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State funding is being reduced for higher education institutes (HEIs) is linked to several checks such as performance-based incentives (Hagood, 2019). This forces HEIs to look for other options for funding. Endowment funds are now becoming the main source of revenue for HEIs (Sörlin, 2007), largely provided by alumni. Thus, this study aims to examine the factors that lead to donor behavior in terms of university endowment funds.

Based on a sample of 627 participants in the survey from public universities in the Kingdom of Saudi Arabia (KSA) and 625 from public/private universities of the United States of America (USA), the authors conducted a cross-sectional survey-based analysis. Hypotheses were tested with regression analysis.

The results revealed that in the USA, donors with substantial prestige within the institution are more likely to contribute to the endowment fund; however, in the KSA, this relationship was insignificant. Additionally, this study found that participation, brand interpretation and satisfaction positively impact identification with an organization, leading to donor behavior.

This research has successfully identified psychological factors for endowment funding; however, mediating or moderating variables affecting donor behavior should also be considered. Further, this study considers only two countries, the KSA and the USA; therefore, a larger cross-cultural context warrants more investigation.

Overall results revealed several means through which the administrators and practitioners may efficiently manage and increase university endowment funds flow. This study's novelty is to conduct a cross-national investigation and identify the psychological factors of donation behavior toward university endowment funds, providing an opportunity for HEIs to understand the psychological factors in detail and motivate their alumni to be one of the important sources of funding even in developing countries.

Many psychological factors underlie alumni's engagement in volunteerism and donation activities, especially in cross-national settings. Following social identity theory, this study explored identity-based donor behavior in terms of supporting universities through endowment funding.

As colleges and universities face the shifts of decreasing government funds, increased operating costs, and waning alumni financial support, institutions are now plunging themselves into practices traditionally associated with the business sector. Practices like branding are now being used as a mechanism to increase engagement of alumni and potential donors. The purpose of this paper is to examine the effects of brand identification, or the defining of the self through association with an organization, on alumni supportive behaviors.

The researchers surveyed alumni of a mid-sized state-run university in the mid-Atlantic region of the USA to see if identification affected donation behaviors such as choice to donate, total dollar amount donated, and the number of times donated.

The survey findings showed that brand identification correlated with choice to donate, increased donation dollar amount, and the number of donations. Findings also suggested that interpretation of brand, prestige, satisfaction with student affairs, and participation were positively associated with identification.

The results of this study are specific to one institution. This research offers support for the importance and value of brand management in higher education. The study also highlights those determinants of brand identification which suggests the use of integrative fundraising techniques.

The study highlighted that university brand identification increases the explanatory power for alumni donor behaviors over those variables typically explored in traditional donor models.

Investigates the effect of alumni ownership of university insignia goods and related alumni contribution behavior. Two distinct measures of alumni contribution behavior‐willingness to give and actual contribution behavior‐were used in this study. Willingness to give is a measure of the desire or sentiment to contribute. Contributions are behavioral manifestations of that sentiment. The results of the study indicate the importance of alumni identification with the university both to alumni willingness to give and donor behavior and suggests that identification with the university results in ownership of university insignia goods. Discusses programmatic strategies to increase alumni contributions stemming from the findings of this study.

In this chapter, we analyze donor behavior based on the general segmentation bases. In particular, we study the behavior of the individual donor group's support for higher education. There has been very little research to date that discriminates the donor behavior of individual donors on the bases of their donation levels. The existing literature is limited to a general treatment of donor behavior using one of the available classical statistical discriminant techniques.

We investigate the individual donor behavior using both classical statistical techniques and a mathematical programming formulation. The study entails classifying individual donors based on their donation levels, a response variable. We use individuals’ income levels, savings, and age as predictor variables. For this study, we use the characteristics of a real dataset to simulate multiple datasets of donors and their characteristics. The results of a simulation experiment show that the weighted linear programming model consistently outperforms standard statistical approaches in attaining lower APparent Error Rates (APERs) for 100 replications in each of the three correlation cases.

The purpose of the study was to classify donors who make large donations and those who make small donations to athletics programmes. In particular, the study investigated the degree to which involvement with the athletics programme, income and donor type discriminate individuals who make large donations from those who make small donations in an effort to predict donation level of prospect donors. The hypothesis that the three variables (involvement with the athletics programme, income and donor type) would classify athletics donors of small donations from athletics donors of larger donations was confirmed. The findings of the study provide theoretical and practical implications in predicting donation size, determining donor cultivation strategies and increasing fundraising effectiveness.

This research is directed toward predicting constituent behaviors of university giving from its alumni. A regression modeling analysis of the alumni giving of a major state university is developed using best subsets regression. Based on an extension of this modeling effort a clustering of alumni giving patterns will be developed.

It has long been understood that many higher education institutions have failed to create a level playing field in the realms of both access and achievement for marginalized communities. These failures are particularly evident when examining the disproportionately low numbers of African American men in STEM fields. While a great deal of scholarship, speculation, and policy recommendations have been afforded to this topic, very few have asked the question of whose job it is to fund initiatives to support African American men in STEM? In this chapter, the authors revisit W. E. B. Du Bois' Talented Tenth framework to understand and make a case for the role of philanthropy in supporting diversity in STEM initiatives for African American men and how philanthropic investments from successful African Americans and businesses can create the economic structure necessary to foster interest in STEM fields from African American men. Moreover, the authors believe that an increase in Black philanthropic behavior will be instrumental in making the aspirations of program implementation and policy change a reality in higher education.

The purpose of this paper is to explore the comprehensive, ongoing role of communication in an enterprise crowdfunding context, which has been largely overlooked.

A large public higher education institution in the Southeastern USA was chosen as the case study unit to illuminate an enterprise-wide crowdfunding program using a proprietary, in-house platform, compared to commercial sites like Kickstarter that do not let organizational leaders strategically plan and manage the platform and its communication functions. Such autonomy provides a richer landscape for studying organizational members’ communication and communication management related to an enterprise crowdfunding program.

The case study identified communication-related challenges to the fundraising program’s success such as limited project leader and funding recipients’ commitment to communicate with their social networks about the projects. Internal communication and conflicting expectations, largely ignored in current crowdfunding research, were seen as critical to program effectiveness.

This study adds scholarly and practical depth to knowledge of enterprise crowdfunding, a relatively new phenomenon in nonprofit and higher education fundraising. While not generalizable to all settings, findings can offer transferable guidance for organizations seeking to engage internal stakeholders related to new and innovative fundraising programs that require their active buy-in and participation.

The alumni event everyone needs to be at. “Am I Invited?” will focus on the initial implementation of social media as it pertains to alumni relations, along with the relevance it plays within the advancement world. Social media strategies are a creative and powerful way to connect, educate, and energize those interested in the university. This technology and change in interpersonal behavior allows us the capabilities to create a complex, tightly woven, and diverse university community – a hotbed for innovative ideas, energetic conversation and practical networking.

As the world connects in new ways, so does our student body, so do our graduates and therefore, so do our alumni. We must be able to be part of the conversations because they are happening whether we know about them or not. We need to want to be where our constituencies are getting their information if we want to be productive when trying to reach out to them. The internet has taken over newspapers as a source for world news, especially with the younger generations, and it is quickly approaching the impact of the television. “Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online; an identical percentage cites television” states the Pew Research Center. The study was done with 1,489 adults over the age of 18 in December 2008.

Why a university engages with SNS is an important question. The justification of investment must be met, and a comprehensive plan for implementation of social media initiatives must be created. Delving deeper into the societal norms and beliefs that need to be institutionalized before one can be truly successful in implementing a strategic investment of time, money, and brainpower. Then looking at key examples on how others were able to be successful at using SNS for alumni relations will prove to be helpful in weaving a practical web of social media initiatives that are effective at creating a virtual community ready to share thoughts, questions and resources. The impact of the experimental uses of SNS within the context of a diverse alumni community – which connects seamlessly to emerging campus-wide initiatives, is a complex and exciting realm to participate in. Challenging one to think out-of-the-box when it comes to finding an answer that suits their specific institutional goals will hopefully inspire a creative, fun, innovative, and interactive flow of ideas, along with the courage to try new things. Be bold. Be brave. Be here. Yes, you are definitely invited!

This study examined donor development processes in a faithbased, 501(c)(3) publicly-supported, tax-exempt organizational setting. The conceptual framework is relationship marketing theory as informed from a systems theory alignment perspective. Organization-public relationship (OPR) dynamically predicts donor willingness to contribute unrestricted funds. It is proffered that the discrepancy variable, “values-fit incongruence,” significantly affects this dynamic. This contention is explored by asking the following two questions: (a) does donor-organization values-fit incongruence significantly negatively predict donor willingness to contribute unrestricted funds, and b) is the OPR construct strengthened with the patent inclusion of values-fit incongruence as an interactive moderator variable. Results suggest values-fit incongruence significantly negatively predicts donor willingness to contribute unrestricted funds. The results also suggest the OPR model is not strengthened by patently including the values-fit incongruence variable, as it may already be latently accounted for.