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The paper presents a virtual design and assembly system (VDAS) developed in a virtual reality (VR) environment. The VDAS is a VR‐based engineering application which allows engineers to design, modify and assemble mechanical products. As a prototype, this system has a knowledge‐based library of standard mechanical fastening parts, so a great deal of work is reduced during the product modeling stage. Besides, product models can be directly inserted or modified with a friendly user interface in the immersive VR environment. In order to reach the target of virtual design and integrate VR and computer aided design, the system adopts the variational design approach, so a product model has not only the geometric information, but also variation information and even assembly match information. Finally, the VDAS has the function of assembly planning, and several interactive manipulations, such as part modification, assembly plan verification and modification, have been realized.

Assembly is a necessary and important part of any manufacturing process. Computer aided production engineering allows production engineers to create an on‐screen virtual manufacturing environment which graphically displays and simulates actual manufacturing processes. This is an attempt to analyse the assembly process for a computer mouse, using both the Boothroyd and Dewhurst design for assembly (DFA) and Tecnomatix’s Dynamo software package. A mouse designed in Unigraphics has been the product considered and the assembly process has been analysed. Some of the steps involved in the analysis are explained in detail and the observations and results are discussed along with redesign suggestions. These software systems can help identify some of the technical problems that can possibly be encountered in real life production and can effectively be used to guide the design process. Product assembly, analysis and visualization, which are the prime features of the software in use, enable us to improve the design and enhance the features of products at the conception and design stage itself. This can be a critical factor for maintaining a competitive edge in the fast growing industry today.

Scholars and practitioners in the OB literature nowadays appreciate that emotions and emotional regulation constitute an inseparable part of work life, but the HRM literature has lagged in addressing the emotional dimensions of life at work. In this chapter therefore, beginning with a multi-level perspective taken from the OB literature, we introduce the roles played by emotions and emotional regulation in the workplace and discuss their implications for HRM. We do so by considering five levels of analysis: (1) within-person temporal variations, (2) between persons (individual differences), (3) interpersonal processes; (4) groups and teams, and (5) the organization as a whole. We focus especially on processes of emotional regulation in both self and others, including discussion of emotional labor and emotional intelligence. In the opening sections of the chapter, we discuss the nature of emotions and emotional regulation from an OB perspective by introducing the five-level model, and explaining in particular how emotions and emotional regulation play a role at each of the levels. We then apply these ideas to four major domains of concern to HR managers: (1) recruitment, selection, and socialization; (2) performance management; (3) training and development; and (4) compensation and benefits. In concluding, we stress the interconnectedness of emotions and emotional regulation across the five levels of the model, arguing that emotions and emotional regulation at each level can influence effects at other levels, ultimately culminating in the organization’s affective climate.

This chapter aims to identify integrated marketing communication (IMC) in the context of business to business to consumer (B2B2C) and empirically test a number of hypotheses related to the selected constructs. A model of the IMC was tested in a survey conducted among stakeholders in the selected field. Professionals responsible for communication and branding activities need to evaluate the relative contributions of the IMC in the B2B2C perspective.

Brand love is a notion where feelings are developed towards a specific brand. This notion is more than just a preference, it is an emotional attachment with the consumed product and the brand that represents it. In tourism, destination marketing will increase the relationship between tourists and places using certain kind of messages and images whose goal is to stimulate their senses and feelings. In crisis management situations, it acts as a mediator, by assessing tourists' risk and safety perceptions, and helps mitigate lasting negative effects.

However, can destination brand love be promoted during these pandemic times? To get an in-deep understanding of the connections that exist between love and safety in tourism, this study explores two concepts through an extended literature review and a qualitative methodological approach using content analysis procedures that will focus on international marketing strategies during the ongoing pandemic crisis.

The qualitative approach was conducted through a survey composed of a set of open-ended questions (N = 31) where respondents were asked to identify their feelings after viewing the promotional tourism campaigns released after the significant increase in cases of COVID-19 worldwide.

The main results demonstrate the existence of brand love antecedents – brand trust and a sense of community, and an overall positive reaction to the images and messages promoted. Also, the existence of brand love antecedents demonstrates the brands' capacity to adapt to crisis events and its ability to outline the kind of paths that have to be defined for tourists to remain passionate about destinations.