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Purpose – This chapter analyzes the visual coverage of amok school shootings with the aim of tracing particular patterns of visualization relating to the representation of victimizers and victims.

Methodology – Based on a qualitative mixed-method design combining visual content with visual context analysis of print and online coverage of the incidents, a tentative typology is developed to be tested in future empirical studies. The exploratory study builds on empirical data derived both from print and online coverage of two amok rampage incidents in Germany (Winnenden/Wendlingen, March 2009; Ansbach, September 2009). For comparative reasons the online visual coverage of three amok school shootings in the United States (Littleton, 1999; Red Lake, 2005; Blacksburg, 2007), two in Finland (Tuusula, 2007; Kauhajoki, 2008), as well as two additional cases in Germany (Erfurt, 2002; Emsdetten, 2006) were included in the sample.

Findings – A typology of mainly press photographs about amok school shootings with three main categories – visuals portraying the perpetrator(s), visuals portraying the victims, and visuals about the context. For each of the three main categories there are several subcategories. However, quality media focus on context visuals while tabloid media focus on the perpetrator, and sometimes on the victims. Additionally, a clear distinction between print and online media emerged, with quality print media adhering more strictly to privacy laws than both tabloid and quality online sites.

Research limitations – Different samples of amok events; only one with a full sampling of both print and online newspapers and magazines; TV coverage not taken into account.

Practical implications – Heightened media attention and the pervasive need of media to visualize violent events underscore the relevance of empirically based guidelines for photojournalists and editors alike. The results of this study are a first step in this direction.

Originality – The chapter contributes to visual communication research insofar as it presents a first theoretical and methodological approach to operationalize visuals in the context of reporting about a particular type of violent event.

The purpose of this paper is to review the existing literature on mass murder and amok, and the relationship of these phenomena to murder-suicide as well as to determine future research directions.

Research literature on mass murder, amok, and murder-suicide was reviewed in the context of recent developments in the understanding of suicide, aggressive behavior, and psychiatric diagnostics.

Amok, typically viewed as a culture-bound disorder, occurs throughout the world and is best characterized as mass murder, similar to school shootings. Additionally, the phenomenon of mass murder may be best understood as a form of murder-suicide, related to the phenomenon of suicide-by-cop.

This paper provides a review of the literature on murder-suicide, mass murder, and amok spanning over 110 years in the context of modern psychological research, new insights into the possible motivations of those who “run amok” and commit mass murder and provides future research directions for this important phenomenon.

This chapter looks at a new form of a hybrid perpetrator within the field of individualized political violence. We reveal, that the new thing about (transnational) terrorism overcomes current oppositions and contradictions regarding terrorists and persons running amok, which (strategically) leads to an individualization of terrorism and thereby to a hybridization of a terroristic warfare.

By outlining organizational and structural changes in terroristic strategy within the framework of using both modern and antimodern elements, economic thinking, acting global as well as local, and by using network structures, the individualization of terror to the point of hybrid perpetrators is presented.

The new thing about (transnational) terrorism is the evolution of individualized perpetrators, radicalizing themselves without a clear connection to terroristic organizations. This leads to a hybridization of terroristic warfare, and within individualized single perpetrators it can be described as terrok. A terrorist running amok or a gunman on rampage with a radicalized mindset, equipped with his very individual ideology, who carries out his attacks logistically and operatively on his own while accepting his own death constitutes a new strategic way of irritating western society.

Currently, terrorists and persons running amok are separated into sharply distinguished categories. But regarding new tendencies in terroristic attacks committed by single perpetrators, this separation seems to be no longer able to capture the individualization of terrorism and thereby the linked hybridization of a terroristic warfare adequately. But in combining findings from both approaches, the new concept of terrok is able to do so.

Rapid sequence homicide offenders (RSHOs), formerly spree killers, are an understudied population due to the confusion surrounding their classification in relation to serial murderers. The paper aims to discuss this issue.

An exploratory, comparative analysis of 56 RSHOs and 60 serial murderers was conducted on US-based data from 2014 to 2018 derived from the Consolidated Serial Homicide Offender Database to determine similarities and differences between the cohorts.

RSHOs and serial murderers are similar in that they often kill their victims using a singular method, have limited mobility, kill a similar number of victims both known and unknown to them and are both supremely motivated by domestic anger. There is an inverse relationship between serial murderers and RSHOs: as one group increases in prevalence the other decreases.

In order to divert men into more pro-social activities, attention must be dedicated to increasing mental health services that provide them with the tools to diffuse their hatred and couple that with effective gun control strategies and ways to enhance the compromised anger management skills of a generation of volatile men.

Academicians have been hesitant to juxtapose these offenders but based this conclusion on surface-level differences. A reimagining of these categorical structures is needed. The once clear delineation between these cohorts may continue to shrink and synchronize until one subsumes the other.

In the last half-century, individual sensory neurons have been bestowed with characteristics of the whole human being, such as behavior and its oft-presumed precursor, consciousness. This anthropomorphization is pervasive in the literature. It is also absurd, given what we know about neurons, and it needs to be abolished. This study aims to first understand how it happened, and hence why it persists.

The peer-reviewed sensory-neurophysiology literature extends to hundreds (perhaps thousands) of papers. Here, more than 90 mainstream papers were scrutinized.

Anthropomorphization arose because single neurons were cast as “observers” who “identify”, “categorize”, “recognize”, “distinguish” or “discriminate” the stimuli, using math-based algorithms that reduce (“decode”) the stimulus-evoked spike trains to the particular stimuli inferred to elicit them. Without “decoding”, there is supposedly no perception. However, “decoding” is both unnecessary and unconfirmed. The neuronal “observer” in fact consists of the laboratory staff and the greater society that supports them. In anthropomorphization, the neuron becomes the collective.

Anthropomorphization underlies the widespread application to neurons Information Theory and Signal Detection Theory, making both approaches incorrect.

A great deal of time, money and effort has been wasted on anthropomorphic Reductionist approaches to understanding perception and consciousness. Those resources should be diverted into more-fruitful approaches.

A long-overdue scrutiny of sensory-neuroscience literature reveals that anthropomorphization, a form of Reductionism that involves the presumption of single-neuron consciousness, has run amok in neuroscience. Consciousness is more likely to be an emergent property of the brain.

This book contributes to the current academic discussion on school shootings by analysing this contemporary phenomenon in a broader context of media saturation in contemporary social and cultural life. We argue that in order to understand school shootings as a cultural and sociological phenomenon, we need to analyse this type of public violence from a variety of academic perspectives. By drawing on a range of empirical analyses of different school shooting incidents in the United States, Germany, Finland, and Canada, the authors in this volume demonstrate the diverse ways in which the media and school shootings are connected in contemporary society. Numerous frameworks are applied in these original analyses, including media violence, journalism, visual culture, and social networking. Our shared goal is to understand the complex interplay between media, society and school shootings, and certainly how this interaction is carried out in a range of cultural and societal contexts and settings.

Purpose – This chapter examines the role of the media, guns, and violence in the social construction of masculinity in today's mediatized American culture.

Methodology – The chapter draws on critical theory and cultural studies to address crises of masculinity and school shootings. It applies and further develops Guy Debord's (1970) theory on spectacle in the contexts of contemporary violent media spectacles.

Findings – In the chapter it is argued that school shooters, and other indiscriminate gun killers, share male rage and attempts to resolve crises of masculinity through violent behavior; exhibit a fetishism of guns or weapons; and resolve their crises through violence orchestrated as a media spectacle. This demands growing awareness of mediatization of American gun culture, and calls for a need for more developed understanding of media pedagogy as a means to create cultural skills of media literacy, as well as arguing for more rational gun control and mental health care.

Originality/value of paper – The chapter contributes to the contemporary debate on mediatization of violence by discussing it within critical theory and cultural studies. The theoretical framework is applied to analysis of a range of different empirical cases ranging from school shootings to the Colorado movie theater massacre at the first night of the latest Batman movie in the summer of 2012.

This paper aims to describe the relationship between subliminal advertising and the Cold War to have a better understanding of the cultural dynamics of postwar America.

This paper is a review of primary and secondary materials from the period 1957-1958, primarily popular and trade periodicals that capture the events as they took place.

Subliminal advertising both reflected and shaped fears grounded in the Cold War cultural climate, and reveal other key insights related to the postwar psyche.

Political ideology is readily apparent within consumer culture, a prime example of the insights to be gained by viewing American culture through an interdisciplinary lens.

Advertisers can effectively tap into consumers’ deeply seated emotions, but should tread carefully lest they be accused of “mind control”.

Subliminal advertising represented a seminal moment in postwar American history by exposing the hyper-paranoia of the times.

A blow-by-blow account of the subliminal advertising craze and its relationship to the Cold War represents a deep dive into one of the more fascinating sites of mid-century America.

The purpose of this paper is to investigate the overall campaign reach and impact of the ABCs of Mental Health in Denmark; a secondary objective is to investigate how mental health-promoting beliefs and actions are associated with good mental health.

A questionnaire was administered to two representative cross-sectional samples of the Danish population (1,508 respondents in 2019; 1,507 respondents in 2021) via an online survey. The data were subsequently pooled together into one sample consisting of 3,015 respondents. In addition to questions pertaining to campaign reach and impact, the questionnaire also included a validated scale for mental well-being and questions about beliefs and actions in regard to enhancing mental health.

About 7.6% had been reached by the campaign (familiar with ABC name or messages), or 11.9% when also counting familiarity with campaign slogans. Among these, respondents reported (proportions in parentheses) that the campaign had 1) made them reflect on their mental health (74.2%), talk to friends and family about mental health (35.5%), given them new knowledge about what they can do to enhance mental health (78.4%), or take action to enhance their own mental health (16.2%). An internal well-being locus of control and proactive behaviours towards enhancing mental health are shown to be associated with higher mean scores on mental well-being, lower odds of low mental well-being and higher odds of higher mental well-being.

An internal well-being locus of control and proactive behaviours towards enhancing mental health are suggested to both prevent low levels of mental well-being and promoting high levels of mental well-being. The results indicate that the ABCs of Mental Health campaign may be implemented to promote such beliefs and actions universally throughout the population.

These texts form part of a quartet, the purpose of this paper is to draw attention to the destruction of our planet by presenting the elements as deities of nature: in Agitation the god is earth, in Burning the boy-god is fire, and in Mater Lachrymosa the mother-goddess is air (the first poem’s persona is the goddess of water/rain. Titled Heat, it is published in Volume 29 Issue 5 of AAAJ). The inspiration for these poems was Mervyn King’s statement that “Effective integrated reporting requires careful collection and co-ordination of different types of data for analysis by multi-disciplinary teams”. (King III, 2009) and his thought-provoking advocacy of the idea that “the board should provide effective leadership based on an ethical foundation” (King III, 2009).

These poems are written in free verse (which mimics the nuances and cadences of spoken English).

Frequent media coverage of global warming, corporate social responsibility policies, integrated reporting and dwindling resources have become fashionable clichés. We need to empower the message. CSR and the integrated report have no value if they become tick-the-box exercises.

Poetry is not generally associated with accountancy, finance, environmental law or geography so these texts are unusual in their genre and approach. The underlying concept is the interconnectedness of the themes and looking at issues with new eyes.