and strengthens their existing operations and strategic management. This research shows that…
Abstract
Electronic commerce enables business development for marketing channel intermediaries and strengthens their existing operations and strategic management. This research shows that electronic commerce provides stepwise business development refinement and repositioning in the form of process change and increased customer service. Based on marketing and logistics literature, a business development model with three developmental phases is proposed in this paper. The findings are based on the electronic commerce development of three intermediaries providing industrial products and services in the northern European market. Refinement is achieved through a focus on activities for internal efficiency, and through changing processes for increased integration, shorter time and lower costs. Repositioning involves extended focus on service improvements, image and customer tailored services. It is found that electronic commerce has not radically reshaped and developed the role of marketing channel intermediaries. Instead, it has strengthened existing business. Future electronic commerce efforts need to be viewed in a business wide development context, including structural change and reaching new segments or markets, to utilise fully the development potential of electronic commerce.
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Drawing on the contingency perspective of strategy, the purpose of this paper is to extend current understanding of fit between a differentiation strategy of the industrial firm’s…
Abstract
Purpose
Drawing on the contingency perspective of strategy, the purpose of this paper is to extend current understanding of fit between a differentiation strategy of the industrial firm’s foreign subsidiary and key contextual boundaries.
Design/methodology/approach
A conceptual framework is developed in which a differentiation strategy involves the complementary approaches of innovativeness and customer responsiveness. The key boundaries consist of local competitive dynamics and the value-adding mandate assigned to the subsidiary. Detailed features of four types of differentiation strategies are identified by analysing strategies applied by subsidiaries of industrial firms operating on the US market.
Findings
Four propositions are developed regarding alignment between strategy types and the boundaries. Relationships are proposed regarding a strategy type and a context specified by rivalry/relational competitive dynamics, and a broad/narrow value-adding mandate.
Research limitations/implications
The conceptual framework and the propositions may be tested by analysing statistical data on industrial firms’ subsidiaries operating in several host countries.
Practical implications
To increase a foreign subsidiary’s contribution to the global competitiveness of an industrial firm, an awareness of the boundaries to the subsidiary’s strategy of differentiation that may hamper the subsidiary’s performance is essential.
Originality/value
The conceptual framework, and the propositions, contributes to literature on the industrial firm’s global strategy because it focuses on subsidiary strategy and extends present understanding of the mechanisms that drive the effectiveness of a foreign subsidiary’s differentiation strategy.
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Kerstin Kristensen and Anders Möller
The purpose of this paper is to find a method that makes it possible for people with intellectual disabilities to independently contribute to population-based research in areas…
Abstract
Purpose
The purpose of this paper is to find a method that makes it possible for people with intellectual disabilities to independently contribute to population-based research in areas that is sensitive. It is important to be able to answer questionnaires independently in research areas that are sensitive because the informant maybe does not want to ask for help to answer a questionnaire about sexual violence, domestic violence, etc. Maybe they not even have talked to anyone about their experiences and then have to tell a staff/relative that helps them to complete the survey is probably unthinkable.
Design/methodology/approach
To participate in a survey about sensitive issues independently the questions and the methods have to be adapted to the informant’s skills and needs. The questions written in “difficult Swedish” were transcribed into simple language and then tested whether the target group understood the words that describe violent acts. After adjustments another small group tested the method, an Audio Computer-Assisted Self-Interview (ACASI). After they had completed the survey informants were interviewed about what it was like to participate in the survey.
Findings
Preliminary results show that it is possible to independently answer population-based questionnaires, even about sensitive issues, if the researcher offers the possibility to use a web-based ACASI. An ACASI can be used on accessible computers and tablets and can have the same questions that only have to be translated into both easy language and alternative format, such as questions with both text and images and listen to the questions read.
Originality/value
Researchers can include people with intellectual disabilities, they just need to give them a chance. It is possible if they translate their questions into an easy language and include alternative format, i.e. using both text and images and be able to listen to the questions and answers, by, for example, using a web-based ACASI.
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Anders Klevmarken and Björn Lindgren
The challenge of an ageing population is a major concern to policymakers and researchers all over the world. As evident in Figure 1, the percentage of people aged 60 and above…
Abstract
The challenge of an ageing population is a major concern to policymakers and researchers all over the world. As evident in Figure 1, the percentage of people aged 60 and above will increase substantially between 2000 and 2050 in all parts of the world. Europe has the highest proportion; only Japan has a similar age structure. The already high proportion of older people in Europe is expected to rise to an even higher level by 2050, from currently 19 percent to an estimated 34 percent.
The purpose of this paper is to review previous research and to propose a model for the impact of barriers to entry on the market strategy of an entrant firm, where product/market…
Abstract
Purpose
The purpose of this paper is to review previous research and to propose a model for the impact of barriers to entry on the market strategy of an entrant firm, where product/market scope and product differentiation are central strategy components. The paper asks, what is the impact of barriers on market strategies of entrants? Are early and late entrants affected in different ways?
Design/methodology/approach
A model and propositions are developed‐based on a review of previous research. The model applies the contingency perspective and company cases exemplify the model.
Findings
It is proposed that a firm that enters a market late and faces extensive barriers would choose a broader product/market scope and differentiate its products to a larger extent than an early entrant. It is also proposed that incumbents' market strategies indirectly affect the market strategy of an entrant firm as incumbents' market strategies interact with barriers, and the effects are due to entry timing.
Research limitations/implications
The study contributes theoretically as it extends current knowledge of the impact of barriers to entry on strategy. Management of entrant firms are advised to strive for a fit between barriers and market strategy and consider the propositions.
Originality/value
The model and the propositions concern barrier effects on two key components of the market strategy of an entrant firm: product/market scope and product differentiation. Another important value is that the model accounts for interactions between incumbent strategies and barriers to entry, and effects on the market strategy of an entrant firm.
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Johan Anselmsson, Niklas Lars Anders and
The purpose of this paper is to develop an understanding of the ways in which food companies can work with branding to perform better in the market. The authors achieve this…
Abstract
Purpose
The purpose of this paper is to develop an understanding of the ways in which food companies can work with branding to perform better in the market. The authors achieve this purpose by comparing how different managers of food brands prioritise and evaluate their brands, in relation to a theoretical ideal framework.
Design/methodology/approach
A survey of 77 managers of domestic and international brands.
Findings
Beliefs and priorities are similar between managers. What differs is how they measure and monitor their brands. Managers of high performing brands, for example, in general measure brand equity to a greater extent than other managers, and they focus significantly more on monitoring typical brand equity elements such as brand awareness, uniqueness, and feelings. Also managers of international brands measure and monitor more intensively than those of domestic brands.
Practical implications
Weaker and domestic brands could learn from the better-performing brands, by becoming more oriented towards key brand equity elements when performing monitoring, rather than focusing mainly on perceived quality.
Originality/value
A comparative and systematic method that suggests an alternative and analytical approach to strengthening domestic and weaker brands
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