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Ying-Feng Kuo, Cheng-Han Lin and Jian-Ren Hou
Crowdfunding allows enterprises or individuals to collect funds from numerous other individuals. This study applies the anchoring effect and range theory in reward-based…
Abstract
Purpose
Crowdfunding allows enterprises or individuals to collect funds from numerous other individuals. This study applies the anchoring effect and range theory in reward-based crowdfunding to explore how different pledge option designs affect the backers' final pledge amount. Moreover, this study examines whether showing the current average amount pledged in the fundraising process has an anchoring effect on the subsequent backers' pledge amount.
Design/methodology/approach
Online experiments were conducted, and data were analyzed using the Kruskal–Wallis test and Spearman rank correlation analysis.
Findings
Results show that among the three pledge option designs, employing the “bolstering range offer” has the highest backing amount. However, presenting the current average amount pledged in the fundraising process has a reversed anchoring effect on subsequent backers' pledge amount only in the case of a crowdfunding project in the physical goods category with a “point offer.”
Originality/value
To the best of authors’ knowledge, no reward-based crowdfunding platform has yet provided the pledge option design of a “bolstering range offer.” This study reveals that the “bolstering range offer” can significantly increase the amount pledged. This study extends the crowdfunding research area to crowdfunding success and suggests a novel way to set up pledges.
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Nathalie Kron, Jesper Björkman, Peter Ek, Micael Pihlgren, Hanan Mazraeh, Benny Berggren and Patrik Sörqvist
Previous research suggests that the compensation offered to customers after a service failure has to be substantial to make customer satisfaction surpass that of an error-free…
Abstract
Purpose
Previous research suggests that the compensation offered to customers after a service failure has to be substantial to make customer satisfaction surpass that of an error-free service. However, with the right service recovery strategy, it might be possible to reduce compensation size while maintaining happy customers. The aim of the current study is to test whether an anchoring technique can be used to achieve this goal.
Design/methodology/approach
After experiencing a service failure, participants were told that there is a standard size of the compensation for service failures. The size of this standard was different depending on condition. Thereafter, participants were asked how much they would demand to be satisfied with their customer experience.
Findings
The compensation demand was relatively high on average (1,000–1,400 SEK, ≈ $120). However, telling the participants that customers typically receive 200 SEK as compensation reduced their demand to about 800 SEK (Experiment 1)—an anchoring effect. Moreover, a precise anchoring point (a typical compensation of 247 SEK) generated a lower demand than rounded anchoring points, even when the rounded anchoring point was lower (200 SEK) than the precise counterpart (Experiment 2)—a precision effect.
Implications/value
Setting a low compensation standard—yet allowing customers to actually receive compensations above the standard—can make customers more satisfied while also saving resources in demand-what-you-want service recovery situations, in particular when the compensation standard is a precise value.
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George Stockman, Jayson Payne, Jermil Sadler and Dirk Colbry
To report on the evaluation of error of a face matching system consisting of a 3D sensor for obtaining the surface of the face, and a two‐stage matching algorithm that matches the…
Abstract
Purpose
To report on the evaluation of error of a face matching system consisting of a 3D sensor for obtaining the surface of the face, and a two‐stage matching algorithm that matches the sensed surface to a model surface.
Design/methodology/approach
Rigid mannikin face that was, otherwise, fairly realistic was obtained, and several sensing and matching experiments were performed. Pose position, lighting and face color were controlled.
Findings
The combined sensor‐matching system typically reported correct face surface matches with trimmed RMS error of 0.5 mm or less for a generous volume of parameters, including roll, pitch, yaw, position, lighting, and facecolor. Error accelerated beyond this “approximately frontal” set of parameters. Mannikin results are compared to results with thousands of cases of real faces. The sensor accuracy is not a limiting component of the system, but supports the application well.
Practical implications
The sensor supports the application well (except for the current cost). Equal error rates achieved appear to be practical for face verification.
Originality/value
No similar report is known for sensing faces.
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Sumin Helen Koo, Young Bin Lee, Changhwan Kim, Gibaek Kim, Giuk Lee and Je-Sung Koh
The purpose of this research was to develop clothing-typed soft wearable robot embedded with textile-based actuators on ankles for elderly adults needing gait assistance.
Abstract
Purpose
The purpose of this research was to develop clothing-typed soft wearable robot embedded with textile-based actuators on ankles for elderly adults needing gait assistance.
Design/methodology/approach
Design guidelines were developed and they included function (type, targeting area, routing line and anchor points), design (size/fit, fabric/material, fastener, detail, color) and actuator (shape memory alloy type, size, deformation type, integration material, integration technique and evaluation method). Fabric-based actuator, integration methods to fabrics, routing lines and anchoring points were developed based on the guidelines and evaluated. Then, three long socks types and a pants type were designed and prototyped. Routing line position displacement measurement test was conducted with the prototypes. A survey was conducted to investigate satisfaction, likeness and use intention on the design/prototype to modify the designs.
Findings
Important design factors were identified, and design guidelines for clothing-typed soft wearable robots (SWRs) were developed. People satisfied the developed SWR designs and prototypes with mean scores over 4.60.
Originality/value
The results are expected to be helpful for designers and developers of SWRs in the development process, and they will ultimately be beneficial to members of the elderly population who have gait difficulties.
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