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This chapter examines four episodes of The Simpsons, paying particular interest to one, The Days of Wine and D’oh’ses to connect the notion of pastiche with a symbolic interactionist view of media representation. We use The Simpsons and episodes pertinent to alcoholism and alcoholic imbibing to show that pastiche, which does not deny the resolute qualities of a serious social issue, nevertheless provides ironic and fantastic imagery to merge the serious and even tragic with the comedic. We use the four episodes to depict alcoholism as a disease but also as focal point for humor, making the contrast between The Days of Wine and D’oh’ses and its classic alcoholism-film counterpart, The Days of Wine and Roses, central to the tragic-comedic connection. We further draw upon Denzin’s notions of the comedic drunk and the alcoholism alibi to discuss how pastiche both inspires attention to alcoholism as a serious medical disease and disease of the self and to alcoholism as pivotal to comedic character development and the emergence of pragmatic and creative selves.

Purpose – I extend the discourse regarding The Days of Wine and Roses (TDoWaR) as an Alcoholics Anonymous (A.A.) film in particular and analyses of A.A. films in general and provide a symbolic interactionist reading of TDoWaR as involving compliance dramas.

Design/methodology/approach – Borrowing from Norman Denzin's notion of a subversive reading of films, in which the author attends to the literal content of a text from a predefined perspective, I deal with the characters as if they create and maintain aligned and congruent actions that authors can analyze as conversational and interactional content. My main interest, drawing upon symbolic interactionist conceptualization and previous reviews of TDoWaR, involves the decisions made by characters to imbibe against their better judgment.

Findings – I detected four dramas (foreshadowed, evocative, profane, and complementary) that differed in interactional intensity and consequences. Each involves mutual decision making associated with self-definition and definition of the relationships. I also locate the dramas in the context of moral themes of an A. A. Film, specifically an epiphany, a categorical commitment to sobriety, an ongoing life cycle of recovery, and synchronicity.

Originality/value – Compliance dramas involve decisions to engage in ordinary activity (in this case, drinking) that becomes nonordinary, owing to semiotic, situational, historical, and interactional dynamics. The chapter can encourage thinking about alcoholism and alcoholic films as involving a moral career of a recovering alcoholic that sometimes must involve sacrifice of other prestigious moral careers (e.g., of a romantic relationship) in order to maintain the authenticity of the identity.

Purpose – This chapter illustrates how female university kendo club members participate in kendo-related hegemonic drinking in formal (heterosocial) and informal (homosocial) club settings. An alternative perspective on gender relations and identity politics in Japan is outlined in this chapter by describing the significance of hegemonic drinking for female kendo club members within homosocial spaces.

Methodology – As a participant-observer, an ethnographic method was applied for an 18-month period as a quasi-member of a Japanese Sports University Kendo Club. Key to accessing the female members' lived experience was the primary author's participation in daily training and the consumption of alcohol in various kendo spaces. The data discussed in this chapter were collected via semi-structured interviews, daily self-reflexive descriptive field notes and ethnographic interviews.

Findings – Hegemonic drinking practices in heterosocial university kendo club spaces encompass networking opportunity, transference of knowledge, and fortitude building, all of which are systemized to support the advancement of male members. Although female members are relatively obscured in heterosocial spaces, women mimic and engage in hegemonic drinking practices in homosocial settings to substantiate meaning to their membership.

Research limitations/implication – Research that engages with the intersection of sport and gender needs to consider aspects of social interaction not only of the physical component of the sport but also the other day-to-day activities related to it. The examination of women and kendo-related hegemonic drinking in this chapter provides an insightful perspective and highlights the value of the ethnographic method in unexplored places of enquiry integral to researching physical cultures and body politics in Japan.

Illicit substance use can have a detrimental effect on a young person's life, abilities, psychosocial well-being, educational participation, attainment and outcomes. It is associated with and can lead to increased vulnerability and be a serious safeguarding concern. This chapter explores the concept of illicit substance as a process of ‘normalisation’ among children and young people. It also explores the concept of ‘game playing’, poly and tertiary substance use and considers some of the implications of illicit substance use and of young people becoming involved in ‘County Lines’. Understanding the nature, scale, extent and consequences of illicit substance use, and how young people are portrayed and stigmatised by those around them are important in relation to responding appropriately to need, and in assessing safeguarding concerns. This chapter will also discuss these concerns and conclude by critically considering the implications of illicit substance use for teachers and schools, whilst considering appropriate responses which identify and reduce risk.

The Reformation, as Wolfgang Schivelbusch maintains, which redefined the relationship between the individual and God as a personal one, “took pains to regulate the relationship of man to alcohol,” and in so doing laid “an essential foundation¦…¦for the development of capitalism.” In the earlier Rabelaisian world, the Church constituted the major site of popular culture. Virtually all work was seasonal in character punctuated by carnivalesque church feasts that numbered over one hundred yearly. Although generally accepted as a safe means to vent communal anxieties, drink comprised an essential element of these festivals, with drunkenness the socially acceptable outcome.¹⁶ However, as the Reformation progressed and new modes of aristocratic behavior developed, reformative efforts to separate the secular and the sacred within the church resulted in attempts to abandon the popular culture of the lower classes. A broad consensus emerged that too much drunkenness amounted to social evil, and that alehouses represented an “increasingly dangerous force in popular society.”¹⁷ As the influence of the Church declined in the early eighteenth century, Carnival resurfaced in the form of gregarious carnivalesque village and town feasts: “the grotesque body of carnival was being re-territorialized” and writers such as Swift and Pope “perpetually identif[ied] the scene of writing with the fairground and the carnival.”¹⁸ Conversely, in keeping with the symmetrical component inherent in the Carnival/Lent theme, Lent transmuted into organizations such as The Society for the Reformation of Manners, which attempted to reduce drunkenness, cursing, swearing and whoring – all tropes of carnivalesque gregariousness. So, during this period, a contradictory cultural dissonance was being enacted. On the one hand, we find a resurgence of Carnival, but on the other hand, we see “a conservative desire on the part of the upper classes to separate themselves more clearly and distinctly from these popular activities.”¹⁹

This longitudinally informed ethnographic work explores the interlocking socioeconomic and cultural roles, changes as well as effects of home-brewed alcoholic beverages in Maragoli society of western Kenya. The informants’ emic perspectives enhance existing knowledge and understanding of the commodification of home-brewing of alcohol. The participants’ experientially anchored views provide refined insights into how home-brews are influenced by the disintegration of livelihoods and women brewers’ need to earn money independently from men’s income to meet their financial needs. This work also documents alcohol-related maladaptive aspects including men’s misappropriation of funds, malnutrition, domestic violence, sexual promiscuity, rape, prostitution, and disposal of agricultural inputs and produce to obtain money to buy brews.

This study used a combination of qualitative and quantitative research methods to enhance data quality, validity, reliability, and deep learning of the dynamics and ramifications of home-brewing of alcoholic products.

This study’s empirical results show Maragoli brewers’ ingenuity in their risk-aversive efforts to: (1) optimize positive benefits and (2) reduce the unintended maladaptive consequences of home-brews.

This work demonstrates that brewers are not passive victims of their productive resource constraints. They exercise ingenuity in producing and selling alcoholic beverages to earn a living even though this venture generates unintended harmful outcomes. This calls for interventions by governmental arms, nongovernmental organizations, and community-based support networks to empower brewers and their clientele to venture into alternative enterprises and consumption of less harmful refreshments. Safety-nets should also be in place to minimize vulnerability and social fragmentation attributable to home-brewed alcohol.

COVID-19 pandemic has heavily affected worldwide. One of the major industrial sectors impacted by COVID-19 virus is the travel and hospitality, and it has resulted in extreme level of unemployment in travel and tourism industries especially hotels, restaurant chains, street food caterers and bars. Cancellations of events, conferences, conventions and sports leagues are instantaneously causing severe impact on the travel and tourism and hospitality industry. The unemployed workforce is facing numerous mental health challenges in the form of depression, anxiety, hopelessness, lack of confidence and loss of interest in life which are leading them to maladaptive coping mechanisms like suicide, alcohol and substance abuse. This chapter discusses the following topics: