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This study aims to delve into the coupled mixed convective heat transport process within a grooved channel cavity using CuO-water nanofluid and an inclined magnetic field. The cavity undergoes isothermal heating from the bottom, with variations in the positions of heated walls across the grooved channel. The aim is to assess the impact of heater positions on thermal performance and identify the most effective configuration.

Numerical solutions to the evolved transport equations are obtained using a finite volume method-based indigenous solver. The dimensionless parameters of Reynolds number (1 ≤ Re ≤ 500), Richardson number (0.1 ≤ Ri ≤ 100), Hartmann number (0 ≤ Ha ≤ 70) and magnetic field inclination angle (0° ≤ γ ≤ 180°) are considered. The solved variables generate both local and global variables after discretization using the semi-implicit method for pressure linked equations algorithm on nonuniform grids.

The study reveals that optimal heat transfer occurs when the heater is positioned at the right corner of the grooved cavity. Heat transfer augmentation ranges from 0.5% to 168.53% for Re = 50 to 300 compared to the bottom-heated case. The magnetic field’s orientation significantly influences the average heat transfer, initially rising and then declining with increasing inclination angle. Overall, this analysis underscores the effectiveness of heater positions in achieving superior thermal performance in a grooved channel cavity.

This concept can be extended to explore enhanced thermal performance under various thermal boundary conditions, considering wall curvature effects, different geometry orientations and the presence of porous structures, either numerically or experimentally.

The findings are applicable across diverse fields, including biomedical systems, heat exchanging devices, electronic cooling systems, food processing, drying processes, crystallization, mixing processes and beyond.

This work provides a novel exploration of CuO-water nanofluid flow in mixed convection within a grooved channel cavity under the influence of an inclined magnetic field. The influence of different heater positions on thermomagnetic convection in such a cavity has not been extensively investigated before, contributing to the originality and value of this research.

The zero-waste lifestyle (ZWL) is considered a reasonable step towards controlling waste generation and minimizing the consequences of human activities on the environment. The main aim of this study is to examine the behavioral antecedents of ZWL.

The study draws on the theoretical underpinnings of the theory of planned behavior (TPB) and the norm activation model (NAM) to develop a conceptual framework to understand the antecedents to ZWL. A cross-sectional survey among 349 randomly-selected consumers provided data analyzed with the partial least square-structural equation modeling (PLS-SEM) methodology.

The results demonstrate that personal norms, attitude, subjective norms and perceived behavioral control positively influenced the intention to adopt ZWL. Additionally, the study showed that the awareness of consequences influenced personal norms, attitudes and subjective norms. However, the study identified an intention–behavior gap in adopting ZWL.

This study serves as a pioneering exploration of the behavioral factors that impact the adoption of ZWL. Additionally, the paper endeavors to elucidate the underlying reasons behind the intention–behavior gap within this particular context. Consequently, the study offers substantial theoretical and practical implications aimed at promoting and fostering greater adoption of ZWL practices.