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Article
Publication date: 13 February 2017

Gratitude mediates consumer responses to marketing communications

Emma K. Bridger and Alex Wood

From Adam Smith onwards, gratitude has been held as invaluable to societal functioning in view of its role in helping individuals maintain their reciprocal obligations to…

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Abstract

Purpose

From Adam Smith onwards, gratitude has been held as invaluable to societal functioning in view of its role in helping individuals maintain their reciprocal obligations to one another. The purpose of the current research is to use current conceptions of gratitude derived from work in social psychology to test whether simple descriptions of hypothetical organisations could systematically differ in the extent to which they elicit gratitude, and subsequently, whether gratitude would mediate behavioural intentions towards these organisations.

Design/methodology/approach

In two studies, participants read vignettes describing hypothetical organisations that systematically differed in the extent to which the services they provided were costly to the organisation, of high value and provided out of a genuine desire to help. Perceptions of these dimensions, feelings of gratitude and behavioural intentions towards each organisation were subsequently measured.

Findings

The appraisal group manipulation significantly affected consumers’ behavioural intentions towards these businesses, and the majority of these relationships were mediated by feelings of gratitude towards the organisations.

Research limitations/implications

These data indicate that gratitude not only mediates customer responses to relationship marketing investments, but may also be integral in marketing communications’ role in converting non-customers to customers. They also indicate that marketing communications should stress that an organisations services are of high value, of cost to the organisation and provided out of a genuine desire to help.

Originality/value

This paper shows for the first time that the same cognitive appraisals that underpin feelings of interpersonal gratitude mediate responses to global evaluations of organisations. This considerably broadens the situations under which gratitude had previously been considered to operate and argues for the inclusion of gratitude in understanding how marketing communications and relationship management are used to influence consumer responses.

Details

European Journal of Marketing, vol. 51 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/EJM-11-2015-0810
ISSN: 0309-0566

Keywords

  • Value
  • Marketing communications
  • Relationship marketing
  • Gratitude
  • Relationship management

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Article
Publication date: 11 February 2019

Towards a new web of rules: An international review of institutional experimentation to strengthen employment protections

Chris F. Wright, Alex J. Wood, Jonathan Trevor, Colm McLaughlin, Wei Huang, Brian Harney, Torsten Geelan, Barry Colfer, Cheng Chang and William Brown

The purpose of this paper is to review “institutional experimentation” for protecting workers in response to the contraction of the standard employment relationship and…

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Abstract

Purpose

The purpose of this paper is to review “institutional experimentation” for protecting workers in response to the contraction of the standard employment relationship and the corresponding rise of “non-standard” forms of paid work.

Design/methodology/approach

The paper draws on the existing research and knowledge base of the authors as well as a thorough review of the extant literature relating to: non-standard employment contracts; sources of labour supply engaging in non-standard work; exogenous pressures on the employment relationship; intermediaries that separate the management from the control of labour; and entities that subvert the employment relationship.

Findings

Post-war industrial relations scholars characterised the traditional regulatory model of collective bargaining and the standard employment contract as a “web of rules”. As work relations have become more market mediated, new institutional arrangements have developed to govern these relations and regulate the terms of engagement. The paper argues that these are indicative of an emergent “patchwork of rules” which are instructive for scholars, policymakers, workers’ representatives and employers seeking solutions to the contraction of the traditional regulatory model.

Research limitations/implications

While the review of the institutional experimentation is potentially instructive for developing solutions to gaps in labour regulation, a drawback of this approach is that there are limits to the realisation of policy transfer. Some of the initiatives discussed in the paper may be more effective than others for protecting workers on non-standard contracts, but further research is necessary to test their effectiveness including in different contexts.

Social implications

The findings indicate that a task ahead for the representatives of government, labour and business is to determine how to adapt the emergent patchwork of rules to protect workers from the new vulnerabilities created by, for example, employer extraction and exploitation of their individual bio data, social media data and, not far off, their personal genome sequence.

Originality/value

The paper addresses calls to examine the “institutional intersections” that have informed the changing ways that work is conducted and regulated. These intersections transcend international, national, sectoral and local units of analysis, as well as supply chains, fissured organisational dynamics, intermediaries and online platforms. The analysis also encompasses the broad range of stakeholders including businesses, labour and community groups, nongovernmental organisations and online communities that have influenced changing institutional approaches to employment protection.

Details

Employee Relations: The International Journal, vol. 41 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/ER-10-2018-0259
ISSN: 0142-5455

Keywords

  • Employment relations
  • Fissured work
  • Gig economy
  • Institutional experimentation
  • Labour activism
  • Non-standard work

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Book part
Publication date: 8 August 2014

How does Peer Honesty Affect Focal Manager Honesty in a Budget Reporting Setting?

Michael Paz, Bernhard E. Reichert and Alex Woods

We examine the effect of peer honesty on focal manager honesty in a budget reporting setting. We disclose peer honesty to the focal manager at three levels: no, partial…

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Abstract

We examine the effect of peer honesty on focal manager honesty in a budget reporting setting. We disclose peer honesty to the focal manager at three levels: no, partial, and full disclosure of the reporting behavior of the other managers in the focal managers’ cohort. In partial disclosure, only the reports of the least honest peers are disclosed to the focal manager. In full disclosure, all managers’ reports in the cohort are disclosed to the focal manager. We predict and find that disclosure of other managers’ reports leads to less honesty compared to the absence of disclosure. We show that disclosure changes the focal manager’s perceptions of what constitutes acceptable reporting behavior, such that reporting more dishonestly becomes more acceptable. Our results have implications for understanding fraud dynamics and have practical implications for the design of control systems, as they suggest that managers will use peer dishonesty to justify their own dishonesty, even when they know that only some of their peers report dishonestly.

Details

Advances in Accounting Behavioral Research
Type: Book
DOI: https://doi.org/10.1108/S1475-1488(2013)0000016009
ISBN: 978-1-78190-838-9

Keywords

  • Honesty
  • social norms
  • disclosure
  • contagion

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Article
Publication date: 1 July 2005

Dimensions of athletic star power associated with Generation Y sports consumption

Jessica R. Braunstein and James J. Zhang

The purpose of this study was to examine the dimensions of athletic star power associated with Generation Y sports consumption. Multivariate analyses revealed that…

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Abstract

The purpose of this study was to examine the dimensions of athletic star power associated with Generation Y sports consumption. Multivariate analyses revealed that athletic star power factors (Professional Trustworthiness, Likeable Personality, Athletic Expertise, Social Attractiveness and Characteristic Style) were positively (p < .05) predictive of the sport consumption factors (Event Consumption and Merchandise Consumption).

Details

International Journal of Sports Marketing and Sponsorship, vol. 6 no. 4
Type: Research Article
DOI: https://doi.org/10.1108/IJSMS-06-04-2005-B006
ISSN: 1464-6668

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Article
Publication date: 16 February 2010

Peer reference redefined: new uses for undergraduate students

Allison I. Faix, Margaret H. Bates, Lisa A. Hartman, Jennifer H. Hughes, Casey N. Schacher, Brooke J. Elliot and Alexander D. Woods

This paper aims to redefine the peer reference model – using student assistants to staff the reference desk – by expanding it to include upper‐level undergraduate students…

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Abstract

Purpose

This paper aims to redefine the peer reference model – using student assistants to staff the reference desk – by expanding it to include upper‐level undergraduate students from various disciplines providing full reference service with minimal supervision as well as performing paraprofessional‐level duties.

Design/methodology/approach

Set within a backdrop of budget cuts, severe time and staffing limitations, and increasing demands for library services, the paper assesses the processes and results of implementing this new model of peer reference at a medium‐sized academic library.

Findings

The findings suggest that undergraduate students are not only capable but perhaps optimal at providing high‐quality reference service to their peers.

Originality/value

This paper redefines the peer reference model, using a case study carried out in a US university library.

Details

Reference Services Review, vol. 38 no. 1
Type: Research Article
DOI: https://doi.org/10.1108/00907321011020752
ISSN: 0090-7324

Keywords

  • Students
  • Reference services
  • Undergraduates
  • Academic libraries
  • Resource allocation

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Book part
Publication date: 7 August 2013

List of Contributors

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Abstract

Details

Advances in Accounting Behavioral Research
Type: Book
DOI: https://doi.org/10.1108/S1475-1488(2013)0000016002
ISBN: 978-1-78190-838-9

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Article
Publication date: 1 July 2019

Circular economy and real estate: the legal (im)possibilities of operational lease

Hendrik Ploeger, Matthijs Prins, Ad Straub and Robert Van den Brink

A paradigm in circular economy (CE) is that suppliers retain ownership of their products and materials, and that the users “only” pay for services. In many legal systems…

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Abstract

Purpose

A paradigm in circular economy (CE) is that suppliers retain ownership of their products and materials, and that the users “only” pay for services. In many legal systems, however, elements incorporated in a building are considered to be fixtures, and therefore legally part of the building. This means that ensuring multi-cyclic behaviour of individual building elements (e.g. the facade or a window) is not so evident. This paper explores, from the perspective of Dutch law, how to secure the ownership of the supplier or to find alternatives within the existing system of property law.

Design/methodology/approach

The authors performed a literature review of both CE and (Dutch) property law. The results of these reviews are discussed and illustrated by legal case studies.

Findings

The options principally advocated within CE to retain ownership of building parts leave legal uncertainties and do not offer a solid basis for the development of circular business models, especially considering immovables and fixtures. For these categories, buy-back and take-back contracts, and models for reuse and recycling seem more promising.

Research limitations/implications

The research is limited to a literature review. Although the legal principles discussed in this paper are valid for both civil and common law systems, and similar findings might, therefore, be expected internationally, this study focused on the specific Dutch legal context. Comparative legal research and research of best practices in the building industry is needed to test the applicability of the findings in an international context.

Practical implications

Following the findings, CE initiatives within real estate and the construction industry should focus on alternative implementations of the operational lease concept, taking into account CE’s ambitions to reduce the extraction of raw materials.

Originality/value

At the moment the challenges that property law poses CE, real estate and operational lease are hardly discussed within the literature. This paper explores this gap.

Details

Facilities, vol. 37 no. 9/10
Type: Research Article
DOI: https://doi.org/10.1108/F-01-2018-0006
ISSN: 0263-2772

Keywords

  • Real estate
  • Circular business models
  • Circular economy
  • Operational lease
  • Property law
  • Service providing

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Article
Publication date: 11 February 2019

150 years of the Trades Union Congress – reflections on the past and challenges for the future

Paul Nowak and Andy Hodder

The purpose of this paper is to look back on 150 years of the Trades Union Congress (TUC) and reflect on the recent challenges to organised labour.

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Abstract

Purpose

The purpose of this paper is to look back on 150 years of the Trades Union Congress (TUC) and reflect on the recent challenges to organised labour.

Design/methodology/approach

Places unions in their current context and discusses how they have responded to the challenge of declining membership.

Findings

With declining membership levels and the lack of a “silver bullet” solution, unions continue to face many challenges, although there is some light at the end of the organising tunnel.

Originality/value

This paper introduces the special issue which reflects on 150 years of the TUC.

Details

Employee Relations: The International Journal, vol. 41 no. 2
Type: Research Article
DOI: https://doi.org/10.1108/ER-12-2018-0323
ISSN: 0142-5455

Keywords

  • Industrial relations
  • Trade unions
  • TUC
  • Union renewal

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Book part
Publication date: 7 September 2011

Chapter 2 Diversity in Sport: The Status of African American Female Head Coaches and Administrators in Collegiate Athletics

Vicki A. Williams

This chapter focuses on the career paths of African American women in collegiate athletics. Through a review of literature and policy analysis, three overarching themes…

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Abstract

This chapter focuses on the career paths of African American women in collegiate athletics. Through a review of literature and policy analysis, three overarching themes emerged and is the focus of this chapter: (1) challenges and barriers African American women encounter in pursuing careers in collegiate athletics with a particular focus on extant inequities of African American women in administrative and head coaching positions; (2) professional sport development programs tailored to improve career opportunities for African American women and other minorities; and (3) strategies to alleviate challenges and barriers African American women endure in collegiate athletics.

Details

Women of Color in Higher Education: Changing Directions and New Perspectives
Type: Book
DOI: https://doi.org/10.1108/S1479-3644(2011)0000010006
ISBN: 978-1-78052-182-4

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Book part
Publication date: 23 May 2016

Glasgow’s Post-Entrepreneurial Approach to 2014 CWG Legacy

Linda Christie and Mike Danson

The purpose of this chapter is to provide the rationale for the public authorities’ direct interventions to realise benefits for the city and region of Glasgow acting as…

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Abstract

Purpose

The purpose of this chapter is to provide the rationale for the public authorities’ direct interventions to realise benefits for the city and region of Glasgow acting as host city for the 2014 Commonwealth Games.

Methodology/approach

The methodology relies on an extensive literature review of the impact of large sporting and cultural events and of the evolution of the partnership approach to social and economic development and regeneration. One of the authors was critically involved in the construction of The Commonwealth Games legacy for Glasgow and so the chapter uses a participant researcher methodology.

Findings

The findings are consistent with the lessons from previous mega events as proposed following recent Olympic and Commonwealth Games and World Cups. The City Council was able to introduce a partnership approach which intervened to establish a viable legacy programme.

Research implications

Research implications, as previous studies have argued, are of a need for evaluation of the legacy programme over a period of several years.

Practical implications

Practical implications follow from the success of the Glasgow Games which confirm the advantages of a partnership-based legacy programme being established early by the host city.

Social implications

Social implications have been addressed over the short term by others and the longer term impacts of public sector interventions need to be analysed.

Originality/value

Originality/value of the chapter come from the description and assessment of the first legacy programme to be established before the event with wide stakeholder support.

Details

New Perspectives on Research, Policy & Practice in Public Entrepreneurship
Type: Book
DOI: https://doi.org/10.1108/S2040-724620160000006007
ISBN: 978-1-78560-821-6

Keywords

  • Mega-event legacy
  • public sector entrepreneurship
  • public sector enterprise
  • partnership working
  • Glasgow
  • commonwealth games

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