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Discusses ways in which qualitative techniques might be incorporated in quantitative research and quantitative techniques in qualitative research ‐ a transfer of techniques. Explores the use of neuro‐linguistic programming (NLP) and projective techniques in quantitative research. Reports the results of customizing a self‐completion questionnaire to a respondent’s preferred representational system (PRS). This application of NLP produced encouraging findings. Provides suggestions for further research. Describes an example of how NLP and projective techniques can benefit a quantitative study with a case study in which TRBI’s BrandWorks was used. Suggests that, although the adoption by qualitative researchers of techniques used in quantitative research focuses on computer applications, the recent academic interest in the use of text analysers has not been matched by practitioners. Discusses issues related to quality, validity, transparency and value, and reports the findings of a survey of the largest qualitative marketing research suppliers. Finally, examines the use of correspondence analysis and describes ways in which correspondence analysis might benefit the qualitative researcher.

Designing of clothes using the historical prototypes is very popular in contemporary practice. The purpose of this paper is to apply 2D and 3D computer-aided design (CAD) systems to reconstruct the historical pattern block and get the virtual image in accordance with the prototypes. New algorithm has been proved for men trousers taken from the nineteenth century.

Our approach is to develop a method of CAD to reconstruct historical trousers through analyzing and rebuilding of historical algorithms used to pattern blocks making, old anthropometrical database, and the pattern blocks shaping. Trousers construction, methods of trousers shaping by hands, body sizes schedule, manuals of 36 pattern cutting systems, and its sketches from nineteenth century have been analyzed. Then, by means of parameterization of historical pattern blocks, we have developed the universal trousers pattern cutting algorithm. The final step of the research has been devoted to virtual fitting technology that helps to determine the differences between historical trousers chosen as prototype and virtual image reconstructed by 3D CAD.

The authors have developed the parametrical module of 2D CAD and expanded the application of 3D CAD to re-designing of completely new object such as nineteenth century trousers pattern blocks in accordance with the historical method of shaping by hands. The conformity between the style of historical trousers and the virtual images reconstructed from two resources – pattern block and sketch silhouette – has been achieved.

This study demonstrated the contemporary approach to historical garments reconstruction by means of CAD. This study should help researchers of historical costume and practical specialists in apparel industry to apply historical heritage in a contemporary way.