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Article
Publication date: 3 July 2020

Leticia Suárez-Álvarez, Ana Suárez-Vázquez and Ana-Belén del Río-Lanza

The increase of life expectancy leads to the elderly living with one or more chronic illnesses. Communication between the elderly and the health-care professional is fundamental…

Abstract

Purpose

The increase of life expectancy leads to the elderly living with one or more chronic illnesses. Communication between the elderly and the health-care professional is fundamental but can be difficult. For that reason, it is common to find the patient with an accompanying family member in the doctor’s surgery. The purpose of this paper is to analyze one of the possible actions of the companion during the provision of the medical service: the co-creation of value (through its two dimensions: coproduction and value-in-use) and its effects on the satisfaction of both the companion and the elderly patient.

Design/methodology/approach

A model has been tested through a system of structural equations using the statistical package EQS 6.2. The sample used is made up of 1,814 informants (907 companions and 907 patients).

Findings

The importance of coproduction between the accompanying person and the health-care professional is shown, to obtain greater levels of satisfaction (of the companion and the patient), whereas a negative role is conferred to the dimension value-in-use. This paper shows a positive impact of the satisfaction of the companion on that of the patient.

Practical implications

It is necessary to have health-care professionals who play a proactive role when facilitating the participation in the appointment with the doctor so as not to leave the initiative of participation in the hands of the companions.

Originality/value

Chronic illnesses are an important focal point of medical attention. Good management of the relations between those involved is fundamental for the diagnosis and adherence to treatment.

Details

Journal of Services Marketing, vol. 35 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 16 February 2021

Ana Suárez Vázquez and Manuel Chica Serrano

This paper aims to fill a gap in the existing literature by answering the following question: is the effect of envy on people's intention to share information the same in offline…

Abstract

Purpose

This paper aims to fill a gap in the existing literature by answering the following question: is the effect of envy on people's intention to share information the same in offline settings and on online social networks?

Design/methodology/approach

Two studies demonstrate (1) how envy that results from upward social comparisons affects people's intention to share information and (2) the difference between online and offline settings.

Findings

The likelihood of sharing information susceptible of triggering envy is lower in online social networks than in an offline scenario.

Research limitations/implications

In digital environments, feelings of envy depend on the number of social comparisons that the individual is exposed to.

Practical implications

This research recommends (1) incorporating tools that allow online social network users to feel part of their network's successes, (2) promoting offline diffusion of information and (3) encouraging people to play an active role when using online social networks.

Social implications

Benefits can be derived from offering tools that permit receivers to take advantage of the selective self-presentation of other users. Such tools could have positive consequences for the welfare of online social network users.

Originality/value

To date, the literature has paid no attention to envy as an engine of information sharing. This aspect is especially relevant when discussing platforms whose main goal is precisely information sharing and that offer fertile ground for upward social comparisons.

Details

Internet Research, vol. 31 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

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