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1 – 10 of over 7000Vikas Gupta and Saurabh Kumar Dixit
This study aims to determine whether the branded luxury guestroom amenities provided in five-star hotels of Delhi influence the guest's hotel purchase decisions. It also…
Abstract
This study aims to determine whether the branded luxury guestroom amenities provided in five-star hotels of Delhi influence the guest's hotel purchase decisions. It also identified the amenities which are found to be most and least influential in affecting the guest's hotel selection and purchase behaviour. The study was conducted in the three upscale five-star hotels of Delhi. The selection of amenities and brands to be considered as luxury was based upon three focus group interviews with the room's division manager of the hotels. A structured questionnaire was drafted to identify the most and least useful hotel amenities among the respondents, influencing their hotel selection and purchase behaviours. Wi-Fi in the guestroom was found to be the most valuable amenity, with stationery items regarded as least valuable. It was also found that the guest's hotel selection and purchase decisions were significantly influenced when luxury branded amenities were placed in the guestroom. Guests were even found to pay extra when the hotel provided access to luxury branded amenities in the guestrooms. This is a novel attempt to find how the guests' hotel selection and purchase intentions are influenced by the placement of branded luxury amenities in guestrooms.
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Below are summaries of some of the most cited works on amenities by economists. The review started with key recent works, such as those by Edward Glaeser et al., and worked back…
Abstract
Below are summaries of some of the most cited works on amenities by economists. The review started with key recent works, such as those by Edward Glaeser et al., and worked back to major earlier works. Review articles were given preference, as they provide a summary of the field. Website addresses are available for many papers, to facilitate global access.
Several theories of the new politics and new economy suggest that amenities drive urban development. Do they? Two new amenity measures affect population growth differently…
Abstract
Several theories of the new politics and new economy suggest that amenities drive urban development. Do they? Two new amenity measures affect population growth differently. Natural amenities include six components like moderate temperature and water while constructed amenities include opera, juice bars, museums, and Starbucks.
Do people move toward such amenities? Yes the total population does, controlling up to 20 variables in multiple regressions for 3,111 U.S. counties. But subpopulations differ. College graduates are more numerous where there are fewer natural but more constructed amenities. The elderly are the opposite: they increase more with natural amenities, but less with constructed amenities. Residents filing high tech patents live in locations with more of both natural and constructed amenities.
Viriya Taecharungroj and Steve Millington
The purpose of this paper is to compare and contrast amenity mixes of innovation districts worldwide and to identify the types of amenities in the districts.
Abstract
Purpose
The purpose of this paper is to compare and contrast amenity mixes of innovation districts worldwide and to identify the types of amenities in the districts.
Design/methodology/approach
Urban amenity data were collected from Google Maps as 31,236 points of interest (POIs) in 24 innovation districts. The data were compared and categorised based on the density and diversity of amenity mixes using correspondence analysis. An overall amenity space of the 24 innovation districts was created using correlation and social network analyses.
Findings
This study found that innovation districts have broad ranges of diversity and density. Five groups were identified by correspondence analysis, including retail, foodie, balanced, emerging and health-care districts. The amenity space of innovation districts created using correlation and social network analyses categorised amenities into four broad types – necessary, anchor, vibrant and contextual amenities – based on eigenvector centrality scores and density.
Practical implications
To improve their innovation districts, managers are encouraged to create a foundation of innovations with anchor amenities, to ensure the “live-work-play” environment with necessary amenities, to foster buzz and vibes with vibrant amenities and to strengthen the identity and authenticity with contextual amenities.
Originality/value
Despite some understanding, no previous research has thoroughly analysed the amenities available in innovation districts. This study is the first to comprehensively explore the amenities in innovation districts using data from Google Maps. Place managers can use the method introduced in this research to analyse innovation districts and other kinds of places.
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Jinkyung Jenny Kim, Jin-Soo Lee and Heesup Han
This study aims to draw on customer experience theory to shed light on how hotel in-room amenities foster customer experience, which continues to form brand attitude and loyalty…
Abstract
Purpose
This study aims to draw on customer experience theory to shed light on how hotel in-room amenities foster customer experience, which continues to form brand attitude and loyalty before and during the pandemic. Also, this study assesses the impact of the pandemic in the relationships among proposed constructs on the basis of risk perception theory.
Design/methodology/approach
A quantitative approach was deployed using a total of 379 responses, for evaluating the measurement model through confirmatory factor analysis and testing proposed hypotheses through structural equation modeling.
Findings
The findings provide initial support for the predictions, except for the influence of brand attitude on brand loyalty before the pandemic. Particularly, the analysis results observe that the effect of tangible amenities on customer experience was stronger before the COVID-19, whereas the impact of intangible amenities on customer experience is greater during the pandemic. Furthermore, the results validate the significant moderating influence of the COVID-19 pandemic in the path between customer experience and brand loyalty.
Practical implications
This present study guides hotel professionals to be more effective in the management of appropriate in-room amenity to create a satisfactory customer experience, which contributes to brand loyalty in the with-corona era.
Originality/value
The study differs from earlier studies in that it investigates how the pandemic changes the role of hotel in-room amenities on customer experience, which, in turn, increases brand attitude and brand loyalty for the first time.
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Miyoung Jeong and Marketa Kubickova
Creating memorable experiences for customers at the individual property is one of the primary goals in hotel management across all segments. Adopting the concept of the ingredient…
Abstract
Purpose
Creating memorable experiences for customers at the individual property is one of the primary goals in hotel management across all segments. Adopting the concept of the ingredient branding, this study aims to attempt to identify the effects of bathroom amenity brands on customers' attitudes toward the hotel brand image and their behavior intentions toward a hotel brand. Specifically, this study assesses the importance of bathroom amenities on customer experience. It also examines the effects of bathroom amenity and their sustainable practices on hotel brand image and behavior intentions. Lastly, it provides suggestions for hoteliers in selecting right and appealing bathroom amenities while enhancing customers' hotel experience.
Design/methodology/approach
This study employed a 3 (hotel service level: economy, midscale, vs luxury) × 2 (bathroom amenity brand: luxury vs general) × 2 (bathroom amenity packaging: bottle vs dispenser) between-subjects experimental design. A total of 557 useable surveys were obtained to test the study's hypotheses.
Findings
The results reveal that customers had a better hotel image when high-end brand bathroom amenities in a bottle were offered. Specifically, when economy hotels provided high-end brand bathroom amenities, customers had a better hotel image, which lead to strong return intentions. Typically, bathroom amenities in the bottle were perceived better than those in the dispenser when it came to the hotel image.
Practical implications
The findings of this study reconfirm that the level of hotel service, bathroom amenity brand and bathroom amenity packaging jointly affect hotels' overall image. Specifically, the generic bathroom amenity in the dispenser somewhat degrades the image of the hotel for economy hotels; however, the image of hotel is not significantly affected by the type of bathroom packaging when the hotel has luxury bathroom amenities. Thus, hotel management should pay more attention to selecting the bathroom amenity brand, which can offer more memorable experience for customers.
Originality/value
Little research has been documented on the effects of hotel bathroom amenity brands on customers' attitudes toward hotel brand image and their psychological behaviors in the hotel industry, lacking rigorous theoretical examinations. The current study provides several important contributions not only to the body of knowledge but to the hotel industry.
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This research aims to investigate how Chinese leisure travelers value hotel amenities when they book hotel rooms in Hong Kong.
Abstract
Purpose
This research aims to investigate how Chinese leisure travelers value hotel amenities when they book hotel rooms in Hong Kong.
Design/methodology/approach
The research method was based on a conjoint analysis approach. Conjoint models were developed to determine how people make decisions and what they really value in products or services.
Findings
Price had the highest average importance value, followed by airport/local area shuttles, wireless internet, breakfast and quality of coffee/tea. Price, airport/local area shuttles and wireless internet were rated as being relatively more important than breakfast and quality of coffee/tea.
Research limitations/implications
This research has some limitations in terms of the generalizability of its findings to all hotels and travelers. First, only four hotel amenities were considered. Second, the research focused on Chinese leisure travelers staying in hotels in Hong Kong. Finally, the sample only consisted of leisure travelers.
Practical implications
This research shows that providing complimentary breakfast and free access to quality coffee/tea when a hotel already provides a shuttle service and free wireless internet does not add much value to the overall hotel product from the customer’s point of view. Moreover, it provides insights into how hotel professionals can customize and select the amenities they provide to impress their customers.
Originality/value
This research has significant implications for hotel managers’ efforts to formulate and implement strategies or tactics in their daily operations or long-term plans through the selection of hotel amenities.
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Toni Repetti, Susan Roe and Amy Gregory
The purpose of this study is twofold: to determine hotel customers’ preference among hotel amenities pricing strategies, specifically a bundled, all-inclusive charge in the form…
Abstract
Purpose
The purpose of this study is twofold: to determine hotel customers’ preference among hotel amenities pricing strategies, specifically a bundled, all-inclusive charge in the form of a resort fee, a limited choice resort fee at a lower price or a la carte pricing, and to determine whether hotel customer prefer bundled or partitioned pricing when faced with a mandatory resort fee.
Design/methodology/approach
An online survey of participants aged 18 years and older who had taken an overnight leisure trip in the past six months is conducted. A fixed-choice set conjoint analysis is performed to analyze the 353 usable surveys.
Findings
Results of this conjoint analysis show that 67 per cent of respondents prefer bundled pricing over partitioned pricing. Respondents also show higher utility for no resort fee and paying for amenities based on usage instead of being forced to pay a mandatory resort fee.
Practical implications
Guest preferences for pricing strategies can provide hotel operators with valuable information on how to establish pricing structures. Results suggest that hotel operators could benefit from presenting a bundled price inclusive of room rates and mandatory fees.
Originality/value
This is the only known study that examines mandatory fees in which customers receive additional amenities or services in exchange for an additional surcharge. This study also adds to the literature on pricing research in the hospitality industry.
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