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Overtourism is an emerging concept and a perennial process every destination is going through. It is a cyclic phenomenon derived from the destination, retained in the destination and at last demised by the destination. It's a kind of ‘tourism illness’ spreading rapidly in every destination in the present scenario. The status of overtourism in every destination has been caused by the tourist, of the tourist and for the tourist. In the context of religious places in Odisha, overtourism is a ‘disorder’ that cannot be mitigated, as religiosity, faith and spiritualism have propelled and governed people's sentiment and emotion. Hence ambiguity arises out of making an intrigue situation between a myth or a spiritual sojourn bounded by faith and belief. This chapter significantly contributes by unfolding the existing literature by providing the origin and evolution of overtourism, various stated definitions by the different authors, causes and consequences, and overtourism in religious destinations by adopting an exploratory study, particularly in case of the Golden triangle of Odisha.

This chapter explores the role of Creative Tourism in territorial development, highlighting the differences between urban and rural territories. The dynamics of creative development and tourism must be assumed as an advantage for rural territories in times of exhaustion of the growth model of large cities, climate change and COVID-19 disease. This is a new scenario that these territories must profit from, as they continue to face challenges to capture investment, tourists and to offer sustainable models. Urban studies of creative industries and initiatives have been taking place in big cities for several decades now, marginalising small cities and, more specifically, rural areas. Some examples at an international level are highlighted in this chapter, with Southern Europe specifically in focus. Therefore, Creative Tourism appears as a key development option for distinct reasons and aims. First, it answers to the need for tourism to reinvent itself as well as to the need for destinations to do something different in a saturated market. It can also meet the desire of tourists for more fulfilling and meaningful experiences. However, which role can each type of territory play in the present, and how can these territories reach development through Creative Tourism?