Search results

A secondary research method was used to collect data for this case. The authors have made use of newspaper articles and articles by experts published in the public domain.

This case discusses the dilemma faced by Amazon Prime Video in India regarding content. Amazon Prime Video attained success and rapid growth in India ever since its entry into the Indian over the top (OTT) market in 2016. However, the pursuit of attractive and bold content landed Amazon Prime Video in a legal tangle in India. Amazon Prime Video was accused of hurting the religious and political sentiments of Indians by broadcasting bold shows like Tandaav, Family Man, Mirzapur, Family Man 2, etc. Litigations against Amazon Prime Video were filed in the Indian courts by members of religious and political organizations. Protests and online campaigns on Twitter caught the attention of internet influencers in India. The key dilemma faced by the protagonist in this case is whether to continue streaming attractive content that may be controversial and may occasionally hurt the religious/political sentiments of some Indians or stream only safe content that may be deemed as boring by its young target audience.

Undergraduate and postgraduate students studying marketing management and international business courses in business management and commerce streams can use this case.

The article offers a clear and succinct account of the Amazon approach to Agile management (though it doesn’t call it that, and offers best practices to enable others to learn how to think–and act–like Amazon.

The article draws on the insights and experiences of John Rossman an Amazon senior manager who was an effective innovator for the company.

Amazon has a distinctive approach to implementing the three principles of Agile: 10;∙9; Customer-obsessed. 10;∙9; Small is beautiful. 10;∙9; Networks.

Customer obsession at Amazon is enabled and driven by customer-driven metrics.

Drawing on his experience innovating for the company, John Rossman describes in detail how Amazon created an environment with very different values and behaviors, an approach that employs the principles of Agile management.

Toxic leadership is often studied from a leader-centric perspective, which focuses on the detrimental outcomes of leaders with destructive ideas and practices. In this chapter, we provide a global value chain (GVC) perspective, which accounts for effects of corporate leadership from inception of a product or service idea to its consumption across the value chain. In particular, we demonstrate how toxic leadership is sustained through an illusio, i.e., the allure of the often-charismatic leadership discourse, which is rendered unaccountable due to lack of global regulation of GVCs. This allows for global organizations and toxic leaders to exploit weaknesses in national-level regulation. Drawing on a netnographic study of toxic leadership in Amazon, we demonstrate how toxic leadership created the illusion of success while perpetuating toxicity and exploitation across their complex value chains internationally.

Many Internet retailers must raise margins in the future if they are to survive. This raises the important issues of whether they will be able to raise margins as well as how valuation estimates made today should evaluate projected changes to margins in the future. In this paper, we describe retail strategies of pricing for market share in growing markets and show how measures of the price elasticity of demand facing retailers in the current year can be combined with standard accounting variables to inform calculations about future margins. Our analysis suggests that the capital market projects greater future margin improvements for Amazon.com than for BN.com and that this may be due to Amazon benefiting from network effects.

The purpose of this chapter is to analyse the possible causes of the Peruvian Amazon Company’s death.

This study uses secondary sources to document the trajectory of the Peruvian Amazon Company, the rubber export boom, and the different market forces affecting the wild rubber industry. By examining different sources that document the case of the Peruvian Amazon Company and the wild rubber extraction in the Amazon, this text aims to analyse the possible causes of the Peruvian Amazon Company extinction.

After analysing the existing literature on the Peruvian Amazon Company and the wild rubber industry, it was possible to find evidence about the problems related with land ownership, labour and international prices, along with the internationally known scandals, as the principal causes of the company’s death.

The case of the Peruvian Amazon Company, explores how an unsustainable business model could eventually lead a once successful company to its death. The contribution of the following chapter is based on the description of the causes of the Peruvian Amazon Company’s death. Previous studies had analysed the internationalization strategies implemented by the company. Although, an evaluation of causes of the company’s real extinction had not been presented.

Industry platforms can alter relations among exchange partners in such a way that the industry structure is changed. The focus of much industry platform research has been on how platform creation and leadership offers advantages to the most central firms, but platforms can also be advantageous for small specialist firms that compete with the most central firms. We examine book publishing as an example of an industry in which the central players – large publishing firms – are losing power to self-publishing authors because the distributor Amazon has a powerful platform for customers to communicate independently, and the non-publishing platform Twitter also serves as a medium for readers to discuss and review books. Our empirical analysis is based on downloaded sales statistics for Amazon Ebooks, matched with Amazon reviews of the same books and tweets that refer to the book or the author. We analyze how Ebook sales are a function of publisher, Amazon reviews, and tweets, and we are able to assess the importance of each factor in the sale of book titles. The main finding is that Amazon reviews are powerful drivers of book sales, and have greater effect on the sales of books that are not backed by publishers. Twitter also affects book sales, but less strongly than Amazon reviews.

In the digital economy, what are the strategies of multinationals from developed countries and emerging markets? How do regulations in the home country affect their growth? Recent digital multinationals in diverse national and institutional contexts raise questions that require new approaches in international business (IB) studies. This chapter examines two leading firms in the global e-commerce industry: Amazon and Alibaba. We compare their digital capabilities and physical asset-building strategies over the past two decades and we connect the Internet governance environment in the United States and China with their business models and internationalization patterns. We argue that despite the platform and global nature of Amazon’s and Alibaba’s activities, the recent moves of governments across the world to regulate Internet governance poses an important challenge for digital multinationals. This research features a comparative analysis of two prominent digital multinationals and identifies a promising area for future IB strategy studies.

There can be little doubt that the risk and fluctuation of demand taken on by employers has been increasingly passed onto employees. We are witnessing a fragmented contract of rules largely determined by employers, for employers. Here the conventional form of employment relations is non-unionism and the management of employees through Human Resource Management (HRM). This chapter critically reviews the underlying assumptions underpinning the rise of HRM, not least its unitarist undercurrent, narrow emphasis on performance and limited incorporation of multiple stakeholders. The chapter then uses Amazon as an exemplary case to illuminate these dynamics in practice and to offer a critical review of what constitutes a meaningful and successful organisation in this new era of work. The chapter concludes by detailing prospects for redress and institutional experimentation, including via technological platforms.