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Article
Publication date: 30 March 2022

Ali Mursid

The rapid development of Muslim travelers traveling to halal destinations stimulated this study to elucidate revisit intention based on the fundamental aspects of Muslim behavior…

Abstract

Purpose

The rapid development of Muslim travelers traveling to halal destinations stimulated this study to elucidate revisit intention based on the fundamental aspects of Muslim behavior, namely, Islamic belief and practice. First, the purpose of this study is to shed light on how Islamic belief affects the Islamic practice of Muslim travelers. Second, it verifies the effects of Islamic practice on halal destination attributes and destination attractiveness. Third, this study also identifies halal destination attributes that affect destination attractiveness, functional value and emotional value. Fourth, it further explores the effects of destination attractiveness on both functional value and emotional value. Finally, this study examines how both functional value and emotional value affect revisit intention.

Design/methodology/approach

The respondents of this study are Muslim travelers who visited one of the four favorite halal destinations in Indonesia from 2019 to 2020. Using purposive sampling methods, this study successfully collected responses from 317 respondents, and then the data were analyzed using structural equation modeling.

Findings

The results of this study demonstrate, first, Islamic belief positively and significantly affects Islamic practice. Second, Islamic practice positively and significantly impacts halal destination attributes and destination attractiveness. Third, halal destination attributes positively and significantly affect destination attractiveness, as well as both functional value and emotional value. Fourth, destination attractiveness positively and significantly impacts both functional value and emotional value. Finally, this study that found only emotional value positively and significantly impacts revisit intention, while functional value does not successfully increase revisit intention.

Originality/value

This study contributes to the crucial aspects of Muslim travelers’ behavior based on the fundamental of Islamic teaching include Islamic belief and practice. Moreover, this framework also contributes to the explain Muslim travelers revisit intention to halal destination using the means-ends theory.

Details

Journal of Islamic Marketing, vol. 14 no. 5
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 7 October 2021

Ali Mursid and Pandji Anoraga

The growing numbers of Muslims visiting halal destinations motivated this study to explore halal destination attributes and revisit intention. This study aims to investigate how…

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Abstract

Purpose

The growing numbers of Muslims visiting halal destinations motivated this study to explore halal destination attributes and revisit intention. This study aims to investigate how halal destination attributes affect destination attractiveness. Hence, it identifies the influence of halal destination attributes on perceived value, including functional and emotional value. It also verifies the effect of destination attractiveness on both functional value and emotional value. Finally, this framework verifies the effect of functional value and emotional value on revisit intention.

Design/methodology/approach

This study collects data from visitors who have visited a halal destination located in three cities of Central Java Province in the past two years (2019–2020) using purposive sampling methods. A total of 314 respondents participated in this study and the data are analyzed by using structural equation modeling.

Findings

The result showed that halal destination attributes positively and significantly impact destination attractiveness. Moreover, halal destination attributes positively and significantly affect both functional and emotional value. Destination attractiveness positively and significantly affects functional value, as well as emotional value. Concerning the effect of functional value and emotional value on revisit intention, only emotional value positively and significantly affects revisit intention while functional value does not.

Originality/value

This study contributes to city tourism by elucidating halal destination attributes based on the means-ends theory. The results of this study reported the importance of halal destination attributes and the role of halal destination attractiveness and emotional value in enhancing Muslim travelers’ revisit intention to halal destination.

Details

International Journal of Tourism Cities, vol. 8 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 20 February 2020

Cedric Hsi-Jui Wu and Ali Mursid

This paper aims to investigate how motivation aspects including expected organizational rewards (EOR) and enjoyment in helping others (EHO) drive umrah travelers’ participation…

Abstract

Purpose

This paper aims to investigate how motivation aspects including expected organizational rewards (EOR) and enjoyment in helping others (EHO) drive umrah travelers’ participation. Furthermore, it verifies the effect of umrah travelers’ participation on loyalty and assesses the perceived value and umrah travelers’ satisfaction emerging in this relationship.

Design/methodology/approach

The survey uses the purposive sampling method. Data analysis uses confirmatory factor analysis and structural equation modeling with a total sample of 438 umrah travelers.

Findings

The results show that EOR and EHO affect umrah travelers’ participation; umrah travelers’ participation has a direct effect on umrah travelers’ loyalty; and all the relationships between umrah travelers’ participation, perceived value, satisfaction and loyalty are significant.

Originality/value

This study contributes to the theory of religious tourism particularly in identifying the motivation aspects as the antecedents of umrah travelers’ participation beyond religiosity. Furthermore, this study provides the theory of umrah travelers’ participation and loyalty and proposes that perceived value and satisfaction emerge in this relationship.

目的

本研究框架调查了动机方面的内容, 包括预期的组织奖励(EOR)和帮助他人的愉悦感(EHO)是如何推动朝圣旅游者的参与的。 此外, 它验证了朝圣旅游者参与对忠诚度的影响, 并评估了这种关系中出现的感知价值, 以及朝圣旅行者的满意度。

设计/方法/途径

调查采用目的抽样方法。 共收集了438位朝圣旅游者的样本, 采用验证性因素分析和结构方程模型进行数据分析。

发现

结果表明, EOR和EHO影响朝圣旅游者的参与; 朝圣旅游者的参与会直接影响朝圣旅游者的忠诚度; 朝圣旅游者的参与、感知的价值、满意度和忠诚度之间的所有关系都很显著。

独创性/值

这项研究为宗教旅游学理论做出了贡献, 特别是在确定动机方面, 是超越宗教信仰来讨论朝圣旅行者参与度的先驱研究。 此外, 这项研究提供了朝圣旅游者的参与和忠诚度的理论, 并提出在这种关系中出现了感知的价值和满意度。

Propósito

Este trabajo investiga cómo los aspectos motivacionales, incluidas las recompensas organizacionales esperadas (EOR) y el placer de ayudar a otros (EHO), impulsan la participación de los viajeros “umrah”. Además, verifica el efecto de la participación de dichos viajeros sobre la lealtad y evalúa el valor percibido y satisfacción, que emerge en esta relación.

Diseño/metodología/enfoque

La encuesta utiliza el método de muestreo intencional. El análisis de los datos, emplea análisis factorial confirmatorio y modelos de ecuaciones estructurales (SEM), sobre una muestra total de 438 viajeros “umrah”.

Resultados

Los resultados arrojan que, EOR y EHO afectan a la participación de los viajeros “umrah”; Que la participación de dichos viajeros tiene un efecto directo en la lealtad de los mismos; y todas las relaciones entre la participación de los viajeros de “umrah”, el valor percibido, la satisfacción y la lealtad son significativas. 

Originalidad/valor

Este estudio contribuye al turismo religioso y sus teorías, particularmente en la identificación de los aspectos de motivación y los antecedentes de la participación de los viajeros “umrah”, más allá de la propia religiosidad. Además, este estudio proporciona a la literature, el análisis sobre la participación y lealtad de los viajeros “umrah”, y propone que el valor percibido y la satisfacción de los mismos, sean elementos a considerer en esta relación.

Article
Publication date: 11 June 2018

Amron, Usman and Ali Mursid

The purpose of this study is to examine the effect of satisfaction (SAT) and trust (TRS) on word of mouth (WOM) and buying decision (BD) for Sharia life insurance in the Muslim…

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Abstract

Purpose

The purpose of this study is to examine the effect of satisfaction (SAT) and trust (TRS) on word of mouth (WOM) and buying decision (BD) for Sharia life insurance in the Muslim society of Indonesia.

Design/methodology/approach

The research design was taken from 386 Muslim customers who held Sharia life insurance policies using the approach of purposive sampling in four cities in Indonesia, namely, Jakarta, Surabaya, Makassar and Medan. The hypothesis testing used structural equation modeling.

Findings

The research results show SAT and TRS have effects on WOM. Moreover, WOM has a significant effect on the BD of the customers of the Sharia life insurance product.

Research limitations/implications

This study focused only BD of customers who bought Sharia life insurance products, so the results cannot be generalized to other types of Sharia insurance. Therefore, future research could consider other Sharia insurance products, such as Sharia general insurance.

Practical implications

In relation to the testing of SAT and TRS on WOM, this study examined the influence of the two variables on WOM and BD. This study can serve as reference for Sharia life insurance companies when formulating promotion strategy.

Originality/value

This study justified the strong association between SAT and TRS for WOM and BD in Sharia life insurance in an integrated way.

Details

Journal of Islamic Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 11 February 2021

Ali Mursid and Cedric Hsi-Jui Wu

This study aims to elucidate customer participation and value co-creation in enhancing customer loyalty in the context of Umrah travelers. First, it identifies the antecedents of…

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Abstract

Purpose

This study aims to elucidate customer participation and value co-creation in enhancing customer loyalty in the context of Umrah travelers. First, it identifies the antecedents of Umrah travelers’ participation including service brand image, service employee performance and willingness to customize. Second, this study explores the impact of Umrah travelers’ participation in Umrah travelers’ loyalty. Finally, it explores co-creation value (hedonic, refreshment and price) and Umrah travelers’ satisfaction emerging in the relationship between Umrah travelers’ participation and Umrah travelers’ loyalty.

Design/methodology/approach

The survey draws its respondents from Umrah participants in Central Java Province, Indonesia, using the purposive sampling method with 459 samples. Data analysis used confirmatory factor analysis and structural equation modeling.

Findings

The results reveal that service brand image, service employee performance and willingness to customize significantly affect Umrah travelers’ participation. Umrah travelers’ participation has an insignificant effect on Umrah travelers’ loyalty; conversely, Umrah travelers’ participation has a significant effect on co-creation value (hedonic value, refreshment and price). Only the price of the co-creation value has a significant effect on Umrah travelers’ loyalty, while hedonic value and refreshment value do not. Finally, Umrah travelers’ participation directly affects Umrah travelers’ satisfaction, and, in turn, Umrah travelers’ satisfaction impacts Umrah travelers’ loyalty.

Originality/value

This study attempts to elucidate the theory of customer participation and value co-creation in the Umrah travelers setting. It identifies the factor determiner of customer participation from the professional aspects of the company, namely, service brand image, service employee performance and willingness to customize. This study explored the importance of value co-creation and customer satisfaction in enhancing customer loyalty.

Article
Publication date: 27 July 2021

Ali Mursid and Cedric Hsi-Jui Wu

This study aims to examine the effect of halal company identity includes halal identity similarity, halal identity distinctiveness and halal identity prestige on customer…

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Abstract

Purpose

This study aims to examine the effect of halal company identity includes halal identity similarity, halal identity distinctiveness and halal identity prestige on customer satisfaction and customer trust. Furthermore, it verifies the influence of customer satisfaction and customer trust on customer-company identification. Finally, it explores the effect of customer-company identification on halal restaurant loyalty.

Design/methodology/approach

This study selected a sample of halal restaurants in the area of Semarang City, Indonesia, using a purposive sampling method with a total of 520 respondents. The data analysis uses confirmatory factor analysis to identify discriminant and convergent validity and then structural equation modeling is used to validate the hypotheses.

Findings

The result showed that all aspects of halal company identity, namely, halal identity similarity, halal identity distinctiveness and halal identity prestige, significantly affect customer satisfaction. Halal identity similarity and halal identity distinctiveness insignificantly affect customer trust; however, halal identity prestige successfully affects customer trust. Both customer satisfaction and customer trust positively impact customer-company identification and, in turn, customer-company identification impacts halal restaurant loyalty.

Originality/value

This study contributes to the theory of halal tourism based on social identity theory and the theory of relationship quality in achieving customer loyalty of halal restaurants.

Details

Journal of Islamic Marketing, vol. 13 no. 12
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 21 August 2023

Ali Mursid

The growing number of Muslim consumers pursuing a lifestyle of health and sustainability (LOHAS) under the conditions of the COVID-19 pandemic is interesting to assess; however…

Abstract

Purpose

The growing number of Muslim consumers pursuing a lifestyle of health and sustainability (LOHAS) under the conditions of the COVID-19 pandemic is interesting to assess; however, existing research focusing on this topic remains scarce. This study aims to address the research gaps and add to the body of knowledge from previous literature related to Islamic religiosity, environmental knowledge, LOHAS and Muslim customer well-being.

Design/methodology/approach

The sample used in this study is Muslim customers, including university students in a medical department and medical workers in Indonesia, using proportional random sampling methods with a total sample of 308 respondents.

Findings

The results demonstrate that Islamic religiosity positively and significantly impacts environmental knowledge, LOHAS and Muslim customer well-being. Similarly, environmental knowledge positively and significantly influences LOHAS, and subsequently, LOHAS fruitfully impacts Muslim customer well-being.

Practical implications

The results can assist managers of eco-friendly and healthy products or services and public policymakers in their effort to enhance LOHAS, particularly for Indonesian Muslim consumers to accomplish well-being considering their Islamic religiosity.

Social implications

The results of this study help society protect a sustainable environment by increasing their environmental knowledge and LOHAS. Based on Islamic religion, society recognize how important environmental issues are to keep the environment safe in the future and build the culture of LOHAS to achieve their well-being.

Originality/value

This study contributes to the body of marketing literature for Muslim green consumer behaviour in particular and the LOHAS of the Muslim customer segment based on Islamic religiosity.

Details

Journal of Islamic Marketing, vol. 15 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 28 November 2022

Dwi Suhartanto, Tjetjep Djatnika, Tintin Suhaeni and Lina Setiawati

This study aims to scrutinize the halal trust model by integrating the quality and valence theory in the mobile food purchasing service during the COVID-19 outbreak.

Abstract

Purpose

This study aims to scrutinize the halal trust model by integrating the quality and valence theory in the mobile food purchasing service during the COVID-19 outbreak.

Design/methodology/approach

This research uses data from 368 Muslim customers collected via an online survey from Bandung, West Java, Indonesia. This study uses partial least square modelling to appraise the formation of halal trust, including halal food quality, mobile apps quality, perceived benefit and health risk as drivers and loyalty as the consequence.

Findings

The data analysis notes that the combination of perceived quality and valence theory provides a comprehensive understanding of halal trust in mobile halal food purchasing during COVID-19. This study also verifies the crucial role of halal food quality and mobile apps quality in gaining halal trust.

Research limitations/implications

This study used data from Muslim customers of the greater Bandung, Indonesia. The data limited the generalization of this study's findings. Moreover, this study predicted halal trust by integrating perceived benefit, perceived trust and quality as the predictors, whereas other determinants such as commitment and reputation were not included. Therefore, future researchers can incorporate these issues in their future halal trust research.

Practical implications

To gain Muslim trust, this study recommends managers whose halal food is sold via mobile apps ensure that their halal food has a quality standard, made of, and processed according to Islamic values. Next, having a high-quality mobile app is also a must.

Originality/value

This study is early research that examines the integration of the quality and valence theory to evaluate halal trust in mobile halal food purchasing during COVID-19.

Details

Journal of Islamic Accounting and Business Research, vol. 14 no. 5
Type: Research Article
ISSN: 1759-0817

Keywords

Article
Publication date: 8 October 2019

Syed Ali Raza, Rehan Ahmed, Muhammad Ali and Muhammad Asif Qureshi

The role of insurance is a backbone for consumers to secure their future. It is important to know where to invest and what are the benefits. Therefore, for the Muslim segment…

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Abstract

Purpose

The role of insurance is a backbone for consumers to secure their future. It is important to know where to invest and what are the benefits. Therefore, for the Muslim segment, Islamic insurance system provides Riba (interest)-free environment where consumers invest their money and recover their losses according to sharia. This paper aims to examine the determinants that influence purchase intention of consumers toward Islamic insurance (Takaful) adoption in Pakistan with the help of the modified theory of planned behavior (TPB).

Design/methodology/approach

The authors added four specific variables related to Islamic sharia compliance in the conventional form of the TPB. The relationship among the variables is assessed by using partial least squares structural equation modeling, while the data are collected from 305 respondents.

Findings

The results suggest that attitude, subjective norm and perceived behavioral control are strong predictors of an Islamic insurance adoption in Pakistan. Moreover, factors such as compatibility, relative advantage and awareness have positive and significant impacts on takaful participation. A negative but insignificant relation is found between perceived risk and intention.

Practical implications

This paper provides insight for understanding the factors that lead to consumers' purchase intention of Islamic insurance.

Originality/value

This paper makes a unique contribution to the literature with reference to Pakistan, being a pioneering attempt to investigate the factors of Islamic insurance adoption by modifying the TPB and applying more rigorous statistical techniques like confirmatory factor analysis (CFA) and partial least square structural equation modeling.

Details

Journal of Islamic Marketing, vol. 11 no. 6
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 28 February 2023

Mehraj Din Wani, Zubair Ahmad Dada and Shamim Ahmad Shah

This paper aims to analyse the influence of perceived value (PV), sensation seeking (SS) and low crowding (LC) on the satisfaction and behavioural intention (BI) of Indian pilgrim…

Abstract

Purpose

This paper aims to analyse the influence of perceived value (PV), sensation seeking (SS) and low crowding (LC) on the satisfaction and behavioural intention (BI) of Indian pilgrim tourists to Kartarpur Corridor, Pakistan. In addition, it identifies the mediation effect of satisfaction in the structural relationship between PV, SS and LC as exogenous variables and BI as an endogenous variable.

Design/methodology/approach

By using convenience sampling, out of 510 questionnaires distributed among the Indian pilgrim tourists returning from Kartarpur Sahib, Pakistan, a total of 404 completely filled surveys were used to evaluate the robustness of the theoretical framework. Data analysis and empirical testing of the suggested model are conducted using descriptive statistics, confirmatory factor analysis and structural equation modelling.

Findings

The results reveal that PV, SS and LC positively affect the satisfaction of tourists crossing an international boundary, while satisfaction is the positive and significant antecedent of BI. Moreover, the indirect effects of PV, SS and LC on BI via satisfaction are found to be significant.

Originality/value

The previous literature has not paid much attention to the satisfaction and BI of tourists crossing an international border. The present article contributes to the existing volume of knowledge related to the satisfaction and BI of cross-border tourists. The study results may be useful for tourism marketers to better understand the factors that affect the satisfaction and BI of cross-border tourists.

目的- 本文旨在分析感知价值

(PV)、寻求感觉 (SS) 和低拥挤度 (LC) 对前往巴基斯坦 Kartarpur 走廊的印度朝圣游客的满意度和行为意向 (BI) 的影响。此外, 它确定了满意度在 PV、SS 和 LC 之间的结构关系中的中介作用作为外生变量, BI 作为内生变量。

设计/方法/途径

通过便利抽样, 在从巴基斯坦 Kartarpur Sahib 返回的印度朝圣游客中分发的 510 份问卷中, 共有 404 份完全填写的调查被用来评估理论框架的稳健性。使用描述性统计、验证性因素分析 (CFA) 和结构方程模型 (SEM) 对建议模型进行数据分析和实证检验。

调查结果

结果表明, 感知价值、寻求感觉和低拥挤度对跨越国际边界的游客的满意度有积极影响, 而满意度是行为意图的积极和重要的先决条件。此外, 感知价值、感觉寻求和低拥挤度通过满意度对行为意图的间接影响被发现是显着的。

独创性/价值

以前的文献并没有太多关注游客穿越国际边界的满意度和行为意图。本文有助于增加与跨境游客的满意度和行为意图相关的现有知识量。研究结果可能有助于旅游营销人员更好地了解影响跨境游客满意度和行为意向的因素。

Propósito

El objetivo de este artículo es analizar la influencia del valor percibido (VP), la búsqueda de sensaciones (SS) y el bajo nivel de aglomeración percibido (BA) en la satisfacción y la intención de comportamiento (IC) de los turistas peregrinos indios en Kartarpur, Pakistán. Adicionalmente, identifica el efecto mediador de la satisfacción en la relación estructural entre VP, SS y BA, como variables exógenas, e IC, como variable endógena.

Diseño/metodología/enfoque

Mediante un muestreo de conveniencia, de los 510 cuestionarios distribuidos entre los turistas peregrinos indios que regresaban de Kartarpur Sahib, Pakistán, se utilizaron un total de 404 cuestionarios, completamente cumplimentados, para evaluar la solidez del marco teórico. El análisis de datos y la evaluación empírica del modelo propuesto se realizan mediante estadística descriptiva, análisis factorial confirmatorio (AFC) y modelos de ecuaciones estructurales (MEE).

Hallazgos

Los resultados revelan que el valor percibido, la búsqueda de sensaciones y el bajo nivel de aglomeración afectan positivamente a la satisfacción de los turistas transfronterizos, mientras que la satisfacción es el antecedente positivo y significativo de la intención de comportamiento. Además, son significativos los efectos indirectos del valor percibido, la búsqueda de sensaciones y el bajo nivel de aglomeración sobre la intención de comportamiento, a través de la satisfacción.

Originalidad/valor

La literatura no ha prestado mucha atención a la satisfacción y la intención de comportamiento de los turistas peregrinos que cruzan una frontera internacional. El presente artículo contribuye al conocimiento existente relacionado con la satisfacción y la intención de comportamiento de los turistas transfronterizos. Los resultados del estudio pueden ser útiles para que los especialistas en marketing turístico internacional comprendan mejor los factores que afectan a la satisfacción y la intención de comportamiento de los turistas transfronterizos.

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