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Article
Publication date: 2 March 2015

Anoma Ariyawardana, Ramu Govindasamy and Allan Lisle

Red lentils are one of the widely consumed food items in South Asia and this has created an enormous market opportunity for all players in the chain. Therefore, the…

Abstract

Purpose

Red lentils are one of the widely consumed food items in South Asia and this has created an enormous market opportunity for all players in the chain. Therefore, the purpose of this paper is to examine the most valued attributes of red lentils and to assess how consumer preferences vary across store type and by socio-demographic factors. Thereby, it was aimed to identify value chain interventions that are required to meet the consumer demand.

Design/methodology/approach

Sri Lanka was selected as the study location because of its significance as an importer. Through an intercept survey of 300 consumers in three store types, consumption pattern and preference for four attributes of red lentils, namely, size, colour, visual quality and price were collected. Data were also collected from retail and wholesale stores and from a processor. Conjoint analysis was used to analyse the consumer data.

Findings

A majority of the respondents consumed red lentils on a daily basis. Consumer preference rankings showed that consumers place a significantly greater level of importance on visual quality than other attributes. Trade-off patterns were different across store types and by socio-demographic factors. Grocery shoppers were willing to trade-off packaging to price while the reverse was true for supermarket shoppers. Retail and wholesale purchases were driven by quality.

Research limitations/implications

Findings highlight that chain effectiveness could be enhanced by offering bigger sized lentils while assuring quality.

Originality/value

This research uses a consumer driven assessment in identifying required value chain interventions.

Details

British Food Journal, vol. 117 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

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Book part
Publication date: 27 June 2015

Abstract

Details

Research in Organizational Change and Development
Type: Book
ISBN: 978-1-78560-018-0

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Book part
Publication date: 21 July 2017

Abstract

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Advances in Global Leadership
Type: Book
ISBN: 978-1-78714-698-3

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Book part
Publication date: 25 July 2012

Abstract

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Research in Organizational Change and Development
Type: Book
ISBN: 978-1-78052-807-6

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Book part
Publication date: 1 July 2013

Abstract

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Research in Organizational Change and Development
Type: Book
ISBN: 978-1-78190-891-4

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Article
Publication date: 1 December 1915

The following admirable letter from MR. G. BOOTH‐HEMING, the Ex‐Mayor of the City of Westminster, has been published by the Daily Telegraph. The eminently sane views and…

Abstract

The following admirable letter from MR. G. BOOTH‐HEMING, the Ex‐Mayor of the City of Westminster, has been published by the Daily Telegraph. The eminently sane views and the timely warnings it contains should give pause to the foolish advocates of false “economy” and the hysterical preachers of indiscriminate “retrenchment”:—

Details

British Food Journal, vol. 17 no. 12
Type: Research Article
ISSN: 0007-070X

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Book part
Publication date: 10 August 2018

Abstract

Details

Research in Organizational Change and Development
Type: Book
ISBN: 978-1-78756-351-3

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Article
Publication date: 1 March 1916

Sane and civilised people, capable of thinking clearly, now recognise that if the peace of the world is to be secured, and that if another and even greater cataclysm is to…

Abstract

Sane and civilised people, capable of thinking clearly, now recognise that if the peace of the world is to be secured, and that if another and even greater cataclysm is to be prevented, the Huns and their accomplices must be crushed, and crushed so completely that their recovery of the power to do evil shall be rendered utterly impossible. The persons who are “Pro‐German” for reasons at present best known to themselves, and the peace‐at‐any‐price cranks, may be left out of consideration except in so far as the advisability of placing the former under lock and key and the latter in lunatic asylums demands attention. A premature and inconclusive peace which would make it possible for our abominable enemies to rise again and threaten civilised mankind is unthinkable, and the Allied Powers must of necessity carry on the war until the Thugs of Europe have bitten the dust and have been compelled to sue for peace without terms or conditions. When the “Central Powers” have been forced to their knees, and the Allied armies of occupation have made them taste the bitterness and humiliation of invasion, the surviving criminals will be placed at the bar to receive the sentence of their judges, while the populations who have approved and applauded their hideous acts must also have adequate punishment meted out to them. What form is that punishment to take? The long and ghastly account has got to be read out and settled—so far as it can be settled in this world. What is to be the settlement?

Details

British Food Journal, vol. 18 no. 3
Type: Research Article
ISSN: 0007-070X

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Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-727-8

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Article
Publication date: 1 November 1938

THE regular search for the good book for the child will continue so long as there are children's libraries. A recent report on an enquiry has reached us from Bethnal Green…

Abstract

THE regular search for the good book for the child will continue so long as there are children's libraries. A recent report on an enquiry has reached us from Bethnal Green and follows the familiar lines of getting the children to vote on what they like; with the result that the “William” books, which should be making all concerned in their production a fortune, head the list, and the simple “small”‐child books, the Milly‐Molly, Mandy series, come next. The field surveyed was small, for “William” polled only 34 votes; only 800 of the 6,000 children registered as borrowers participated. It is questionable if such enquiries, however much they interest us as librarians, can effectively help to improve child reading, unless some method of finding and providing high literature in the type the youngsters prefer can be devised. Mr. George F. Vale prefaces his brief list of books chosen with a really interesting discussion on the subject, but a quotation from it indicates part of the problem. He writes, speaking of Tom Sawyer, Alice and The Wafer Babies, “What elements go to make a permanent children's book is one of the mysteries of literature, but evidently these books possess some quality which overrides all the chances and changes of time. It is not merely the appeal of a good story; there are many better stories than The Water Babies. The secret seems to be some mysterious rapport between the author's mind and that of the readers, an ability to see and to think upon the level of the child mind.” All this is true, but it is more than that, we think; it is the power of recording what is, has been or may be, within the child's own range of experience; that is, it is true in that it realises the conditions of the world of childhood. It is curious, and possibly significant, that a book for children in these enquiries means a story. An enquiry is overdue into the type and quality of non‐fiction read by them, the sort of child who reads and in what circumstances: Real information here might reveal gaps and surpluses in book provision that are not now widely recognized!

Details

New Library World, vol. 41 no. 5
Type: Research Article
ISSN: 0307-4803

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