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Book part

Publication date: 5 May 2021

Prelims

Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan

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Sustainability Marketing

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ISBN: 978-1-80071-244-7

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Publication date: 5 May 2021

The Sustainability Challenge

Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan

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Sustainability Marketing

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ISBN: 978-1-80071-244-7

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Publication date: 5 May 2021

The Basic Concept of Sustainability Marketing

Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan

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Sustainability Marketing

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ISBN: 978-1-80071-244-7

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Publication date: 5 May 2021

Sustainability Marketing – The Social Perspective

Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan

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Sustainability Marketing

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ISBN: 978-1-80071-244-7

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Publication date: 5 May 2021

The Sustainable Consumer

Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan

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Sustainability Marketing

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ISBN: 978-1-80071-244-7

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Publication date: 5 May 2021

Market Segmentation, Targeting and Positioning

Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan

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Sustainability Marketing

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ISBN: 978-1-80071-244-7

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Book part

Publication date: 5 May 2021

Sustainability Branding

Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan

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Sustainability Marketing

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ISBN: 978-1-80071-244-7

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Publication date: 5 May 2021

Sustainability and Business Environments

Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan

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Sustainability Marketing

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ISBN: 978-1-80071-244-7

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Publication date: 5 May 2021

Digitalization and Sustainability

Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan

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Sustainability Marketing

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ISBN: 978-1-80071-244-7

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Publication date: 5 May 2021

Conventional Marketing Practices

Rishi Raj Sharma, Tanveer Kaur and Amanjot Singh Syan

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Sustainability Marketing

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ISBN: 978-1-80071-244-7

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Prelims

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The Sustainability Challenge

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The Basic Concept of Sustainability Marketing

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Sustainability Marketing – The Social Perspective

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The Sustainable Consumer

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Market Segmentation, Targeting and Positioning

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Sustainability Branding

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Sustainability and Business Environments

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Digitalization and Sustainability

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Conventional Marketing Practices

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