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Purpose — The chapter seeks to examine the impact of neoliberal language on the library profession in the United Kingdom. Since New Labour's election in 1997 public service restructuring in the United Kingdom took on a more oblique managerialist and consumerist approach. The impact of managerialism in the public library service has focused mainly on modernising and improving services to the individual user, and is based on scenarios where public libraries have to model themselves on the private sector, and where managers have been empowered over professionals.

Design/methodology/approach — The chapter uses a mixed methods approach by combining content and discourse analysis to examine how neoliberal discourses have impacted on public librarianship through examination of government policy documents, and other works on public libraries in the era under study.

Findings — The study highlights neoliberal narratives within public library policy documents in the period, with emphasis on deprofessionalisation and consumerist attitudes related to public choice evident. The discussion reveals how narratives of elitism and decline are used to describe the public library service, which reinforces negative stereotypes of a service in distress.

Research limitations/implications — The study only relates to the period 1997–2010 with an emphasis on the United Kingdom, thus cannot be seen to be representative of all public library services.

Originality/value — The study utilises a mixed method approach to examine narratives within public library policy, and reflects on an important period in public library development, and offers a unique insight into the period.

Purpose – Changes in the environment – political, economic, social, educational and technological – have demanded changes in many areas of work, most particularly in the roles and tasks of those involved in the preservation and transmission of cultural heritage, and interpersonal information intervention. Sending, storing and receiving digital information are commonplace activities, and now formally constructed digital libraries constitute an important component of this virtual information environment. Similar to traditional physical libraries, digital libraries are constructed for particular purposes, to serve particular clienteles or to collect and provide access to selected information resources (whether text documents or artefacts). Information intermediaries – or digital librarians – in this transformed information environment must learn new skills, play different roles and possess a new suite of competencies.

Design, methodology and approach – Myburgh and Tammaro have, for several years, examined the new knowledge, skills and competencies that are now demanded, in order to design and test a curriculum for digital librarians which has found expression in the Erasmus Mundus Master's in Digital Library Learning (DILL), now in its sixth year.

Findings – The chief objective of the Digital library program is to prepare information intermediaries for effective contribution to their particular communities and societies, in order to assist present and future generations of digital natives to negotiate the digital information environment effectively. This includes, for example, the necessity for digital librarians to be able to teach cultural competency, critical information literacies and knowledge value mapping, as well as understanding the new standards and formats that are still being developed in order to capture, store, describe, locate and preserve digital materials.

Research limitations – In this chapter, we propose describing the work we have done thus far, with special reference to the development of a model of the role of the digital librarian, including competencies, skills, knowledge base and praxis.

Social implications – Amongst the various issues that have arisen and demanded consideration and investigation are the importance of a multidisciplinarity dimension in the education of digital librarians, as information work is orthogonal to other disciplinary and cultural categorisations; that a gradual convergence or confluence is being identified between various cultural institutions which include libraries, archives and museums; the new modes of learning and teaching, with particular regard to knowledge translation and the learner-generated environment or context; and possibly even a reconsideration of the role of the information professional and new service models for their praxis.

Originality/value – The chapter tries to evidence the present debate about digital librarianship in Europe.

This paper aims to discuss stakeholders’ understanding of sustainable tourism development and their experiences regarding the contribution of these movements to sustainable tourism development. The contribution of the Slow Food and Cittaslow Movements to the success of a tourism destination is evaluated by determining local stakeholders’ perceptions of the meaning of these terms and views on their benefits.

A case study approach used semi-structured interviews to collect data from 11 purposively sampled local stakeholders. The interview questions spanned knowledge, membership and perceived benefits of the Slow Food and Cittaslow Movements and the contribution of these Movements to sustainable tourism development. The data were analysed using framework analysis.

Varying levels of familiarity with the Slow Food and Cittaslow Movements were evident. Clear economic and personal benefits from membership were acknowledged. It was confirmed that the Slow Food and Cittaslow Movements have contributed to sustainable tourism development and that public–private partnership is key to its success.

The specific research context and limited purposive sample suggest great caution in any generalisation of the results.

Close and continued involvement of stakeholders plus membership of the Slow Food and Cittaslow Movements can contribute strongly to promoting sustainable tourism development in rural areas.

It is recognised that the Slow Food and Cittaslow Movements make a substantial contribution to local economies and add value to sustainable practices.

Involving local stakeholders in public–private partnerships can contribute to the success of rural tourism destinations when the Slow Food and Cittaslow Movements are considered as alternative approaches to sustainable tourism development.

This study seeks to adopt a holistic approach to consider how consumers perceive online shopping environments. The conceptual model proposes that consumers perceive these environments in terms of their sense‐making and exploratory potential, and it considers the influence of these on user involvement with the web site, shopping value and intention to revisit.

A survey was administered to 301 respondents after they had shopped on a specific web site for eight minutes. Structural equation modelling was used to validate the measures developed and test the hypothesised model.

Sense‐making and exploratory potential are distinct constructs; exploratory potential mediates the relationship between sense‐making potential and involvement. Furthermore, involvement is essential in producing shopping value and intention to revisit.

The study highlights the importance of the exploratory potential of web sites since sense‐making is necessary but not sufficient to involve customers with the content of a site. It reveals that, in spite of sensory limitations and consumers' possibly more instrumental orientation in online contexts, they are still very sensitive to the shopping experience for its own sake.

The two concepts of sense‐making and exploratory potential and their ten dimensions provide marketers with their own consumer‐focused language when discussing the aims of their web site with information systems and design specialists.

This study suggests that the distinction between sense‐making and exploratory potential is a pertinent and parsimonious organising framework to understand holistically how online shopping environments are perceived and impact on consumers when they shop online.

To describe the utility of three of the main cognitive neuroscientific techniques currently in use within the neuroscience community, and how they can be applied to the emerging field of neuromarket research.

A brief development of functional magnetic resonance imaging, magnetoencephalography and transcranial magnetic stimulation are described, as the core principles are behind their respective use. Examples of actual data from each of the brain imaging techniques are provided to assist the neuromarketer with subsequent data for interpretation. Finally, to ensure the neuromarketer has an understanding of the experience of neuroimaging, qualitative data from a questionnaire exploring attitudes about neuroimaging techniques are included which summarize participants' experiences of having a brain scan.

Cognitive neuroscientific techniques have great utility in market research and can provide more “honest” indicators of consumer preference where traditional methods such as focus groups can be unreliable. These techniques come with complementary strengths which allow the market researcher to converge onto a specific research question. In general, participants considered brain imaging techniques to be relatively safe. However, care is urged to ensure that participants are positioned correctly in the scanner as incorrect positioning is a stressful factor during an imaging procedure that can impact data quality.

This paper is an important and comprehensive resource to the market researcher who wishes to use cognitive neuroscientific techniques.

The purpose of this paper is to examine consumer perceptions of value of financial institutions using social media to interact with consumers; if overall perceived value predicts a consumer’s intention to adopt, and if intention predicts self-reported adoption of social media to interact with a financial institution; and if perceptions of value in using social media to interact with a financial institution changes over time.

Self-administered surveys were run at two time points; 2010 and 2014. Data were analyzed using multiple and mediated regressions, and t-tests. Comparisons are made between the two time points.

Perceived usefulness, economic value, and social value predicted overall perceived value, which in turn predicted a consumer’s intention to adopt social media to interact with a financial institution. At Time 2, adoption intention predicted self-reported usage behavior. Finally, there were significant differences between perceptions across Time 1 and 2.

The implications of the research highlight the importance of overall perceived value in the role of adoption intention, and that at Time 2, adoption intention predicted self-reported adoption to read and share content. A reduction in perceptions of value and intentions from Time 1 to Time 2 could be explained by perceptions of technology insecurity. In future studies, the authors recommend examining inhibitors to adoption including hedonic value.

The findings suggest that consumers will use social media if the sector creates and clearly articulates consumer value from using social media. The sector also needs to address technology security perceptions to increase usage of social media.

This paper is one of the first to investigate the consumer’s perspective in social media adoption by financial institutions, by exploring the role of value in consumer adoption and usage of social media.

This article presents a pedagogical model that utilizes students as primary researchers in the identification, interviewing, and then reporting on women entrepreneurs as a major component of a multidisciplinary entrepreneurship course. The purpose of the course is to attract students who may not be familiar with the entrepreneurship concept itself, the role of women in such economic ventures, or the possibilities for people like themselves in such a career avenue. Students are exposed to the accomplishments of women entrepreneurs throughout U.S. history in the broad categories of agriculture and mining; construction; communication; manufacturing; service (both for profit and not-for-profit); transportation; and wholesale and retail trade. This content experience is then enhanced by the studentsʼ own direct interaction with and interviewing of women entrepreneurs. The implementation, potential outcomes, and possible adaptations of the course are described, and this transformational learning process model is illustrated.

Educational achievement gaps between Indigenous and non-Indigenous peoples exist as a critical issue and a policy challenge in most countries. This chapter examines contemporary schooling issues and inequalities experienced by Canadian Indigenous students in order to further understand the challenges that impact their schooling experiences.

This chapter draws on interviews with 50 participants (26 educators and 24 parents) within four southern Ontario school boards. Of those interviewees, 20 teachers and 20 parents identify as Indigenous (mainly Haudenosaunee, Anishinaabe, and Métis). Four non-Indigenous parent interviewees have children with Indigenous ancestry and six non-Indigenous teachers have Indigenous education as an area of specialization.

Findings suggest that Indigenous students encounter schooling challenges associated with: racial discrimination, feelings of not fitting in, and desires to blend in with the majority student population, as well as inequalities in Indigenous-focused programs and initiatives.

Given the historical context of discrimination against Indigenous Canadians in schooling, Indigenous students are challenged with distinct barriers that shape educational experiences as they advance in their academic careers. Interviewees described how embedding content based on Indigenous cultures, perspectives, and histories into public schools can not only counter negative experiences for Indigenous students, but also facilitate respect for cultural diversity among non-Indigenous students, and serves as a mechanism to combat racism and prejudice in the school community.

Points out that neither research nor the implementation of its results need be expensive. Describes a “Research Methodology” module at Liverpool John Moores University and some of the topics investigated by students – the use of a branch library in Liverpool; attitudes to fines in children′s libraries; weekend opening hours at Liverpool John Moores University Library; the usefulness of libraries to deaf people; facilities for disabled children in Liverpool City Libraries the use and effectiveness of Liverpool City Libraries Music Department; and an update of the Cheshire Survey on Runcorn Shopping City Library.