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Article
Publication date: 13 August 2008

Amritpal Kaur and Sarita Rani

The purpose of this paper is to determine the attitude of library professionals towards the concept of marketing and also how it is applied in practice to marketing of…

Abstract

Purpose

The purpose of this paper is to determine the attitude of library professionals towards the concept of marketing and also how it is applied in practice to marketing of university library products and services.

Design/methodology/approach

For the purpose of the study, library search concerning the subject was made to examine the findings of earlier relevant studies. To collect the relevant data, a questionnaire was designed and distributed to the subjects under study. Interviews were also conducted with the librarians/professional staff to fill in any gaps in the questionnaire.

Findings

The librarians/professional staff have positive attitudes towards the marketing of library information services and products and admit that each library should have a mission statement and a full time professional to handle marketing‐related activities; but in practice, no library under study has its own logo, mission statement or a specifically designated personnel for marketing‐related activities.

Originality/value

The study explores the possibility of adopting marketing strategies in university libraries to provide value‐added, need‐based and user‐oriented services/products.

Details

Library Management, vol. 29 no. 6/7
Type: Research Article
ISSN: 0143-5124

Keywords

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Article
Publication date: 25 October 2011

Amritpal Kaur

The purpose of this paper is to examine the impact of e‐journals on university libraries in terms of resources, staffing, space, technical services and equipment.

Abstract

Purpose

The purpose of this paper is to examine the impact of e‐journals on university libraries in terms of resources, staffing, space, technical services and equipment.

Design/methodology/approach

A well‐structured questionnaire was designed to collect the data for the present study. A thorough survey of the literature was done to examine the findings of the earlier relevant studies.

Findings

The results of the survey provide useful information regarding the impact of e‐journals on subscription to e‐journals, infrastructure, staff, space, technical services, photocopying, inter‐library loan, library use and reference services.

Originality/value

The study will have important implications for information creators, publishers, libraries, scholars and researchers. It evaluates the impact of e‐journals on libraries and points out the directions that e‐journals will take in the future.

Details

Library Management, vol. 32 no. 8/9
Type: Research Article
ISSN: 0143-5124

Keywords

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Article
Publication date: 15 August 2013

Devendra Singh and Manoj K. Joshi

Since the education of Master of Science students in the discipline of agriculture is catalectic without libraries, the present paper seeks to assess the information…

Abstract

Purpose

Since the education of Master of Science students in the discipline of agriculture is catalectic without libraries, the present paper seeks to assess the information literacy competency (ILC) of post graduate (PG) students at Haryana Agricultural University, Hisar, India, along with the impact of instruction initiatives in this respect.

Design/methodology/approach

Based on the Association of College and Research Libraries (ACRL) Information Literacy Standards for Science and Engineering/Technology, 2006, an instrument was developed with 79 scoring items in the first part of the questionnaire along with non‐scoring items in the second part. Broad headings of the questions asked are shown in detail. Validity and reliability of the instrument are also reported.

Findings

Information literacy competency of PG students has been found satisfactory along with significant difference between the first and second year students. Results of the paper distinguish between the first and second year students in the light of five information literacy (IL) standards along with other considerations. Various instruction initiatives were found to have a positive impact upon the ILC of PG students.

Practical implications

Since the study has been able to establish a positive relationship between instruction initiatives and ILC, such initiatives may be introduced in other academic institutions.

Originality/value

None of the earlier reported research instruments had used science and engineering/technology IL standards, especially upon PG students in agriculture. This study further paved the way for the development of such an nstrument along with assessing the ILC of PG students and impact of instruction initiatives in an agricultural university.

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Article
Publication date: 4 May 2010

Satish Arya and Kallol Das Talukdar

The purpose of this paper is to evaluate the effectiveness of the internet as an educational tool and to explore what role it plays in the educational system.

Abstract

Purpose

The purpose of this paper is to evaluate the effectiveness of the internet as an educational tool and to explore what role it plays in the educational system.

Design/methodology/approach

The study was purely conducted on a sample of 120 users of Delhi College of Engineering (DCE) Library. The questionnaires consisted of 20 main questions with many of the main questions having a number of subquestions. The questionnaire contained five open‐ended questions.

Findings

This case study provides awareness of various internet tools and services used by the library staff and library users. The library will aware of new internet services and provide their users.

Originality/value

This is case study of Delhi College of Engineering (Central Library) and this study will also be useful and important to those users who are already studying in different institutions and colleges.

Details

Library Hi Tech News, vol. 27 no. 3
Type: Research Article
ISSN: 0741-9058

Keywords

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