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Article
Publication date: 16 October 2017

Amit Avigur-Eshel and Izhak Berkovich

Scholars have identified various uses of Facebook by activists and social movements in political activism and beyond. They overlooked, however, the possibility that social…

Abstract

Purpose

Scholars have identified various uses of Facebook by activists and social movements in political activism and beyond. They overlooked, however, the possibility that social movements may take advantage of certain capabilities provided by social media platforms, while neglecting others, thereby creating differences in patterns of use between movements. The purpose of this paper is to investigate these differences and to assess the role of the lived experience of activists and supporters in shaping them.

Design/methodology/approach

This study compared two protests in Israel with respect to activists’ use of social media, the class profile of participants and the leadership’s demands and their resonance among various social groups. Each case was analyzed by combining thematic and quantitative analysis of online data from Facebook pages and of offline data from various sources.

Findings

The two protests exhibited distinctively different patterns of use of the capabilities provided by Facebook. These differences are associated with the lived experience of protest participants and of the individuals the movement leadership sought to mobilize.

Originality/value

This study is the first to show that successful public policy protests can exhibit distinctive use patterns of social media for political activism. It also identifies lived experience as an important factor in shaping these patterns.

Details

Transforming Government: People, Process and Policy, vol. 11 no. 4
Type: Research Article
ISSN: 1750-6166

Keywords

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Abstract

Details

Digital Protest and Activism in Public Education: Reactions to Neoliberal Restructuring in Israel
Type: Book
ISBN: 978-1-83867-105-1

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Abstract

Details

Digital Protest and Activism in Public Education: Reactions to Neoliberal Restructuring in Israel
Type: Book
ISBN: 978-1-83867-105-1

To view the access options for this content please click here

Abstract

Details

Digital Protest and Activism in Public Education: Reactions to Neoliberal Restructuring in Israel
Type: Book
ISBN: 978-1-83867-105-1

Abstract

Details

Digital Protest and Activism in Public Education: Reactions to Neoliberal Restructuring in Israel
Type: Book
ISBN: 978-1-83867-105-1

To view the access options for this content please click here
Book part
Publication date: 1 November 2019

Izhak Berkovich and Amit Avigur-Eshel

Abstract

Details

Digital Protest and Activism in Public Education: Reactions to Neoliberal Restructuring in Israel
Type: Book
ISBN: 978-1-83867-105-1

To view the access options for this content please click here
Book part
Publication date: 1 November 2019

Izhak Berkovich and Amit Avigur-Eshel

Abstract

Details

Digital Protest and Activism in Public Education: Reactions to Neoliberal Restructuring in Israel
Type: Book
ISBN: 978-1-83867-105-1

To view the access options for this content please click here
Book part
Publication date: 1 November 2019

Izhak Berkovich and Amit Avigur-Eshel

Abstract

Details

Digital Protest and Activism in Public Education: Reactions to Neoliberal Restructuring in Israel
Type: Book
ISBN: 978-1-83867-105-1

Abstract

Details

Digital Protest and Activism in Public Education: Reactions to Neoliberal Restructuring in Israel
Type: Book
ISBN: 978-1-83867-105-1

To view the access options for this content please click here
Book part
Publication date: 1 November 2019

Izhak Berkovich and Amit Avigur-Eshel

Abstract

Details

Digital Protest and Activism in Public Education: Reactions to Neoliberal Restructuring in Israel
Type: Book
ISBN: 978-1-83867-105-1

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