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The purpose of this study is aimed at analysing the contributors of consumer confusion from the perspective of both information providers and recipients.

Using Sri Lanka as a case study, this study demonstrates views of consumer confusion in terms of information and its contributors in light of the framework adopted by Lu and Gursoy (2015).

The results ascertain that too much, too similar and too ambiguous information from information providers’ perspective have a significant impact on consumer confusion in the context of the inbound tourist industry in Sri Lanka. Most importantly, it is evident that the information recipients’ knowledge and behaviour attributes, namely, internet experience, learning orientation, tolerance for ambiguity, price consciousness and requirement for cognition have no significant impact on consumer confusion. Furthermore, the quality and quantity of information provided are crucial for the minimisation or avoidance of consumer confusion.

The practical implications drawn from this study could influence all stakeholders of the inbound online tourism trade including managers, advertising executives and marketing experts in providing good quality information to promote tourism.

The contribution of this research is related to the analysis from a theoretical and an empirical perspective of both the information providers’ and decision-making of recipients.

这项研究旨在从信息提供者和接受者的角度分析造成消费者困惑的因素。

以鲁和古尔索伊（2015）所采用的框架为基础, 本研究以斯里兰卡为例, 就有关信息及其贡献因素方面展示了消费者困惑的观点

调查结果确定, 就斯里兰卡入境旅游业而言, 从信息提供者的角度来看, 太多, 太相似和太含糊的信息会对消费者混乱产生重大影响。最重要的是, 很明显, 信息接收者的知识和行为属性, 即互联网体验, 学习倾向, 对歧义的容忍度, 价格意识和认知需求, 对消费者的困惑没有显着影响。此外, 所提供信息的质量和数量对于最小化或避免消费者混淆至关重要。

这项研究得出的实际意义可能会影响入境在线旅游业的所有利益相关者, 包括管理人员, 广告主管和营销专家, 以提供高质量的信息来促进旅游业。

此项研究贡献与从信息提供者和接收者的决策的理论和经验角度进行的分析相关。

este estudio tiene como objetivo analizar a los contribuyentes de la confusión del consumidor desde la perspectiva de los proveedores de información y los destinatarios.

utilizando Sri Lanka como el caso, esta investigación demuestra puntos de vista de la confusión del consumidor en términos de información y sus contribuyentes a la luz del marco adoptado por Lu y Gursoy (2015).

los hallazgos determinan que demasiada información, muy similar y demasiado ambigua desde la perspectiva de los proveedores de información tiene un impacto significativo en la confusión del consumidor en el contexto de la industria turística entrante en Sri Lanka. Lo más importante es que es evidente que los atributos de conocimiento y comportamiento de los destinatarios de la información, a saber, la experiencia de Internet, la orientación al aprendizaje, la tolerancia a la ambigüedad, la conciencia del precio y la necesidad de cognición no tienen un impacto significativo en la confusión del consumidor. Además, la calidad y la cantidad de información proporcionada son cruciales para minimizar o evitar la confusión del consumidor.

las implicaciones prácticas derivadas de este estudio podrían influir en todas las partes interesadas del comercio de turismo en línea entrante, que incluyen gerentes, ejecutivos de publicidad y expertos en marketing para proporcionar información de buena calidad para promover el turismo.

la contribución de esta investigación está relacionada con el análisis desde una perspectiva teórica y empírica tanto de los proveedores de información como de la toma de decisiones de los destinatarios.

This paper aims to try to investigate how consumers respond to precise versus imprecise promotional rewards at varied probabilities, including small ones and whether the effect is contingent on purchase value and promotion budget.

Based on reviewing the literature on the ambiguity effect, the certainty effect and small probabilities, the hypotheses are tested by three experimental studies.

The experiments show that at a small winning probability, promotion with imprecise reward is more attractive than with precise reward. For high value purchases, a small‐probability promotion with imprecise reward performs better than an equally costly 100 percent‐probability promotion with precise reward. However, the difference is shortened for low value purchases. Furthermore, as the promotion budget increases, the ambiguity effect becomes stronger. As a result, the small‐probability promotion with imprecise reward is preferred to the 100 percent‐probability promotion with precise reward at both low and high budget levels.

The present study provides a starting‐point for further research on how to design an effective marketing promotion program with precise or imprecise promotional rewards at varied probabilities.

This research extends previous research on tensile versus precise prices to the region of very low or small probabilities, enriches the literature on “overweighting of small probabilities,” and also significantly enriches the existing theories on decision making under ambiguity.

This paper suggests that motives for engaging in affiliative‐promotive “helping” extra‐role behavior is related to cross‐cultural differences. The cultural dimensions of in‐group collectivism, uncertainty avoidance, performance orientation, and humane orientation, and their differential effect on helping extra‐role behavior in a diverse workforce are examined. Theoretical implications provide guidance for future empirical research in this area, and provide managers with more realistic expectations of employee performance in the workplace.

The paper aims to investigate the role of uncertainty avoidance (UA) as a moderator of Prospect Theory’s reflection effect (i.e. the simultaneous choice of a sure gain and a risky loss). We expect that higher-UA consumers, seeking certainty, will shun risk across both gains and losses such that their choices will be inconsistent with the reflection effect.

We report three studies in which participants choose between risk and certainty. We use the stimuli from the original Prospect Theory paper, measure UA using an individual-level scale and conduct controlled experimental (laboratory) studies.

We show that, compared to lower-UA consumers, higher-UA consumers demonstrate the reflection effect less frequently in a variety of settings (small/large stakes and within/between subjects comparisons). Mediation tests reveal that higher-UA consumers anchor on the sure loss and stay with their choice because they prefer the certainty of the sure (smaller) loss to the possibility of a possible (larger) loss (a dual-mediation mechanism).

The results have important implications for marketing practice. They show that quantifying uncertainty into a probability number is not enough to eliminate the uncertainty of the situation, and that UA is likely serve as a boundary condition to many of the traditional heuristics of judgment and decision-making.

This is the first paper to demonstrate that UA can moderate the reflection effect (using the stimuli in the original Prospect Theory paper). Therefore, it sets an agenda for future researchers who may want to use these findings to calibrate price/uncertainty tradeoffs within higher-UA segments.

This study investigates the role of national culture between outreach and sustainability of microfinance institutions (MFIs). Despite microfinance's deep embeddedness in cultural contexts, research on the influence of national culture on MFI performance is rather sparse. This paper seeks to fill this gap and, based on cross-country microfinance data, attempts to explain the outreach-sustainability relationship in reference to cultural factors.

An unbalanced panel, consisting of 5,741 MFI-year observations of 1,232 MFIs from 43 countries in six regions, is drawn from the Microfinance Information Exchange (MIX) Market database. Two different econometric models are tested. Model 1 estimates the direct effect of outreach on sustainability, using a fixed-effects estimator. Model 2 examines the moderation effect of national culture on outreach-sustainability relationship, employing correlated random effects approach.

The results show that depth of outreach and financial sustainability of MFIs are negatively related, and the relationship is moderated by national culture. Power distance and uncertainty avoidance positively moderate the outreach-sustainability relationship, whereas individualism and masculinity negatively moderate the relationship.

The findings suggest that the national culture where MFIs are located plays an important contingent role in their performance and that the magnitude of the trade-off effect varies from culture to culture. The research thus provides further insight in the trade-off debate and contributes to literatures of both microfinance and cross-cultural management.

The purpose of this investigation is to add to the body of knowledge regarding consumer skepticism toward advertising in general, and toward pharmaceutical advertising in particular. The study was conducted in the U.S. and in Germany. Skepticism toward advertising for both prescription and non-prescription pharmaceuticals was analyzed. Additional variables explored include: health consciousness, product involvement with pharmaceuticals, satisfaction with information in pharmaceutical advertising, and the importance of pharmaceutical advertising as a source of information. Furthermore, differences in the cultural value of uncertainty avoidance between U.S. and German consumers were examined and related to skepticism toward pharmaceutical advertising. Three hundred and forty-one Americans and 447 Germans were surveyed. A significant finding of this research revealed that skepticism toward pharmaceutical advertising is lower than skepticism toward advertising in general. Results also indicated that consumers showed no difference in their level of skepticism toward advertising for prescription versus non-prescription drugs. This is a particularly relevant finding as it relates directly to the ongoing discussion in Europe regarding whether or not to lift the ban on advertising for prescription drugs. Skepticism toward pharmaceutical advertising was found to be significantly negatively related to involvement with pharmaceuticals, to satisfaction with the informational content of the advertisements, to satisfaction with the comprehensibility of the advertisements, and to the importance placed on advertising as a source of health information. Regarding cultural differences, U.S. consumers appear to be less skeptical toward advertising in general, and toward advertising for prescription and non-prescription drugs in particular, than German consumers. This may be due to the lower degree of uncertainty avoidance in the U.S. Differences between the two countries related to the additional variables examined in the study are addressed as well. Implications for consumer protection policies are discussed, and recommendations for advertisers of pharmaceutical products are provided. The authors provide a cultural explanation for differences in the degree of skepticism between U.S. and German audiences.

There has been much discussion regarding the necessity of moving away from precise (rules-based) standards toward less precise (principles-based) standards. This study examines the impact of the proposed shift by using a controlled experiment to evaluate the influence of rule precision and information ambiguity on reporting decisions in the presence of monetary incentives to report aggressively. Using motivated reasoning theory as a framework, we predict that the malleability inherent in both rule precision and information ambiguity amplify biased reasoning in a manner that is consistent with individuals’ pecuniary incentives. In contrast, consistent with research exploring ambiguity aversion we predict that high levels of ambiguity will actually attenuate aggressive reporting. Our results support these predictions. Specifically, we find an interactive effect between rule precision and information ambiguity on self-interested reporting decisions at moderate levels of ambiguity. However, consistent with ambiguity aversion, we find decreased self-interested reporting decisions at high levels of ambiguity relative to moderate ambiguity. This study should be of interest to preparers, auditors, and regulators who are interested in identifying situations which amplify and diminish aggressive reporting.

The purpose of this study is to examine whether corporate tax avoidance behavior increases firm value in Chinese context. A large number of studies conduct their designs on the consumption that tax avoidance represents wealth transfer from government to enterprises and therefore enhances firm value. This study argues that, contrast to developed countries, tax avoidance does not necessarily add value to opaque Chinese firms relative to transparent counterparts due to higher agency costs.

Using a large sample of Chinese listed-firms data for the period 2001-2009 and fixed effects regression model, this study examines the relation between tax avoidance and firm value. A series of robustness checks are conducted to alleviate the concern of endogeneity.

The authors find that tax avoidance behavior increases agency costs and reduces firm value. The authors further find that information transparency interacts with corporate tax avoidance, moderating the relation between tax avoidance and firm value. Investors in China react negatively to corporate tax avoidance behavior, but this negative reaction could be mitigated by information transparency. The results are robust to a series of alternative treatments, including varied measures, first-order differential approach and 2SLS.

The results suggest that tax avoidance does not necessarily increase firm value, part of gains are encroached by self-serving managers. Moreover, investors in China downplay the significance of tax avoidance, although corporate information transparency could soften their negative tone.

The purpose of this paper is to examine the multiplicity of views on integrated reporting and to consider the possibility of, and impediments to, reconciling these multiple rationales (“orders of worth”) and thus gain legitimacy through a compromise. This sheds light on the understanding of integrated reporting as such, as well as shows how legitimacy struggles are resolved in practice around complex accounting practices in heterogeneous environments.

This explorative paper empirically applies Boltanski and Thévenot's sociology of worth (SOW) framework to analyse integrated reporting in the Dutch reporting field. Data were collected using multiple methods, including 64 semi-structured in-depth interviews with a wide range of relevant actors, and documentary analysis. Data were coded for the presence of orders of worth and legitimating compromise mechanisms.

The author's analysis suggests that integrated reporting combines the disparate domains of industrial, market, civic and green order of worth. These different logics of valuation need to be reconciled in a compromise in order for integrated reporting to become a legitimate practice. Such a compromise requires a common interest, avoidance of clarification and maintenance of ambiguity. The author's analysis suggests these mechanisms are violated though, with the risk that integrated reporting gets captured by investors and accountants, leading to local private arrangements rather than durable legitimate compromise.

First, SOW informs the understanding of integrated reporting. It highlights in particular its fragility as fundamentally different rationales need to be reconciled, which is a challenge yet also gives rise to creative frictions. Second, the SOW framework creates the possibility for scholars to look closer at the dynamics of legitimacy and at the possible mechanisms to attain legitimacy in fragmented and heterogeneous environment.

The SOW framework offers tools for practitioners, in particular those working within a pluralistic context. The various mechanisms of compromise discussed in this paper provide practical guidelines for how to manage this complexity and gain or maintain legitimacy.

This rich empirical study combines a novel theoretical approach (the SOW framework) with an analysis of the relatively unexplored topic of integrated reporting. At the same time it introduces a conceptualisation of legitimacy that highlights communicative and constitutive dialogue and goes beyond fit and compliance.