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The European Alpine region is an important tourism destination that at the same time faces environmental challenges. In aiming for a sustainable development of Alpine tourism, tourism boards and municipalities of 22 villages cooperate in the Alpine Pearls (AP) association. The main goal of the AP association is to develop an integrated, continuous passage for sustainable tourism mobility, which improves the possibilities for environmentally friendly travel to, between, and in the Alpine Pearls villages. This paper aims to focus on whether and how this “passage” enables tourists to travel smoothly, problem‐free and environmentally friendly to and in the Alpine region.

To analyse the Alpine Pearls holiday, the authors use a theoretical framework based on the social practices approach (SPA), which offers a contextual approach to consumption behaviour. The dynamics between travellers and providers of sustainable tourism and travel services along the passage of the Alpine Pearls holiday are the main interest. Data have been gathered through participant observation and interviews with informants.

The research points, among other things, to the fact that the creation of a passage for environmental‐friendly Alpine holidays is complicated by the nationally organised railway infrastructures and the sectorially organised tourism industry.

Evaluating sustainable tourism mobility passages on the level of holiday practices is a new contextual approach that can be of value to both tourism scholars and the tourism industry.

“Wide area cooperation” may be the ultimate challenge within transnational cooperation processes. Although the Alps share a remarkable history of mutual collaboration, they are facing the challenge of a new sustainable-coordination paradigm. The Alpine territories are at a turning point. They are striving for a new governance arrangement and trying to avoid both the Scylla of top-town dirigisme and the Charybdis of poor local governments. This paper aims to address the recent literature on the EU Strategy for the Alpine Region (EUSALP) macro-regional strategy; provide some insights into the role that EUSALP could play as ultimate coordinator of the numerous networks operating in the Alpine space; and discuss a workable division of labour among the different actors that can ensure a renewed focus on sustainable development.

The review addresses two main strands of literature related to “wide area cooperation” and “multi-level governance” to synthesise the debate on the most appropriate governance structure for the Alps. The paper examines, dating back to 2000, the recent history of bottom-up projects related to sustainable tourism in the western arc of the Alps. The study uses a subset of best practices to evaluate the emerging governance frame.

The main outcomes of this study are a framework for a theoretical debate on the most appropriate governance structure for the Alps, guidance for policymakers on a division of labour among different stakeholders that can promote sustainable tourism in the Alps and a set of suggestions for practitioners. Further, the study acknowledges “sustainable tourism” as a highly relevant field to the emergence of bottom-up arrangements aimed at developing workable governance agreements.

The paper provides a state-of-the-art framework for “wide area cooperation” in the Alps and serves as a basis for discussion between academics and practitioners. As EUSALP is still in its infancy, its success will depend on the pro-active involvement of national stakeholders. In the case of Italy, this is all but granted because of the current unstable political situation.

This paper provides a rigorous framework for addressing top-down strategies and bottom-up planning in the Alpine space. The study also makes a practical contribution by addressing some topics of interest to policymakers.

Developing sustainable mobility can add value to the travel and tourism experience in alpine areas and can become a challenge for destinations in terms of interests, goals, skills and values involving both public and private subjects. Mobility as a Service (MaaS) is a new model for delivering sustainable transport services that in recent experiences seem to be an alternative to the use of owned cars by allowing the personalized use of a bundle of public and private transport means. This paper aims to identify the positive aspects in the two main Alpine regions affected by tourism demand coming mainly from Lombardy by implementing a mobility model inspired by Maas in the Lombardy capital.

The tourism demand of the Autonomous Province of Trento and the Aosta Valley Region is thus analyzed using descriptive statistics on tourist flows and mobility characteristics.

Technology and propensity to change are the determining factors to move from traditional to innovative mobility systems.

This work, by considering the recent studies on MaaS models, limited to sustainable urban mobility models, extends the MaaS approach to the key concepts of “sustainable mobility” and “sustainable tourism” by analyzing the tourist flow, which from Lombardy invest the main alpine regions.

Alpine destinations have a large number of decentralized actors who behave autonomously, but they jointly contribute to the tourism product of the destination. Guests expect quality standards comparable to those they experience in large businesses. Leadership is needed that goes beyond pure management tasks. The analysis of “Showcase Stubai” reveals how leadership for an alpine destination in Austria initiated a successful development of summer tourism by means of courageous goals, simple processes, and regionally adapted measures. The destination of Stubai is increasingly becoming a model for the hiking theme in the alpine region. Impressive numbers, data, and facts have confirmed the achievement of this development throughout the last five years.

The paper is concerned with the tourism industry's increased demand for better educated and/or trained manpower and the general requirements of higher levels of know‐how on account of secular changes in the demand for higher quality tourism products, technological changes and a more competitive global environment. After discussing the general patterns of skill and know‐how acquisition in tourism in the context of today's labour markets and tourism schooling/training systems the paper speculates on possible causes for know‐how deficits assumed to be particularly prevalent in alpine tourism (section II and III). Following this section IV reports on qualification and know‐how deficits on the basis of a self‐assessment survey carried out among 144 tourism enterprises comprising the typical tourism value chain of alpine tourism. Conclusions are drawn up in V.

The aim of this paper is to profile the World Hospitality and Tourism Themes (WHATT) theme issue “Tourism sustainability in the Alpine region: What are the major trends and challenges?” with reference to the experience of the theme editors and writing team.

This paper uses structured questions to enable the theme editors to reflect on the rationale for the theme issue question, the starting-point, the selection of the writing team and material and the editorial process.

It draws on a multidisciplinary approach to identify some key components of sustainable tourism for the French and Italian Alps. It reflects on research and stakeholder interaction that helped to shape the current and future thinking about how Alpine mountain resorts can enhance sustainability in relation to the destination offer, accommodation, transport and mobility and institutional, legal and socio-economic aspects.

The theme issue outcomes provide lines of enquiry for others to explore, and they reinforce the value of WHATT’s approach to collaborative working and writing.

The work reported in this theme issue provides research-based evidence of the need for rapid adaptation to sustainable tourism development for resorts in the French and Italian Alps. Traditionally designed to facilitate skiing and snow sports, the impact of climate change is forcing a rethink to safeguard Alpine tourism – a vital economic activity to these and most mountain tourism destinations.

With an increase in hot days, tropical nights, and heat waves, assumedly more residents of large cities will seek rest and recreation in higher-altitude tourism destinations during the summer. This phenomenon is referred to as the revival of ‘Sommerfrische’ (summer freshness or summer retreat). This chapter examines the impact of climate change on summer tourism in the Alps by urban residents. It scrutinizes the historical perception of the term Sommerfrische, as well as the understanding and perception of this term today, based on an extensive literature review and two focus-group discussions. The findings form the basis for specifying the attributes that can be used to describe a modern form of Sommerfrische. The results indicate that today’s understanding of what Sommerfrische could be and the attributes of Sommerfrische travel are very different from the historical phenomenon. Nowadays, summer excursions and short trips to destinations close to cities are considered to be Sommerfrische as long as they have escape from the heat as a common motive. The results demonstrate the broad interest of urban residents in Sommerfrische and also suggest avenues for further research on the adaptative behavior of town-dwellers in hot summers with respect to the extent of their actual and potential future travel behavior.

Like most traditional forms of tourism also alpine tourism has lost its strategic success positions due to the ongoing globalisation of the tourism sector. The traditional structures in tourism marketing — based on political and institutional boundaries — have to make place to a more market oriented structure. The association of swiss tourism managers decided to follow a destination management approach that will lead to corresponding tourism structures. A proposition for such structeres has been presented last year.

Post‐war tourism in the Swiss Alps developed in four distinct phases. The pioneering phase (1955 – 65) was led by small family businesses of an old‐fashioned patriarchal stamp: guided by ideals, ready to take risks, possessed of few qualifications. The next phase (1965 – 79) was a period of quantitative growth which saw tourism become an important sector of the national economy, and also prepared the way for mass tourism and the accompanying infrastructure and superstructure that appeared in the new alpine destinations. The so‐called consolidation phase (1980 – 89) brought the first ever downturn in the tourism growth curves.

The paper presents important measurement approaches in the field of costumer satisfaction with services and applies those empirically for service bundles at the level of the tourism destination. After working out the most prominent characteristics of existing satisfaction concepts according to the American and the Scandinavian school of thought, the latter will be critically evaluated for its potential practical use in measuring guest satisfaction. Based on this preparatory work, the Importance‐Performance Analysis, the Implicit Importance Analysis and the Penalty‐Reward‐Contrast Analysis are implemented and show that differing satisfaction models will lead to varying results and hence, ambiguous implications for destination management. However, due to its model parsimony and methodical stringency the Penalty‐Reward‐Contrast Analysis will be retained as the most valuable instrument for measuring tourist satisfaction. The paper concludes with implications for the management of destinations and a brief outlook for further research.