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An economic impact study conducted in 2010 predicted that hosting the 34th America's Cup in 2013 would result in $1.37 billion in total economic benefits to the San Francisco Bay Area. The goal of this paper is to examine the ex post effects of this competition on real taxable sales in the Bay Area.

A panel data set of quarterly observations on taxable sales transactions for all counties in the state of California is employed. These data are explored using two estimation methodologies: difference-in-differences and synthetic control.

Results from a difference-in-differences analysis and a synthetic control analysis produce similar findings. Namely, the 34th America's Cup competition appears to have had a minimal, short-lived impact on San Francisco and no measurable impact on two nearby counties.

The empirical results in this paper underscore the findings of previous research showing that ex ante economic impact studies tend to overstate the net economic benefits of hosting mega-events.

The results of this paper may serve as a warning to policy makers considering using tax dollars to host a mega-event that such events often do not generate the economic gains reported in typical economic impact studies.

This is the first paper to econometrically explore the impact of hosting the America's Cup on taxable sales transactions in a region. This paper also employs the relatively new empirical methodology called synthetic control.

This study aims to analyze the impact of event experience on event satisfaction and intentions to return and recommend the destination.

Relationships among constructs were tested on data gathered from 542 tourists during the America's Cup World Series held in South Italy in April 2013 by using a structural equation modeling approach. Moreover, a multigroup analysis was developed to test the possible moderator factors.

The results revealed that event experience and event satisfaction had positive impacts on the intentions to recommend and return to the host destination. Moreover, nationality, gender and trip motivation emerged as important moderating factors in the relationships among the latent constructs.

The findings of this paper enrich the existing literature and help tourism destination marketers and managers consider the triggering factors of a satisfying mega-sports event for the host destination and the marketing power of the on-site experience.

Practitioners should draw on the insights provided by this study to design destination strategies, particularly by paying attention to how an event experience causes an attendee to return to and recommend the host destination.

This study enriches the existing event literature in several ways. First, it emphasizes the importance of the event experience to the satisfaction level and willingness to return and recommend the host destination for a vacation, supporting the link between an event and its destination. Second, it provides a moderating analysis that offers new insights for marketing the event experience. It offers a multilevel model of mega-event tourism legacy, which opens up new avenues of research. Third, complementing the consumer-based analysis, this research includes the trend of visits (after 2013 to the present) to examine how a mega-sport event has brought about more postevent visits.

The impact of national culture on tourist behavior has been analyzed in several studies, but none of them focused on its discriminating impact on behavioral intentions during a mega-event. Using Hofstede’s cultural dimensions, this paper aims to explore the influence of national cultural values on tourist behaviors (experience, satisfaction and behavioral intentions) during the America’s Cup World Series (ACWS) in Naples.

The paper presents a quantitative analysis of primary data gathered through a survey of a convenience sample of tourists (n = 612) conducted during the ACWS organized by the City of Naples in April 2013.

The findings confirm that national cultural clusters represent an important driver of behavioral intentions: tourists from different geographic clusters showed different intention to return and intention to recommend by word of mouth, caused by different levels of individualism and uncertainty avoidance.

For destination marketing managers, this study throws light on how the national culture of tourists may influence their experiences and behavioral intentions.

Despite the richness of works on the tourism experience, few studies have investigated the effect of national culture on tourists’ experience, satisfaction and behavioral intentions during and after a sport mega-event.

The Rolex Middlesea sailing event takes place in Malta on an annual basis. The race forms part of a number of new tourism initiatives supported by the Maltese Government. These aim to diversify the Maltese tourism economy from reliance on mass tourism to more niche or specialist forms based, for example, upon the “Blue Economy”. The purpose of this paper is to focus on the impact and future of sailing events using the Rolex Middlesea sailing event as a specific case. In turn it evaluates current and future contributions to both the Maltese tourist economy and broader experiences and lessons of such events for other regional destinations. Consideration is given to the overall impact of the Rolex race for Maltese tourism; how the event can be improved to enhance its contribution to Maltese tourism; and what challenges the event faces in promoting Malta as an “alternative” tourism destination. Conclusions assess the benefits and barriers for developing maritime events and for sailing and yachting sectors as an alternative tourism option for Malta. In turn, it provides a specific and unique case that reviews implications for such events and, at a broader policy context, lessons for developing niche event markets for tourism destinations generally.

This research focusses upon an inductive approach using qualitative and case study research methodologies. Secondary data for events management, sports tourism sailing and yachting and niche market development provide a contextual framework. Primary research is used to collect qualitative data which are based on purposeful sample selection of interviews from professionals associated with Maltese maritime industries and key stakeholder groups. The data are analysed through discourse analysis techniques utilising grid matrices to evaluate and ascertain common themes and responses that occur from the discussions and questions asked.

Results point to lessons learnt and future policy directions for the Blue economy and sailing and yachting as drivers for change. Results show that the RMSR can clearly create opportunities for the establishment of new innovative tourism markets. In turn, it is also recognised that this can lead to a stronger sailing and yachting tourism industry not only within Malta but also help regenerate or sustain interest in maritime traditions and stimulate new opportunities for maritime tourism and broader opportunities for the growth of the “blue economy” agenda across the region and further afield.

This single case study can be best described as an “exploratory” study. It deals with how an event is structured, functions and performs particularly within the different inter-organisational partnerships. In this context, the research deals with the case study of a real-life event and therefore its academic value may tend to be rather specific and industry focussed. The empirical value of the enquiry, nonetheless, can provide a platform to draw more general assertions regarding the hosting of sailing and yachting events and consequences more broadly for events management theory and practice.

Evidence from the research also suggests that sailing and yachting has the capability of lending itself to many different areas of investment and new business development opportunities such as overwintering for yachts and corporate business event sponsorships linked to a growing MICE market. The need to engage with local communities at a local level is also recognised as a potential for building recognition and skill capacity. This, in turn, can assist local host communities to familiarise themselves with the discipline of sailing as a life skill simultaneously strengthening and encouraging maritime tradition and opening opportunities for social development, business and employment growth.

The RMSR demonstrates that such an event can assist local host communities to familiarise themselves with the discipline of sailing as a life skill simultaneously strengthening and encouraging maritime tradition and opening opportunities for social development, business and employment growth. The growth potential of the RMSR is thus broad and, in many ways, may continue to assist Malta in diversifying its traditional tourism markets, capitalising assets, developing opportunity for its local communities, encouraging business opportunity and assisting in developing a higher quality tourism focus for the Islands.

Detailed and insightful research on sailing and yachting in Malta remains fairly limited and there is little hard evidence to prove the value of such events since there is little available data on differential spending patterns and little cost/benefit analysis undertaken. The RMSR case provide unique research which sets out to explore the role of the RMSR to Malta’s tourism product, identify and evaluate factors for success, evaluate key contemporary issues and challenges in hosting the event, evaluate the future potential of such events for Malta’s tourism economy and draw broader benefits and lessons for hosting events of this nature.

Cities by the sea have a strong identity which comes from the historic relationship between an urban community and the ocean and is important in attracting tourists. This chapter analyzes urban regeneration, waterfront redevelopment, touristic valorization, and marketing strategies used by seaside cities that, by sharing their maritime culture, have achieved integrated urban transformations. This is facilitated by developing a “collaborative commons” of producers and consumers for the touristic enhancement of the metropolitan area such as Naples.

The purpose of this paper is to examine the legacy of Australia II 's victory in the America's Cup in 1983. Achieving sporting success at international events produces a variety of impacts and identities for the sporting nation, the team, and individuals involved in the victory. These impacts differ from sport to sport and are affected by the mechanisms involved in the event (such as the bidding process). What makes these legacies unusual is that they were driven by sporting success, with the right to host and defend the America's Cup being solely dependent on winning the Cup in 1983, rather than a pre‐planned concept from a bidding team or event manager.

A case study approach is used in this paper, based upon the evaluation of literature in the public domain. This information is enhanced by primary research obtained from the observations of one of the authors as a crew member of Australia II.

26 years on since Australia II 's success, and the legacy is still flourishing, the ripple effect has not dissipated. The cause and effect of winning the America's Cup has created three legacies, hosting the defence of the America's Cup, the creation of organisations developing participation in the sport of sailing with a growing events portfolio and the establishment of a national sporting identity.

Insights are outlined into the legacies of Australia II through the use of sporting heroes, identity, social capital, community networks and an emerging events management portfolio.

The 1992 America′s Cup featured 12 competitors from ten countries sailing high technology boats at an early stage of development. The contest provides a dynamic model of patterns of international high technology competition. Utilizes the America′s Cup campaign as a case study to illustrate lessons for product design in early stages of technological development in international arenas.

In the mature stage of product and technology life cycles, major breakthroughs in performance are difficult to achieve. However, a series of small incremental improvements may cumulatively make a significant difference. At this stage, execution of the best organizational practices becomes even more important. Uses team New Zealand’s extremely successful 1995 America’s Cup program to illustrate how these practices and success factors can be brought together in an effective high technology product design process. Identifies these factors and practices as high quality human assets, participatory leadership, sufficient resources, a climate of innovation, external scanning, interactive involvement with sophisticated users, and technology strategy and competitive strategy match.

The purpose of this paper is to present a tool with which to understand the power existing in relations between sports organisations. This research proposes a tool will draw from the work of Machiavel (1513/2000), Galbraith (1985) and Baechler (1978). This tool is composed by three dimensions which guarantee the possessor an absolute power, so avoiding the threat of overthrow by discontented individuals.

A case study of the America's Cup 2007, held in Valencia, Spain, will seek to shed light on the theoretical conceptions of various authors. The America's Cup is one of the world's oldest competitive sporting events. A semantic analysis of the resulting data via Alceste and Wordmapper software, will highlight the particular power present in relations.

The importance of this research, in addition to finding a type of power in a precise case, is essentially to verify the functioning of the model of three dimensions, given its triangular form.

Organisations could acquire a better understanding of power present in their relations that they maintain and hence adapt their behaviour according to the strategy they seek to employ. International sporting events constitute a field where stakes are high, and each entity must work hard to put in place a set of strategies to ensure profit.

Sport as an area of research, sport is justified by recent developments in the world of sporting special events management, where weighty power struggles have considerably increased.