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The management of an intelligent building is examined from the point of view of its profitability; the building can be considered both a cost centre and a benefit centre; the functions and responsibilities of the person(s) in charge of its management depend upon three factors: building technological complexity, organisation chart of the company that owns it, and existence of shared tenant services. Two different situations are distinguished: single‐tenant and multi‐tenant buildings. In the former case, only one figure is found to be needed: the facilities manager. In the latter case, the need for two posts is determined: the facilities (FM) and the building director (BD).