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Article
Publication date: 1 January 1991

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569110000718. When citing…

375

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569110000718. When citing the article, please cite: Albert Wenben Lai, (1991), “Consumption Situation and Product Knowledge in the Adoption of a New Product”, European Journal of Marketing, Vol. 25 Iss: 10, pp. 55 - 67.

Details

Asia Pacific International Journal of Marketing, vol. 3 no. 1
Type: Research Article
ISSN: 0954-7517

Article
Publication date: 1 October 1991

Albert Wenben Lai

It is maintained that consumption situation is a determinant of theintention to adopt a new product and that its potential for affectingthe adopting intention depends on…

3162

Abstract

It is maintained that consumption situation is a determinant of the intention to adopt a new product and that its potential for affecting the adopting intention depends on people′s attitude to that product category and the latitude allowed in adopting it. Product knowledge was also stipulated as a mediating factor in the process of adopting a new product, as the fitness between the needs of situation and the product attribute are a main concern in the process of adoption. Utilising product information, the test hypothesis is twofold in this study. One is the repeated measure method, dealing with the general definition of situation. The other is the quasi‐experimental factorial design, elaborating on the specifically described situations.

Details

European Journal of Marketing, vol. 25 no. 10
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 February 1997

Ian Handley and Lawrence Lockshin

The growth of wine sales in the Pacific Rim is receiving a large amount of attention. This study was designed to look more deeply into the actual purchase behaviour of…

Abstract

The growth of wine sales in the Pacific Rim is receiving a large amount of attention. This study was designed to look more deeply into the actual purchase behaviour of middle class wine buyers in a selection of Singaporean supermarkets. Purchase behaviour was observed for 60 hours in a total of eight representative supermarkets. The findings show a smaller number of sales than would be expected, especially based on the size of the category displays. The types of wines, countries of origin, prices, browsing, and purchases are noted. The overall conclusion is of a wine market in its infancy with a need for education and further development before wine becomes a regular part of weekly shopping and consumption.

Details

International Journal of Wine Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 1 March 2001

Leo Yat Ming Sin and Suk‐ching Ho

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research…

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Abstract

Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 1
Type: Research Article
ISSN: 1355-5855

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