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Article
Publication date: 11 September 2017

Allison Wiles and Alleah Crawford

The purpose of this study was utilize the experience economy to assess the value of the network hospitality experience for the guest and to develop a better understanding of…

2900

Abstract

Purpose

The purpose of this study was utilize the experience economy to assess the value of the network hospitality experience for the guest and to develop a better understanding of network hospitality as a unique alternative to traditional lodging.

Design/methodology/approach

This study used a mixed-methods approach, relying on content analysis and interpretive phenomenological analysis to answer the research questions. Guest reviews of hosts for a lodging-specific network hospitality website were used as the data source for this study.

Findings

The educational dimension of the experience economy was most represented during network hospitality experiences. Additionally, the factors that create value for network hospitality users include verbal communication, a sense of feeling at home, engagement in entertainment, food and beverage and the functional experience while the spirit of network hospitality, reciprocity and desire for continuation through future intention can have a great impact on the travel and tourism industry.

Originality/value

This research adds value to the current literature by providing a better understanding of the experience economy at work in network hospitality, primarily education and esthetics. Additionally a better understanding of what factors of the network hospitality experience create value for guests is developed. This work focuses on a fast-growing substitute for traditional lodging and therefore needs to be better understood.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 9
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 February 2016

Carol S. Kline, Leah Elizabeth Joyner, Jon F Kirchoff, Alleah Crawford, Stephanie Jilcott Pitts, Elizabeth Wall-Bassett, Christine Gurganus and Rebecca Dunning

The purpose of this paper is twofold: first, to formulate an exhaustive list of the issues, gaps, and barriers at each level of the agri-food value chain in North Carolina (NC)…

Abstract

Purpose

The purpose of this paper is twofold: first, to formulate an exhaustive list of the issues, gaps, and barriers at each level of the agri-food value chain in North Carolina (NC), and second, to identify the issues of greatest importance to its members.

Design/methodology/approach

This research employed the Delphi technique in two stages of input. The first round of input was designed to create a comprehensive list of issues for each of nine “stages” of the agri-food value chain. In round two, the issues were prioritized.

Findings

The top ten responses of each stage were aggregated into themes that represent the most critical issues identified by respondents: connectedness within the value chain, access to markets and marketing, affordability/availability of food and food distribution, farm profitability, societal awareness, and education about healthy, local food, and supporting institutions.

Originality/value

The findings could be used by practitioners to inspire innovation in food-related products, programs, processes, organization, and marketing. The findings can help farmers, institutions, food distributors, policy makers, and other members of the agri-food value chain to make decisions about food distribution and access in NC and in other states facing similar issues and circumstances. The findings of this research also have further reaching implications, such as the connectivity of members along the agri-food value chain, the impact of a strong agri-food value chain on agritourism and the potential value of state marketing initiatives.

Details

British Food Journal, vol. 118 no. 2
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 1 February 2013

Alleah Crawford

The purpose of this research was to begin to answer the question “Can a person as an employee, an individual or a leader be pre‐disposed to deliver service?”.

8388

Abstract

Purpose

The purpose of this research was to begin to answer the question “Can a person as an employee, an individual or a leader be pre‐disposed to deliver service?”.

Design/methodology/approach

To answer this question the research began exploring service from the provider's perspective to better understand how it is understood and how the need to serve is developed. This study used an interpretive phenomenological approach and collected data through semi‐structured interviews. Purposeful sampling produced hospitality management operators as participants. The focus of the interviews was their understanding of service, and how one develops a need to serve others. An editing style of data analysis was conducted.

Findings

Findings included an understanding of how hospitality operators view service, including necessary external and internal attributes. Additionally, a basic understanding of how the need to serve develops in service providers was garnered from the data collected.

Practical implications

Specific implications for service practitioners included training and selection. Selection based on these findings likely produces employees that are a better fit for service provision, resulting in more satisfied employees and guests. Training employees in these key areas is also likely to produce employees that deliver service effectively and are contributing members to the organization.

Originality/value

This research is valuable to service practitioners as it identifies key attributes necessary of service providers that can aid in selection and training. Additionally, this research provides value to other researchers as it notes a spectrum approach to understanding how the need to serve develops.

Details

International Journal of Contemporary Hospitality Management, vol. 25 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Content available
Article
Publication date: 1 February 2013

Fevzi Okumus

185

Abstract

Details

International Journal of Contemporary Hospitality Management, vol. 25 no. 1
Type: Research Article
ISSN: 0959-6119

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