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Article
Publication date: 20 November 2017

Prashant Shukla, H. James Wilson, Allan Alter and David Lavieri

The authors explore the potential of machine learning, computers employ that an algorithm to sort data, make decisions and then continuously assess and improve their…

Abstract

Purpose

The authors explore the potential of machine learning, computers employ that an algorithm to sort data, make decisions and then continuously assess and improve their functionality. They suggest that it be used to power a radical redesign of company processes that they call machine reengineering.

Design/methodology/approach

The authors interpret a survey of more than a thousand corporate public agency IT professionals on their use of artificial intelligence and machine learning.

Findings

Companies that embrace machine learning find that it adds value to the work product of their employees and provides companies with new capabilities.

Practical implications

Working together with an intelligent machine, workers become custodians of powerfully smart tools, tools that personalize work to maximize their most productive ways of working.

Originality/value

A guide to establishing a culture that empowers employees to thrive alongside intelligent machines.

Details

Strategy & Leadership, vol. 45 no. 6
Type: Research Article
ISSN: 1087-8572

Keywords

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Abstract

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Strategy & Leadership, vol. 38 no. 6
Type: Research Article
ISSN: 1087-8572

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Abstract

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Documents from the History of Economic Thought
Type: Book
ISBN: 978-0-7623-1423-2

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Article
Publication date: 12 August 2019

Md Washim Raja, Sandip Anand and David Allan

Studying the role of advertising music (ad music) in a retail context can be an emergence of new marketing practices. The purpose of this paper is to identify the…

Abstract

Purpose

Studying the role of advertising music (ad music) in a retail context can be an emergence of new marketing practices. The purpose of this paper is to identify the potential usage and utility of ad music as an atmospheric stimulus in contrast to music (retail music) as an atmospheric stimulus. This paper also aims to provide a model, which depicts how ad music could be an alternative to retail music in retail settings with regard to consumers’ attitudinal influence and its optimistic correlation with related marketing outcomes.

Design/methodology/approach

The paper reviewed the literature related to the role of retail music as an atmospheric stimulus and studies related to the role of music in the ad.

Findings

Advertising music as an atmospheric stimulus is more likely to influence consumers’ attitude towards advertising music, towards advertising and towards the advertised brand. Contrary to retail music, advertising music as an atmospheric stimulus may help a consumer for ad recall, ad message/brand information recall, brand recall, brand identification and brand recognition. Consequently, advertising music may always have an advantage over retail music with regard to purchase intent, brand choice and financial return.

Practical implications

This work may encourage the advertisers for the proper usage of ad music as an atmospheric stimulus that may holistically magnify the saliency of advertising theoretically and practically.

Originality/value

This study is a novel attempt to conceptualise the potential scope of utilisation of ad music in the retail context.

Details

International Journal of Retail & Distribution Management, vol. 47 no. 8
Type: Research Article
ISSN: 0959-0552

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Article
Publication date: 1 March 1993

Allan Metz

On 1 April 1978, the Israeli peace movement burst into world consciousness when an estimated 25,000 Israelis demonstrated in Tel Aviv to urge the administration of Prime…

Abstract

On 1 April 1978, the Israeli peace movement burst into world consciousness when an estimated 25,000 Israelis demonstrated in Tel Aviv to urge the administration of Prime Minister Menachem Begin to continue peace negotiations with Egypt. A grassroots group called Peace Now is credited with organizing and leading that demonstration. Today, the “peace camp” refers to left‐wing political parties and organizations that hold dovish positions on the Arab‐Israeli conflict and the Palestinian issue. While some figures in the Labor Party view themselves as the peace movement's natural leader, political parties further to the left like the Citizens Rights Movement (CRM) and Mapam are more dovish. In the last 10 years, many grassroots peace organizations have, like Peace Now, formed outside the political party system, with the goal of influencing public opinion and eventually having an impact on policy makers. Peace Now is still the largest, most visible and influential of those organizations.

Details

Reference Services Review, vol. 21 no. 3
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 20 January 2012

Geoffrey P. Lantos and Lincoln G. Craton

The purpose of this paper is to provide a model of consumer response to music in broadcast commercials outlining four variables (listening situation, musical stimulus…

Abstract

Purpose

The purpose of this paper is to provide a model of consumer response to music in broadcast commercials outlining four variables (listening situation, musical stimulus, listener characteristics, and advertising processing strategy) that affect a consumer's attitude toward the advertising music (Aam).

Design/methodology/approach

The paper takes the form of an integrative review of the relevant literatures from the psychology of music, marketing, and advertising.

Findings

Aam can be positively but also negatively influenced by many factors. Only some of these variables are employed in any typical study on consumer response to music, which may account for some conflicting findings.

Practical implications

The paper discusses factors for effectively using commercial music to affect Aam, with special focus on advertising processing strategy. Advertisers are urged to exercise extreme caution in using music and to always pretest its use considering factors identified in this paper. The paper suggests ways in which the model can guide future research.

Originality/value

The paper integrates diverse literatures and outlines the major variables comprising our model of consumer response to advertising music. Advertisers can use these variables as a checklist for factors to consider in selecting ad music.

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Article
Publication date: 13 September 2011

Lincoln G. Craton and Geoffrey P. Lantos

The purpose of this paper is to identify the causes and implications of potential negative consumer response to music in broadcast commercials. It aims to accomplish this…

Abstract

Purpose

The purpose of this paper is to identify the causes and implications of potential negative consumer response to music in broadcast commercials. It aims to accomplish this by introducing a new consumer response variable, attitude toward the advertising music (Aam) and relating Aam's components to advertising goals. It also aims to propose that Aam is a significant component of attitude toward the ad (Aad).

Design/methodology/approach

The paper takes the form of an integrative review of the relevant literatures in the psychology of music, consumer marketing, and advertising to formulate Aam.

Findings

Favorable Aam is a necessary but insufficient condition for favorable Aad in ads employing music. Furthermore, a negative Aam might cause a negative Aad. Given the numerous possible negative responses to music in a TV or radio commercial, achieving a favorable Aam among most target audience members is very challenging, especially when music‐message fit is lacking.

Practical implications

The paper offers cautionary advice for advertisers using music and directions for future research.

Originality/value

The paper provides a novel integration of literatures in psychology and marketing/advertising. Whereas most scholars and practitioners assume that music adds value to commercials, the authors demonstrate key ways in which music can cause adverse listener reactions.

Details

Journal of Consumer Marketing, vol. 28 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 1 September 2000

Jonathan C. Morris

Looks at the 2000 Employment Research Unit Annual Conference held at the University of Cardiff in Wales on 6/7 September 2000. Spotlights the 76 or so presentations within…

Abstract

Looks at the 2000 Employment Research Unit Annual Conference held at the University of Cardiff in Wales on 6/7 September 2000. Spotlights the 76 or so presentations within and shows that these are in many, differing, areas across management research from: retail finance; precarious jobs and decisions; methodological lessons from feminism; call centre experience and disability discrimination. These and all points east and west are covered and laid out in a simple, abstract style, including, where applicable, references, endnotes and bibliography in an easy‐to‐follow manner. Summarizes each paper and also gives conclusions where needed, in a comfortable modern format.

Details

Management Research News, vol. 23 no. 9/10/11
Type: Research Article
ISSN: 0140-9174

Keywords

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Article
Publication date: 1 April 1991

Allan Metz

This is a selective annotated bibliography of the literature on Christopher Columbus from 1970 to 1989. The subject is particularly relevant considering the approach of…

Abstract

This is a selective annotated bibliography of the literature on Christopher Columbus from 1970 to 1989. The subject is particularly relevant considering the approach of the Quincentenary of the “discovery” of America in 1992. For that same reason, there has been an outpouring of literature on the subject since 1990, a significant subset of which contributes to are interpretation of Columbus the man, his voyages, and their impact on the new world. It is hoped that this more recent literature will be part of a subsequent annotated bibliography.

Details

Reference Services Review, vol. 19 no. 4
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 January 1978

The Equal Pay Act 1970 (which came into operation on 29 December 1975) provides for an “equality clause” to be written into all contracts of employment. S.1(2) (a) of the…

Abstract

The Equal Pay Act 1970 (which came into operation on 29 December 1975) provides for an “equality clause” to be written into all contracts of employment. S.1(2) (a) of the 1970 Act (which has been amended by the Sex Discrimination Act 1975) provides:

Details

Managerial Law, vol. 21 no. 1
Type: Research Article
ISSN: 0309-0558

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