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Article
Publication date: 22 June 2021

Haniruzila Hanifah, Nursyamimi Abd Halim, Ali Vafaei-Zadeh and Khaled Nawaser

Manufacturing sectors are identified to be of the foremost importance expected to increase Malaysia's GDP contribution to the Eleventh Malaysia Plan (11th MP). The present…

Abstract

Purpose

Manufacturing sectors are identified to be of the foremost importance expected to increase Malaysia's GDP contribution to the Eleventh Malaysia Plan (11th MP). The present study aims to examine the effects of intellectual capital and entrepreneurial orientation (EO) on knowledge sharing in manufacturing SMEs. The impact of intellectual capital and EO on firms' innovation performance in small and medium-sized enterprises (SMEs) is accordingly investigated by considering knowledge sharing as the mediator.

Design/methodology/approach

The data were collected via a questionnaire consisting of the owners or top managers of 121 manufacturing SMEs in Malaysia. Partial least square (PLS) was used to analyze the obtained data.

Findings

Results indicated that human capital, as well as external relational capital, has a positive correlation with both knowledge sharing and innovation performance mediated by knowledge sharing. It was also shown that knowledge sharing has a significant impact on firm innovation performance. Interestingly, structural capital, internal relational capital and (EO) did not significantly impact knowledge sharing and innovation performance. However, all of these elements are important to influence the firm's innovation performance.

Practical implications

The study contributes to the literature on intellectual capital, entrepreneurial orientation, knowledge sharing and innovation through developing and testing the possible connections among them. The finding of this study will provide owners and top managers in manufacturing SMEs insight into the variables improving firm innovation performance.

Originality/value

This study provides a basis for researchers to reach more mounting evidence about the practice of knowledge sharing and innovation performance among manufacturing SMEs in Malaysia.

Details

Journal of Intellectual Capital, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1469-1930

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Article
Publication date: 12 February 2018

Ali Vafaei-Zadeh, Thurasamy Ramayah, Wai Peng Wong and Haniruzila Md Hanifah

The aim of this research is to analyse the impact of relative advantage, compatibility, ease of use, visibility, voluntariness, image, result demonstrability and…

Abstract

Purpose

The aim of this research is to analyse the impact of relative advantage, compatibility, ease of use, visibility, voluntariness, image, result demonstrability and trialability on intention to use internet security software using a model developed based on perceived characteristics of innovation by Moore and Benbasat (1991) among undergraduate students.

Design/methodology/approach

Using an intercept survey method, 425 responses were collected from a Malaysian public university using a closed questionnaire which was gotten from the literature. The authors used the SmartPLS software which is a second-generation structural equation modelling software that can be used to model latent variables with negligible requirements.

Findings

The results show that relative advantage, compatibility, visibility, voluntariness, result demonstrability and trialability had a positive effect on use of internet security software while ease of use and image was not significant.

Research limitations/implications

The most important predictor was trialability which sends a clear signal to software developers that users would like to be able to try the software before making a decision to purchase and use. However, the research is limited to students only. Therefore, future research can be extended to wider population.

Practical implications

The result of this paper provides beneficial information to the internet security software developers about what factors affect users’ intentions to buy their products.

Originality/value

The authors used the comprehensive innovation diffusion theory to test the security behaviour of under graduate students from a developing country’s perspectives. Many other similar studies have been done in the developed country’s context. Thus, this paper adds to the literature from a developing country’s perspective.

Details

VINE Journal of Information and Knowledge Management Systems, vol. 48 no. 1
Type: Research Article
ISSN: 2059-5891

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Article
Publication date: 29 August 2019

Haniruzila Hanifah, Hasliza Abdul Halim, Noor Hazlina Ahmad and Ali Vafaei-Zadeh

Innovation performance is an issue that has a profound effect not only on Malaysian large companies but also among small and medium enterprises (SMEs) especially…

Abstract

Purpose

Innovation performance is an issue that has a profound effect not only on Malaysian large companies but also among small and medium enterprises (SMEs) especially Bumiputera SMEs. The purpose of this paper is to explore the theoretical review of innovation culture pertaining to innovation performance by conducting a literature review on SME studies. The previous reference on innovation performance in Malaysian SMEs is still scarce, even though it is the key benchmark to measure firm performance. It has been demonstrated by the literature that innovation culture is significantly associated with innovation performance. Nonetheless, its effect on Bumiputera SMEs is still underexplored. Thus, this study examines the importance of internal factors (specific human capital and social capital) to innovation culture in driving innovation performance.

Design/methodology/approach

A questionnaire-based survey was conducted to gather data from Bumiputera SMEs. A total of 140 responses were obtained and analyses were carried out using Smart-PLS software to produce interesting findings.

Findings

The findings indicate that social capital (relational capital and social network) has a significant impact on innovation culture and indirectly impacts innovation performance. The findings also reveal that specific human capital does not have significant impact on innovation culture and innovation performance. This paper shows the importance of social capital and how it directly influences Bumiputera SMEs and innovation performance. This result will be encouraging to firms in other developing countries.

Practical implications

Although SMEs play an important role in economic development, their contribution to innovation is small and marginal. This study makes an important contribution by providing information to the Malaysian SMEs, especially those that are of Bumiputera status on the factors that could enhance innovation performance and nurture innovation culture in their organisations. Thus, it is hoped that this study will generate interest among researchers to attain more conclusive evidence about the practice of innovation culture among Malaysian SMEs.

Originality/value

This paper is one of the first to address the mediating effect of innovation culture on specific human capital, social capital and innovation performance.

Details

Benchmarking: An International Journal, vol. 27 no. 1
Type: Research Article
ISSN: 1463-5771

Keywords

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Article
Publication date: 7 October 2019

Haniruzila Hanifah, Hasliza Abdul Halim, Noor Hazlina Ahmad and Ali Vafaei-Zadeh

Innovation has become an approach to create value for the customer to remain competitive in the market. However, previous research on innovation performance particularly…

Abstract

Purpose

Innovation has become an approach to create value for the customer to remain competitive in the market. However, previous research on innovation performance particularly among Bumiputera small and medium-sized enterprises (SMEs) had received little intention. Hence, Bumiputera SMEs need to inculcate the innovation culture to generate innovation performance. As such, the purpose of this study is to examine the ambidextrous orientation and innovation strategy on innovation culture, and how innovation culture could mediate the relationship between ambidextrous orientation and innovation strategy and innovation performance. In addition, this study also examines the role of government support as the moderator between innovation culture and innovation performance.

Design/methodology/approach

Data were collected from 140 Bumiputera SMEs and analyzed using partial least square-structural equation modeling via Smart PLS.

Findings

Findings indicated that ambidextrous orientation (alignment and adaptability) and innovation strategy (proactive creativity strategy and growth risk orientation strategy) had a significant impact on innovation culture. Besides, innovation culture mediated the relationship between alignment, proactive creativity strategy, growth risk orientation strategy and innovation performance. Surprisingly, innovation culture does not significantly mediate the relationship between adaptability and innovation performance. However, government support plays an important role to support innovation culture and innovation performance in Bumiputera SMEs.

Originality/value

This study makes both theoretical and practical contributions, especially in identifying the significant role of Bumiputera SMEs in creating an innovation culture. Besides, it explained government support as an important role in strengthening the relationship between innovation culture and innovation performance. The findings of the study will provide great help to Bumiputera entrepreneurs in formulating innovation culture in Malaysian SMEs.

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Article
Publication date: 4 August 2021

Nurul Asmui Azmi Md Azmi, Ai Ping Teoh, Ali Vafaei-Zadeh and Haniruzila Hanifah

The purpose of this study is to examine factors, which influence information security culture among employees of telecommunications companies. The motivation for this…

Abstract

Purpose

The purpose of this study is to examine factors, which influence information security culture among employees of telecommunications companies. The motivation for this study was the rise in the number of data breach incidents caused by the organizations’ own employees.

Design/methodology/approach

A total of 139 usable responses were collected via a Web-based questionnaire survey from employees of Malaysian telecommunications companies. Data were analysed by using SmartPLS 3.

Findings

Security education, training and awareness (SETA) programmes and information security awareness were found to have a positive and significant impact on Information Security Culture. Additionally, self-reported employees’ security behaviour was found to act as a partial mediator on the relationship between information security awareness and information security culture.

Research limitations/implications

The study was cross-sectional in nature. Therefore, it could not measure changes in population over time.

Practical implications

The empirical data provides a new perspective on significant elements that influence information security culture in an emerging market. Organizations in the telecommunications industry can now recognize that SETA programmes and information security awareness have a significant impact on information security culture. Employees’ security behaviour also mediates the relationship between information security awareness and information security culture.

Originality/value

This is the first study to analyse the mediating effect of employees’ security behaviour on the relationship between information security awareness and information security culture in the Malaysian telecommunications context.

Details

Information & Computer Security, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-4961

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Article
Publication date: 24 October 2018

Ali Vafaei-Zadeh, Ramayah Thurasamy and Haniruzila Hanifah

This paper aims to investigate the impact of perceived price level and information security awareness on computer users’ attitude. Moreover, this study aims to investigate…

Abstract

Purpose

This paper aims to investigate the impact of perceived price level and information security awareness on computer users’ attitude. Moreover, this study aims to investigate the effect of attitude, subjective norms and perceived behavioral control (PBC) on intention to use anti-malware software.

Design/methodology/approach

Data were collected using a structured questionnaire from 225 students of five public universities in Malaysia. Purposive sampling technique was used in this study. AMOS 24 was used to test the research framework using a two-step approach.

Findings

Findings give support to some of the hypotheses developed with R2 values of 0.521 for attitude and 0.740 for intention. Perceived price level had a negative effect on attitude while information security awareness had a positive effect on attitude and intention. Attitude, subjective norms and PBC were all positively related to intention, but perceived price level did not affect intention. This suggests that benefits of using anti-malware are more than its price value. Therefore, the price has no direct effect on intention to use.

Research limitations/implications

University computer networks are as open and inviting as their campuses. Therefore, this research can be helpful to the universities to safeguard their networks and encourage the students to use anti-malware. However, using anti-malware software will enable an individual to identify and prioritize security risks, quickly detect and mitigate security breaches, improve the understanding of security gaps and safeguard the sensitive data by minimizing the risks related to malware.

Originality/value

This study ventured to model the information security behavior of anti-malware usage by individual users by using the theory of planned behavior with the addition of two new variables, perceived price level and information security awareness to explain the behavior better.

Content available
Article
Publication date: 12 August 2021

S. Mostafa Rasoolimanesh, Siamak Seyfi, Raouf Ahmad Rather and Colin Michael Hall

This paper aims to investigate the interplay of memorable tourism experiences (MTE) dimensions in driving behavioral intentions of heritage tourists through the mediating…

Abstract

Purpose

This paper aims to investigate the interplay of memorable tourism experiences (MTE) dimensions in driving behavioral intentions of heritage tourists through the mediating role of satisfaction.

Design/methodology/approach

Empirical data were collected from tourists in the heritage city of Kashan, Iran. Partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were applied to analyze the data.

Findings

The results of PLS-SEM showed that three dimensions of MTE as follows: local culture, involvement and knowledge, significantly directly or indirectly influence tourists’ behavioral intention toward a destination. However, the results of fsQCA identified greater heterogeneity among the respondents by highlighting the positive effects of hedonism and novelty on satisfaction and revisit and word-of-mouth intentions.

Originality/value

This study enriches the empirical evidence on MTE by constructing a composite picture of the memorability of tourists’ experiences within a heritage tourism context. This study is one of the first to investigate the effects of dimensions of MTE on behavioral intentions using both symmetric (PLS-SEM) and asymmetric approaches to identify the more significant dimensions of MTE, as well as sufficient combinations of dimensions to predict behavioral intentions.

研究目的

本文旨在研究难忘旅游体验 (MTE) 各维度通过满意度这个中介变量来驱动遗产旅游游客行为意图的机制

研究设计/方法论/研究方法

实证数据是从伊朗遗产城市卡尚的游客那里收集的。本研究采用偏最小二乘结构方程模型(PLS-SEM)和模糊集定性比较分析(fsQCA)对数据进行分析

研究发现

偏最小二乘结构方程模型的研究结果表明,难忘旅游体验(MTE)的三个维度:当地文化、参与度和熟悉程度,显著地直接或间接地影响游客对目的地的行为意向。然而,模糊集定性比较分析的研究结果表明受访者间存在更大的异质性,其结果凸显了享乐主义和新鲜感对满意度、重游意向和口碑(WOM)意向的正效应

独创性/价值

本研究通过构建遗产旅游背景下游客体验难忘性的相互影响机制,丰富了关于难忘旅游体验(MTE)的实证研究证据。本研究是第一个同时使用对称方法(PLS-SEM)和非对称方法(fsQCA)来探究MTE各维度对行为意向的影响的研究之一,通过这种方式可以识别出MTE各维度中更为重要的维度以及维度组合,以此来预测行为意向

Propósito

Este artículo investiga la influencia de las dimensiones de las experiencias turísticas memorables (ETM) en el fomento de las intenciones de comportamiento de los turistas del patrimonio a través del papel mediador de la satisfacción.

Diseño/metodología/enfoque

Se recogieron datos empíricos de turistas en la ciudad patrimonial de Kashan, Irán. Para analizar los datos se aplicaron las técnicas partial least squares – structural equation modeling (PLS-SEM) y fuzzy-set qualitative comparative analysis (fsQCA).

Conclusiones

Los resultados que proporcionó el análisis PLS-SEM mostraron que tres dimensiones de las ETM: cultura local, implicación y conocimiento, influyen significativamente, de forma directa o indirecta, en la intención de comportamiento de los turistas hacia un destino. Sin embargo, los resultados del enfoque fsQCA identificaron una mayor heterogeneidad entre los encuestados al destacar los efectos positivos del hedonismo y la novedad sobre la satisfacción y las intenciones tanto de volver a visitar el destino como de realizar una comunicación de boca a boca (WOM).

Originalidad/valor

Este estudio enriquece la evidencia empírica sobre las ETM al construir una imagen combinada del carácter memorable de las experiencias de los turistas dentro de un contexto de turismo patrimonial. Este estudio es uno de los primeros en investigar los efectos de las dimensiones las ETM en las intenciones de comportamiento utilizando enfoques simétricos (PLS-SEM) y asimétricos para identificar las dimensiones más significativas las ETM, así como para determinar las combinaciones necesarias de dimensiones para predecir las intenciones de comportamiento.

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Article
Publication date: 6 April 2021

Eduardo Parra-Lopez, Jose Alberto Martínez-Gonzalez and Almudena Barrientos-Báez

This study aims to investigate the impact of local government market orientation as perceived by Millennials on their intention to support tourism development.

Abstract

Purpose

This study aims to investigate the impact of local government market orientation as perceived by Millennials on their intention to support tourism development.

Design/methodology/approach

An online survey administered to a sample of 418 Millennials was designed for descriptive and causal data analyses.

Findings

The results show that Millennials’ intention to support tourism is high and depends on perceived market orientation. In the proposed model, market orientation by local government directly predicts perceived benefits and attitudes, and indirectly, the intention to support. Economic benefits are not the only relevant benefits to Millennials.

Research limitations/implications

The main limitation of this work is related to the selection and combination of the internal and external variables included in the proposed model, given the great diversity of variables in the literature in this field.

Practical implications

This study allows us to predict and encourage Millennials’ intention to support tourism development through very few variables. This study is of theoretical and practical interest to local government, tourism firms, educators and researchers. These entities can, thus, encourage the support process collaboratively among Millennials.

Originality/value

This predictive study of Millennials’ intention to support includes variables that have not been previously studied together. Through market orientation by local government, the organizational world and young consumers are connected. The generational approach adopted allows the use of global actions to encourage Millennials’ support.

设计/方法

针对418个千禧一代的样本进行的在线调查, 旨在进行描述性和因果数据分析。

目的

这项研究旨在调查千禧世代对地方政府市场导向的看法对他们支持旅游业发展的意图的影。

结果

结果表明, 千禧一代对旅游业的支持意愿很高, 并且取决于人们对市场导向的感知。在建议的模型中, 地方政府的市场导向直接预测了感知的利益和态度, 并间接预测了支持的意愿。经济利益并不是千禧一代唯一的相关利益。

研究局限性

鉴于该领域文献中变量的多样性, 这项工作的主要局限性在于所提议模型中包括的内部和外部变量的选择和组合。

实践意义

该研究使我们能够通过很少的变量来预测和鼓励千禧一代支持旅游业发展的意愿。该研究对地方政府, 旅游公司, 教育者和研究人员具有理论和实践意义。因此, 这些相关者可以共同促进千禧一代之间的支持过程。

研究价值

这项对千禧一代的支持意愿的预测研究包含了之前尚未一起研究的变量。组织方和年轻消费者之间通过市场导向建立了联系。年龄代的研究方法可以促进全球行动来鼓励千禧一代的支持。

关键词

旅游业发展 千禧一代 居民 支持意愿 个人利益 社区利益

Propósito

Este estudio tiene como objetivo investigar el impacto de la orientación al mercado del gobierno local, según la perciben los Millennials, en su intención de apoyar el desarrollo turístico.

Diseño/metodología/enfoque

Se diseñó una encuesta online administrada a una muestra de 418 Millennials para el análisis de datos descriptivos y causales.

Hallazgos

Los resultados muestran que la intención de los Millennials de apoyar el turismo es alta y depende de la orientación del mercado percibida. En el modelo propuesto, la orientación al mercado por parte del gobierno local predice directamente los beneficios y actitudes percibidos, e indirectamente, la intención de apoyar. Los beneficios económicos no son los únicos beneficios relevantes para los Millennials.

Limitaciones/implicaciones de la investigación

La principal limitación de este trabajo está relacionada con la selección y combinación de las variables internas y externas incluidas en el modelo propuesto, dada la gran diversidad de variables en la literatura en este campo.

Implicaciones prácticas

El estudio nos permite predecir y fomentar la intención de los Millennials de apoyar el desarrollo turístico a través de muy pocas variables. El estudio es de interés teórico y práctico para gobiernos locales, empresas turísticas, educadores e investigadores. Estas entidades pueden, así, facilitar el proceso de apoyo de forma colaborativa entre Millennials.

Originalidad/valor

Este estudio predictivo de la intención de apoyo de los Millennials incluye variables que no se han estudiado juntas previamente. A través de la orientación al mercado del gobierno local, el mundo organizacional y el joven consumidor están conectados. El enfoque generacional adoptado permite el uso de acciones globales para incentivar el apoyo de los Millennials.

Palabras clave

Desarrollo turístico, Market orientation, Millennials, Residentes, Intención de apoyo, Beneficios personales, Beneficios comunitarios, Actitud

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Article
Publication date: 17 September 2020

Elise Wong, S. Mostafa Rasoolimanesh and Saeed Pahlevan Sharif

This study aims to investigate the relationships between service quality, perceived value and hotel guest satisfaction, drawing upon data from TripAdvisor – an online…

Abstract

Purpose

This study aims to investigate the relationships between service quality, perceived value and hotel guest satisfaction, drawing upon data from TripAdvisor – an online travel agent (OTA) platform. The study also investigates the mediating role of perceived value on the relationship between service quality and satisfaction, as well as the moderating role of hotel star ratings on all direct and indirect relationships.

Design/methodology/approach

Data for this study were collected via Web scraping from August–October 2018. Data were collected from 192 three- to five star-rated hotels in Kuala Lumpur, Malaysia. Partial least squares – structural equation modeling was used for data analysis. Furthermore, importance-performance map analysis (IPMA) was performed to identify the most important items of service quality and perceived value in improving customer satisfaction.

Findings

The findings of this study provide support for all direct and indirect relationships for three-star and four- and five-star hotels. Moreover, the results indicate that perceived value mediates the relationship between service quality and customer satisfaction. These results support the moderating role of hotel star ratings for the relationship between service quality and perceived value. The results also show that after perceived value, three-star hotels looking to improve customer satisfaction should prioritize improving the quality of their services, sleep quality, cleanliness and rooms. Four- and five-star hotels, on the other hand, should prioritize service, cleanliness, room and sleep quality.

Originality/value

OTA platforms collect a wealth of data pertaining to large number of hotels; nevertheless, few studies to date have drawn on this data to examine a pre-determined conceptual framework developed based on the literature. As such, this study makes a valuable methodological contribution to the tourism and hospitality literature. In terms of theoretical contributions, this study examines the mediating role of perceived value between service quality and satisfaction using OTA data. In addition, this study assesses the moderating role of hotel star ratings for the direct and indirect effects of service quality on satisfaction. Using IPMA, this study compares the importance and performance of service quality indicators to generate satisfaction between three-star and four- and five-star hotels.

研究目的

本论文检测了服务质量、价值感知、和酒店顾客满意度之间的关系, 使用TripAdvisor的数据—OTA。本论文还检测了价值感知对服务质量和满意度之间的中介作用, 以及酒店星级评价对其中直接和间接关系的调节作用。.

研究设计/方法/途径

本论文采样通过网络爬虫技术, 截取了2018年八月至十月之间的数据。研究样本为192家马来西亚Kuala Lumpur地区的三星-五星酒店。样本分析方法为PLS-SEM。此外, 本论文采样IPMA分析法来找出提高顾客满意度中的服务质量和价值感知中最重要的因子。.

研究结果

研究结果指出了三星、四星、五星酒店的直接和间接关系。此外, 研究还显示了服务质量和顾客满意度关系的价值感知中介作用。研究结果还指出了酒店星级评价对服务质量和价值感知关系的调节作用。此外, 研究还指出, 除了价值感知, 如果三星酒店想提高顾客满意度, 那么他们应该优先提高其服务质量、睡眠质量、清洁度、和房间。另一方面, 四星和五星酒店应该优先提高其服务质量、清洁度、房间、和睡眠质量。.

研究原创性/价值

OTA平台搜集大量酒店数据, 但是很少作品研究这些数据, 以检测根据文献提出的理论模型。因此, 本论文在方法论上对旅游酒店文献做出宝贵贡献。理论贡献而言, 本论文使用OTA数据检测了价值感知对服务质量和满意度关系之间的中介作用。此外, 本论文检测了酒店星级评价对服务质量和满意度之间直接和间接关系的调节作用。本论文使用IPMA方法, 比较各种服务质量指标的重要性对在三星、四星、五星酒店的提高满意度的不同作用。.

Details

Journal of Hospitality and Tourism Technology, vol. 11 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

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Article
Publication date: 27 July 2020

S. Mostafa Rasoolimanesh, Mohmmad Iranmanesh, Muslim Amin, Kashif Hussain, Mastura Jaafar and Hamid Ataeishad

This study aims to examine the interrelationships between the dimensions of perceived value, including functional, emotional and social values. The mediating role of…

Abstract

Purpose

This study aims to examine the interrelationships between the dimensions of perceived value, including functional, emotional and social values. The mediating role of emotional value between functional and social values and satisfaction have been hypothesized and tested. In addition, this study examines the moderating role of social value for the effect of emotional value on satisfaction.

Design/methodology/approach

Data for this study were collected from guests staying at two traditional guesthouses in Kashan, Iran. The authors applied partial least squares structural equation modeling to analyze 316 questionnaires completed by participants and for hypotheses testing.

Findings

The authors found positive and direct effects of all dimensions of perceived value on satisfaction. Moreover, the results indicated positive and significant indirect effects for functional and social values on satisfaction through emotional value. The findings demonstrated positive and strong effects of functional and social values on emotional value. The results do not support a moderating role for social value on the relationship between emotional value and satisfaction. In addition, the findings showed a strong and positive effect for satisfaction on revisit intentions.

Originality/value

This study makes a unique theoretical contribution to the perceived value literature by investigating the interrelationships between dimensions of perceived value. Moreover, this study explores several practical implications of these findings.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 9
Type: Research Article
ISSN: 0959-6119

Keywords

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