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Article
Publication date: 31 October 2018

Alyssa M. Valenti

This paper details a usability testing case study on a simplified homepage for [Library]. The usability testing was completed in Spring 2017 to meet the needs of diverse…

Abstract

Purpose

This paper details a usability testing case study on a simplified homepage for [Library]. The usability testing was completed in Spring 2017 to meet the needs of diverse user groups and shifting trends in Web design and development. At the conclusion of the usability testing, recommendations for change informed the design decisions and a new homepage was implemented in October 2018.

Design/methodology/approach

The researcher performed eight usability tests with a combination of the different library user types; full-time faculty, students, an administrator and members of the public. The usability test consisted of 13 specific tasks. After testers completed the tasks, users filled out a 30-question Likert-scale questionnaire and answered a set of 8 open-ended questions.

Findings

This paper discusses the recommendations for change which the researcher discovered at the conclusion of the usability testing period. The research found the need to improve and include specific navigational, visual and easy-to-use elements to best meet the needs of the users in the usability tests. Changes were ranked and implemented on a scale of catastrophic to cosmetic.

Research limitations/implications

As websites, technology and user preferences continually evolve, the homepage will need to be tested for usability again in the next several years. Researchers are encouraged to adapt the methods to their own institutions.

Practical implications

This paper discusses findings specific to [Library], which in turn has proved to increase usage of certain features and functions by the user community.

Originality/value

This is the first time usability testing has been done for the [Library’s] website. It was the first time the design of the homepage was informed by real user preference. This paper is valuable to those looking to create a simple, easy-to-use homepage that best benefits their own unique community of users.

Details

Library Hi Tech News, vol. 36 no. 1
Type: Research Article
ISSN: 0741-9058

Keywords

Book part
Publication date: 1 March 2021

Stephanie Nicholson, Julie McColl and Elaine L. Ritch

By the end of this chapter, you should be able to demonstrate an understanding of:

The theories of diffusion.

Diffusion and social movements.

Diffusion and the #MeToo campaign.

Abstract

By the end of this chapter, you should be able to demonstrate an understanding of:

The theories of diffusion.

Diffusion and social movements.

Diffusion and the #MeToo campaign.

Details

New Perspectives on Critical Marketing and Consumer Society
Type: Book
ISBN: 978-1-83909-554-2

Keywords

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