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Article
Publication date: 7 October 2021

Ali Mursid and Pandji Anoraga

The growing numbers of Muslims visiting halal destinations motivated this study to explore halal destination attributes and revisit intention. This study aims to…

Abstract

Purpose

The growing numbers of Muslims visiting halal destinations motivated this study to explore halal destination attributes and revisit intention. This study aims to investigate how halal destination attributes affect destination attractiveness. Hence, it identifies the influence of halal destination attributes on perceived value, including functional and emotional value. It also verifies the effect of destination attractiveness on both functional value and emotional value. Finally, this framework verifies the effect of functional value and emotional value on revisit intention.

Design/methodology/approach

This study collects data from visitors who have visited a halal destination located in three cities of Central Java Province in the past two years (2019–2020) using purposive sampling methods. A total of 314 respondents participated in this study and the data are analyzed by using structural equation modeling.

Findings

The result showed that halal destination attributes positively and significantly impact destination attractiveness. Moreover, halal destination attributes positively and significantly affect both functional and emotional value. Destination attractiveness positively and significantly affects functional value, as well as emotional value. Concerning the effect of functional value and emotional value on revisit intention, only emotional value positively and significantly affects revisit intention while functional value does not.

Originality/value

This study contributes to city tourism by elucidating halal destination attributes based on the means-ends theory. The results of this study reported the importance of halal destination attributes and the role of halal destination attractiveness and emotional value in enhancing Muslim travelers’ revisit intention to halal destination.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

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Article
Publication date: 20 February 2020

Cedric Hsi-Jui Wu and Ali Mursid

This paper aims to investigate how motivation aspects including expected organizational rewards (EOR) and enjoyment in helping others (EHO) drive umrah travelers…

Abstract

Purpose

This paper aims to investigate how motivation aspects including expected organizational rewards (EOR) and enjoyment in helping others (EHO) drive umrah travelers’ participation. Furthermore, it verifies the effect of umrah travelers’ participation on loyalty and assesses the perceived value and umrah travelers’ satisfaction emerging in this relationship.

Design/methodology/approach

The survey uses the purposive sampling method. Data analysis uses confirmatory factor analysis and structural equation modeling with a total sample of 438 umrah travelers.

Findings

The results show that EOR and EHO affect umrah travelers’ participation; umrah travelers’ participation has a direct effect on umrah travelers’ loyalty; and all the relationships between umrah travelers’ participation, perceived value, satisfaction and loyalty are significant.

Originality/value

This study contributes to the theory of religious tourism particularly in identifying the motivation aspects as the antecedents of umrah travelers’ participation beyond religiosity. Furthermore, this study provides the theory of umrah travelers’ participation and loyalty and proposes that perceived value and satisfaction emerge in this relationship.

目的

本研究框架调查了动机方面的内容, 包括预期的组织奖励(EOR)和帮助他人的愉悦感(EHO)是如何推动朝圣旅游者的参与的。 此外, 它验证了朝圣旅游者参与对忠诚度的影响, 并评估了这种关系中出现的感知价值, 以及朝圣旅行者的满意度。

设计/方法/途径

调查采用目的抽样方法。 共收集了438位朝圣旅游者的样本, 采用验证性因素分析和结构方程模型进行数据分析。

发现

结果表明, EOR和EHO影响朝圣旅游者的参与; 朝圣旅游者的参与会直接影响朝圣旅游者的忠诚度; 朝圣旅游者的参与、感知的价值、满意度和忠诚度之间的所有关系都很显著。

独创性/值

这项研究为宗教旅游学理论做出了贡献, 特别是在确定动机方面, 是超越宗教信仰来讨论朝圣旅行者参与度的先驱研究。 此外, 这项研究提供了朝圣旅游者的参与和忠诚度的理论, 并提出在这种关系中出现了感知的价值和满意度。

Propósito

Este trabajo investiga cómo los aspectos motivacionales, incluidas las recompensas organizacionales esperadas (EOR) y el placer de ayudar a otros (EHO), impulsan la participación de los viajeros “umrah”. Además, verifica el efecto de la participación de dichos viajeros sobre la lealtad y evalúa el valor percibido y satisfacción, que emerge en esta relación.

Diseño/metodología/enfoque

La encuesta utiliza el método de muestreo intencional. El análisis de los datos, emplea análisis factorial confirmatorio y modelos de ecuaciones estructurales (SEM), sobre una muestra total de 438 viajeros “umrah”.

Resultados

Los resultados arrojan que, EOR y EHO afectan a la participación de los viajeros “umrah”; Que la participación de dichos viajeros tiene un efecto directo en la lealtad de los mismos; y todas las relaciones entre la participación de los viajeros de “umrah”, el valor percibido, la satisfacción y la lealtad son significativas. 

Originalidad/valor

Este estudio contribuye al turismo religioso y sus teorías, particularmente en la identificación de los aspectos de motivación y los antecedentes de la participación de los viajeros “umrah”, más allá de la propia religiosidad. Además, este estudio proporciona a la literature, el análisis sobre la participación y lealtad de los viajeros “umrah”, y propone que el valor percibido y la satisfacción de los mismos, sean elementos a considerer en esta relación.

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Article
Publication date: 27 July 2021

Ali Mursid and Cedric Hsi-Jui Wu

This study aims to examine the effect of halal company identity includes halal identity similarity, halal identity distinctiveness and halal identity prestige on customer…

Abstract

Purpose

This study aims to examine the effect of halal company identity includes halal identity similarity, halal identity distinctiveness and halal identity prestige on customer satisfaction and customer trust. Furthermore, it verifies the influence of customer satisfaction and customer trust on customer-company identification. Finally, it explores the effect of customer-company identification on halal restaurant loyalty.

Design/methodology/approach

This study selected a sample of halal restaurants in the area of Semarang City, Indonesia, using a purposive sampling method with a total of 520 respondents. The data analysis uses confirmatory factor analysis to identify discriminant and convergent validity and then structural equation modeling is used to validate the hypotheses.

Findings

The result showed that all aspects of halal company identity, namely, halal identity similarity, halal identity distinctiveness and halal identity prestige, significantly affect customer satisfaction. Halal identity similarity and halal identity distinctiveness insignificantly affect customer trust; however, halal identity prestige successfully affects customer trust. Both customer satisfaction and customer trust positively impact customer-company identification and, in turn, customer-company identification impacts halal restaurant loyalty.

Originality/value

This study contributes to the theory of halal tourism based on social identity theory and the theory of relationship quality in achieving customer loyalty of halal restaurants.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

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Article
Publication date: 11 February 2021

Ali Mursid and Cedric Hsi-Jui Wu

This study aims to elucidate customer participation and value co-creation in enhancing customer loyalty in the context of Umrah travelers. First, it identifies the…

Abstract

Purpose

This study aims to elucidate customer participation and value co-creation in enhancing customer loyalty in the context of Umrah travelers. First, it identifies the antecedents of Umrah travelers’ participation including service brand image, service employee performance and willingness to customize. Second, this study explores the impact of Umrah travelers’ participation in Umrah travelers’ loyalty. Finally, it explores co-creation value (hedonic, refreshment and price) and Umrah travelers’ satisfaction emerging in the relationship between Umrah travelers’ participation and Umrah travelers’ loyalty.

Design/methodology/approach

The survey draws its respondents from Umrah participants in Central Java Province, Indonesia, using the purposive sampling method with 459 samples. Data analysis used confirmatory factor analysis and structural equation modeling.

Findings

The results reveal that service brand image, service employee performance and willingness to customize significantly affect Umrah travelers’ participation. Umrah travelers’ participation has an insignificant effect on Umrah travelers’ loyalty; conversely, Umrah travelers’ participation has a significant effect on co-creation value (hedonic value, refreshment and price). Only the price of the co-creation value has a significant effect on Umrah travelers’ loyalty, while hedonic value and refreshment value do not. Finally, Umrah travelers’ participation directly affects Umrah travelers’ satisfaction, and, in turn, Umrah travelers’ satisfaction impacts Umrah travelers’ loyalty.

Originality/value

This study attempts to elucidate the theory of customer participation and value co-creation in the Umrah travelers setting. It identifies the factor determiner of customer participation from the professional aspects of the company, namely, service brand image, service employee performance and willingness to customize. This study explored the importance of value co-creation and customer satisfaction in enhancing customer loyalty.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

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Article
Publication date: 11 June 2018

Amron, Usman and Ali Mursid

The purpose of this study is to examine the effect of satisfaction (SAT) and trust (TRS) on word of mouth (WOM) and buying decision (BD) for Sharia life insurance in the…

Abstract

Purpose

The purpose of this study is to examine the effect of satisfaction (SAT) and trust (TRS) on word of mouth (WOM) and buying decision (BD) for Sharia life insurance in the Muslim society of Indonesia.

Design/methodology/approach

The research design was taken from 386 Muslim customers who held Sharia life insurance policies using the approach of purposive sampling in four cities in Indonesia, namely, Jakarta, Surabaya, Makassar and Medan. The hypothesis testing used structural equation modeling.

Findings

The research results show SAT and TRS have effects on WOM. Moreover, WOM has a significant effect on the BD of the customers of the Sharia life insurance product.

Research limitations/implications

This study focused only BD of customers who bought Sharia life insurance products, so the results cannot be generalized to other types of Sharia insurance. Therefore, future research could consider other Sharia insurance products, such as Sharia general insurance.

Practical implications

In relation to the testing of SAT and TRS on WOM, this study examined the influence of the two variables on WOM and BD. This study can serve as reference for Sharia life insurance companies when formulating promotion strategy.

Originality/value

This study justified the strong association between SAT and TRS for WOM and BD in Sharia life insurance in an integrated way.

Details

Journal of Islamic Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

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Article
Publication date: 8 October 2019

Syed Ali Raza, Rehan Ahmed, Muhammad Ali and Muhammad Asif Qureshi

The role of insurance is a backbone for consumers to secure their future. It is important to know where to invest and what are the benefits. Therefore, for the Muslim…

Abstract

Purpose

The role of insurance is a backbone for consumers to secure their future. It is important to know where to invest and what are the benefits. Therefore, for the Muslim segment, Islamic insurance system provides Riba (interest)-free environment where consumers invest their money and recover their losses according to sharia. This paper aims to examine the determinants that influence purchase intention of consumers toward Islamic insurance (Takaful) adoption in Pakistan with the help of the modified theory of planned behavior (TPB).

Design/methodology/approach

The authors added four specific variables related to Islamic sharia compliance in the conventional form of the TPB. The relationship among the variables is assessed by using partial least squares structural equation modeling, while the data are collected from 305 respondents.

Findings

The results suggest that attitude, subjective norm and perceived behavioral control are strong predictors of an Islamic insurance adoption in Pakistan. Moreover, factors such as compatibility, relative advantage and awareness have positive and significant impacts on takaful participation. A negative but insignificant relation is found between perceived risk and intention.

Practical implications

This paper provides insight for understanding the factors that lead to consumers' purchase intention of Islamic insurance.

Originality/value

This paper makes a unique contribution to the literature with reference to Pakistan, being a pioneering attempt to investigate the factors of Islamic insurance adoption by modifying the TPB and applying more rigorous statistical techniques like confirmatory factor analysis (CFA) and partial least square structural equation modeling.

Details

Journal of Islamic Marketing, vol. 11 no. 6
Type: Research Article
ISSN: 1759-0833

Keywords

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Article
Publication date: 3 March 2020

Djavlonbek Kadirov, Ibraheem Bahiss and Ahmet Bardakcı

Highlighting the need for a profound move towards desecularisation of Islamic scholarship, this conceptual paper aims to clarify the concept of causality from the Islamic…

Abstract

Purpose

Highlighting the need for a profound move towards desecularisation of Islamic scholarship, this conceptual paper aims to clarify the concept of causality from the Islamic marketing research perspective and extends a number of suggestions for improving theory building and hypothesis development in the field.

Design/methodology/approach

The approach taken is largely conceptual. In addition, this study collates the stated hypotheses in the articles published in this journal in the past five years and analyses the structure of causal statements to uncover key tendencies.

Findings

The review of historical and current views on causality indicates that most commentators agree that assuming the existence of the necessary connection between cause and effect is misleading. The Islamic traditions based on occasionalism and modern science agree that causal statements reflect, at best, probabilistic assumptions.

Research limitations/implications

This paper offers a number of insights and recommendations for theory building and hypothesis development in Islamic marketing. By following the occasionalism perspective and the notion of Sunnah of Allah, researchers will be able to build methodologically coherent and genuine Islamic marketing knowledge.

Practical implications

Correctly stated and tested hypotheses can be used by public policymakers to enforce effective consumer and market policies.

Originality/value

This paper tackles a complex issue of causality in Islamic marketing research which has not hitherto been discussed well in the literature. This research is also a unique step towards developing pioneering avenues within the domain of Islamic marketing research methodology.

Details

Journal of Islamic Marketing, vol. 12 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

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Article
Publication date: 10 December 2019

Mohsin Abdur Rehman, Ismah Osman, Khurram Aziz, Hannah Koh and Muhammad Awais

Marketing investigations on the concomitant variables of both service quality and relationship marketing are very scarce. Hence, the purpose of this study is to examine…

Abstract

Purpose

Marketing investigations on the concomitant variables of both service quality and relationship marketing are very scarce. Hence, the purpose of this study is to examine the customers’ perception of the Takaful (Islamic insurance) in relation to service quality and relationship marketing. More importantly, the examination of the impact of both service quality and relationship marketing on corporate image is further established. Accordingly, corporate reputation and customer loyalty were further evaluated, along with these respective interactions.

Design/methodology/approach

A self-administered survey was conducted from 350 Malaysian customers of Takaful products and services. The purposive sampling was used to collect data from the existing customers of Takaful service operators in the Klang Valley, an area in Malaysia. The questionnaire was constructed through measures of PAKSERV for service quality, as well as other measures related to relationship marketing and other constructs in this study. Structured equation modeling was used in the analysis of data.

Findings

The current study is the first one of its kind to examine perceptions of customers of relationship marketing and service quality as predictors of corporate image, which drives corporate reputation and ultimate customer loyalty from the perspective of the Takaful industry in Malaysia. Service quality dimensions (tangibility, reliability and personalization) and relationship marketing dimensions (Islamic ethical behavior and structural bond) positively influence corporate image of the Takaful organizations. Moreover, customer loyalty can be predicted, mainly through corporate reputation as well as corporate image.

Research limitations/implications

The present study is focused on the existing Malaysian Takaful customers as the population frame. Accordingly, future research studies may evaluate the same model, but perhaps in another different cultural context where the Takaful industry can grow and expand in other countries, including Saudi Arabia, Sudan and Pakistan. More importantly, the same variables may be verified to different service industries in future studies, especially those constructs related to relationship marketing because many products and services at present can be attained without face-to-face interactions through online transactions without having brick and mortar businesses.

Practical implications

It is important for Takaful service operators to focus on connecting the social and financial bonds to ensure the fulfilment of customers’ needs. They also need to improve the qualities related to tangibility, reliability and personalization to be able to increase their market share, especially in this present highly competitive market. Indeed, Takaful generally provides financial protection and risk management; nevertheless, the religious and ethical values need to be embraced in totality unlike conventional insurance, which has the element of gambling, uncertainty and the imposition of interest. Hence, this study aims to assist the Takaful operators toward achieving corporate reputation and apparently customer loyalty for them to remain relevant in this industry.

Originality/value

The model used in this study is based on the cultural context of Malaysia from the perspective of the Takaful industry. It attempts to explain customer loyalty through the incorporation of service quality and relationship marketing dimensions, where it is associated with the elements of the values of Islamic ethics especially in business transactions. More importantly, these dimensions were put together to identify its impact on corporate image, corporate reputation, and ultimately, customer loyalty, thus illustrating a distinct set of outcomes of the present study.

Details

Journal of Islamic Marketing, vol. 11 no. 5
Type: Research Article
ISSN: 1759-0833

Keywords

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Article
Publication date: 28 August 2019

Peni Nugraheni and Rifqi Muhammad

This study aims to identify and describe possible innovations available to the takaful industry in Indonesia by considering demographic characteristics and geographical…

Abstract

Purpose

This study aims to identify and describe possible innovations available to the takaful industry in Indonesia by considering demographic characteristics and geographical conditions. Indonesia has a predominantly Muslim population, and thus, presents good potential for the takaful market.

Design/methodology/approach

This study uses a qualitative, descriptive, literature-based method to discuss innovation strategies in the takaful industry. This method is appropriate for reviewing particular conditions and phenomena by analysing information and data drawn from existing literature.

Findings

Market, product and process innovations are chosen as the strategies appropriate to expanding the takaful market in Indonesia. Strategies are described, which could be used to implement these innovations by influencing the community to participate in takaful, and thus, to expand the takaful market.

Research limitations/implications

The innovation strategies described are adapted to the demographic characteristics of Indonesia and so cannot necessarily be generalised to other countries with different environments.

Practical implications

By considering customer demographic and geographical conditions, the takaful industry should choose the types of innovation that will suit the community characteristics and environmental conditions of Indonesia.

Originality/value

The study specifically discusses innovation strategies in the takaful industry by describing the socio-economic conditions of Indonesian society. Takaful companies in Indonesia can use the results to determine the types of innovation they pursue based on the customer demographic and geographical conditions faced.

Details

Journal of Islamic Marketing, vol. 11 no. 6
Type: Research Article
ISSN: 1759-0833

Keywords

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