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Open Access
Article
Publication date: 29 April 2020

Almir Pestek and Maida Sarvan

The purpose of this paper is to provide an insight as to how recent trends in virtual reality (VR) have changed the way tourism and hospitality industry communicates their…

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Abstract

Purpose

The purpose of this paper is to provide an insight as to how recent trends in virtual reality (VR) have changed the way tourism and hospitality industry communicates their offerings and meets the tourists’ needs.

Design/methodology/approach

The approach is based on systematic literature review, where the relations between focal concepts are given to analyze potential future developments concerning VR.

Findings

The paper identifies and analyzes how VR technology affected tourism and hospitality industry through three main touch points – future tourism planning and management, technology-based marketing of tourism destinations and VR potential in changing consumer requirements. These concepts were analyzed to identify changing forces and suggest potential paradigm shifts that tourism and hospitality suppliers and marketers need to consider. These included realistic virtual travel replacements, the importance of interactive experiences and innovation in future tourism systems.

Originality/value

While there has been increasingly larger number of discussions on how tourists and tourism and hospitality industry have been using information and communication technology recently, there is little evidence of scholars and practitioners applying such methods. This paper used systematic literature review to illustrate means in which VR could be ingrained into tourism and hospitality services to meet the needs of tourists. It suggests that VR can and probably will fundamentally change the way in which tourists’ experiences and requirements are managed entirely.

Details

Journal of Tourism Futures, vol. 7 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Content available
Book part
Publication date: 16 September 2022

Abstract

Details

Counterfeiting and Fraud in Supply Chains
Type: Book
ISBN: 978-1-80117-574-6

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Book part
Publication date: 13 October 2017

Abstract

Details

Green Economy in the Western Balkans
Type: Book
ISBN: 978-1-78714-499-6

Content available
Book part
Publication date: 13 October 2017

Abstract

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Green Economy in the Western Balkans
Type: Book
ISBN: 978-1-78714-499-6

Content available
Book part
Publication date: 26 August 2020

Abstract

Details

Gastronomy for Tourism Development
Type: Book
ISBN: 978-1-78973-755-4

Content available
Book part
Publication date: 13 October 2017

Abstract

Details

Green Economy in the Western Balkans
Type: Book
ISBN: 978-1-78714-499-6

Content available
Book part
Publication date: 16 September 2022

Abstract

Details

Counterfeiting and Fraud in Supply Chains
Type: Book
ISBN: 978-1-80117-574-6

Content available
Book part
Publication date: 13 October 2017

Abstract

Details

Green Economy in the Western Balkans
Type: Book
ISBN: 978-1-78714-499-6

Content available
Book part
Publication date: 21 October 2013

Abstract

Details

Challenges for the Trade of Central and Southeast Europe
Type: Book
ISBN: 978-1-78190-833-4

Content available
Article
Publication date: 28 October 2014

Sanda Renko

253

Abstract

Details

British Food Journal, vol. 116 no. 11
Type: Research Article
ISSN: 0007-070X

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1 – 10 of 11