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It is salient to be acquainted with the key elements that determine educational tourists’ decision in selecting an overseas destination while considering the rise of international competition amidst nations concerning international students. There has been a growth in the number of nations committed to attracting educational tourists. This issue is evident in countries involved in higher education (HE), such as Northern Cyprus, identified as an edu-tourism destination. Northern Cyprus can attract a whopping number of tourists, and the higher population is most likely to be made up of international students regardless of its interdiction on direct flights and political pressure. This chapter centres on analysing educational tourists’ motivators in selecting a tourism education destination abroad and on revealing effective recruitment and promotion plans towards attracting them. The chapter includes the descriptions and discussions of educational tourism, the HE industry over the years, globalisation and internationalisation of educational tourism, factors influencing educational tourists’ decision-making process and key elements influencing educational tourists’ decisions in HE institutions. At the end of the chapter, a case study is presented that reports the findings of interviews with educational tourists, overseas recruitment agents and Eastern Mediterranean University staff responsible for promoting the institution. The results identified eight factors affecting educational tourists’ decisions on study destination. Those factors comprise cost, ease of access, location, social factors, quality of education, instruction language, cultural environment and communication quality. The sub-factors of the main eight factors are scholarships, destination’s scenery, safety, friends’ and relatives’ influence and cultural differences. This chapter brings a significant knowledge about the motives that affect educational tourists in selecting at a particular HE destination. Based on the study’s findings, educational institutions may consider various recommendations to redesign their strategies towards attracting educational tourists more effectively. Generally, this study promotes an apprehension about the diverse elements that affect educational tourists’ selection of a destination study. An in-depth understanding of these factors will help education institutions’ decision-makers better develop plans of action to provide desired services to educational tourists, attract and keep them in return.

This chapter introduces the specifics of spirituality-centric management practices in service and operation focused industries. Strategic management practices are often challenged by the human factor of businesses. Consequently, businesses often waver with the fulfillment of their strategic goals and face harmful repercussions. Subsequently, strategic leadership plays a crucial role in the advancement of incorporating spirituality in the workplace and cultivating a perception of the spiritual domain at the individual, team, and organizational levels. To succeed, organizations need to overcome the challenges pertaining their members' retainment and wellness. This is because members often act on their emotional, moral, and ethical concerns that are pillared by their spirituality-centric views on colleagues and management. As the overarching term, workplace spirituality has been linked with organizational learning, togetherness, sense of nurturement, and interpersonal fulfillment with tasks and often coincidences with managerial application of strategic approaches. For the synthesis of service focused businesses, authors exemplify studies within tourism and hospitality industries.

Purpose: The chapter aims to discuss the importance of economic development tourism in the United Arab Emirates and the role of entrepreneurship in financial growth, as it is an important aspect in the business environment of tourism. Having said that, the UAE has made remarkable progress in sustaining its economic growth and tourism development over the past decades.

Methodology: To review the importance of the economic development tourism in the United Arab Emirates and the role of entrepreneurship in financial growth, the authors have explored journals from the Scopus, Science direct, Google scholar, and EBSCOHost databases. Furthermore, the Latest reports from UNO and UAE are also examined to find the tourism statistics of past years.

Findings: This study explored the contribution of the tourism industry in enhancing the economic development of the country. This chapter highlighted the past and current trends in tourism in the UAE. Entrepreneurship is considered to be one of the major important outcomes of increased tourism in the country. UAE has also focused on every subject linked to tourism. Furthermore, the country has noted entrepreneurship as a driving factor for tourism. Therefore, various steps have been taken to encourage tourism and entrepreneurship, such as developing infrastructure, along with the implementation of tourism and entrepreneurial education.

Limitations: Like other research studies, this study also has some limitations. The latest reports available were of 2017 to 2019; therefore, current year trends are not explored extensively. Also, due to the scarcity of literature on entrepreneurial tourism in the UAE, this study has reviewed limited articles from UAE.

Social Implications: A more “integrative destination-marketing” process should be promoted with a concerted focus on social identity, cultural sustainability, and religiosity. The overall objective would, therefore, be to develop positive perceptions of destinations such as Dubai that are consistent with its Islamic roots, indigenous peoples, and social and cultural bases.

Originality: To the best of the authors’ knowledge, this chapter is one of its own kind. There are no similar studies have been conducted in the context of the UAE. This study has opened the gates for future research in the tourism sector in UAE.