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Profiles heavy buyers of store brand products and compares them with light buyers in terms of demographics, socio‐economic, and attitudinal variables. The results suggest that younger, unmarried, and smaller sized households tend to avoid store brands. As compared with heavy buyers, light buyers of store brands are less familiar with them and perceive them to be of lower quality, less value for money and as riskier choices.

Collaboration is the norm in marketing and consumer research, yet the dynamics of academic cooperation are poorly understood. The aim of this paper is to probe the sociology of collaboration within marketing scholarship by means of a detailed case study of the seminal consumer odyssey.

The paper presents a history of the consumer odyssey based on a range of secondary sources.

The consumer odyssey, one of many collaborate circles in marketing thought, was a seminal moment in the development of marketing research.

This paper encourages reflection on the dynamics of collaboration and the collegial character of marketing scholarship. Also, the paper has implications for institutional policy, for example the RAE, which measures research as an individual endeavour.

This paper presents a rare reflection on the social dynamics of marketing scholarship. Although it focuses on the interpretive research tradition within consumer research, its findings are relevant to every marketing academic, regardless of their philosophical bent, empirical concern or methodological preference.

This article is concerned with how sentences may be represented briefly but informatively in graphic displays of a sentence dependency structure. Different automatic abbreviation schemes were assessed on a sample data set for compression and ambiguity. ‘Speedwriting’ of words longer than five letters yielded a compression to 80% of the source text, with very low ambiguity. This and two other automatic notemaking‐like techniques have been implemented as options in the texnet text structure management system.

Word truncation is a familiar technique employed by online searchers in order to increase recall in free text retrieval. The use of truncation, however, can be a mixed blessing since many words starting with the same root are not semantically or logically related. Consequently, online searchers often select words to be OR‐ed together from an alphabetic display of neighbouring terms in the inverted file in order to assure precision in the search. Automatic stemming algorithms typically function in a manner analogous to word truncation, with the added risk of the word roots being incorrectly identified by the algorithm. This paper describes a two‐phase stemming algorithm that consists of the identification of the word root and the automatic selection of ‘well‐formed’ morphological word variants from the actual inverted file entries that start with the same word root. The algorithm has been successfully used in an end‐user interface to NLM's Catline book catalog file.

In this article, message appeals along with the moderating effect of gender are examined on frequently used measures of ad effectiveness (i.e. ad likability, attitude to the issue, and behavioral intention) in the emerging domain of pro-environmental social advertising. The paper aims to discuss these issues.

This study employed a between-subjects 2 (gender)×3 (message appeal) factorial design, administered through a commercial online consumer panel firm based in the USA, which included 444 respondents across three markets: Australia, the UK and the USA.

Results show that of three frequently used message appeals (rational, negative emotional, and positive emotional), rational ad appeals are not as effective as emotional appeals. The study also shows that females respond more strongly to negative emotional appeals than males, while there is no significant difference in how males and females responded to positive emotional or rational ad appeals. In addition, the study demonstrates that the measure of ad likability, which is frequently used as a reliable copy-test measure in commercial marketing situations, is not a valid measure of ad effectiveness in the context of social advertising.

While the study included participants from three countries, Australia, the UK and the USA, the obvious limitation of the experimental design lies in the limited sample size. Further, while the ads' cognitive processing load was kept consistent across the three conditions, it may be possible that linguistic nuances across these markets might affect the ads' processing demands from one market to another. The consistency of the study's manipulation checks, however, might serve to offer support for the copy approach taken here.

This study reinforces previous studies in both the commercial and social marketing fields that suggest practitioners should be cautious of placing too much emphasis on this measure as an indicator of future ad performance.

Although music can be used in social studies classrooms to give students a picture of society from different time periods, modern music of all genres can help students understand more recent historical events. This practitioner paper seeks to assist and encourage teachers to utilize modern music for present-day analysis of society. We will address the current events of the Iraq and Afghanistan Wars and help teacher’s stimulate critical responses in students by using a variety of musical genres to analyze multiple perspectives of the wars. Teaching strategies and assessing students through authentic engagement with content and artists are discussed and we conclude by offering a sample lesson plan using a model of analysis.

The structure of the UK food manufacturing industry is highly fragmented and consists of some 5,000 firms. Of these, however, the ten largest companies are estimated to account for one‐third of all sales. The importance of the 100 largest private sector firms has traditionally been relatively high within the industry and in 1975, for example, they produced 55 per cent of the food sector's net output, compared with the 40 per cent provided by a similar sample in the total manufacturing sector. Similarly, evidence from both Ashby and Mordue demonstrates that during the 1970s the average size of food manufacturers/processors overtook that of manufacturers as a whole in terms of numbers employed. By the same measure, businesses with more than one hundred employees continued to expand at a faster rate in food than the average for all manufacturers, so that the mean employment size of these larger food enterprises in the late 1970s was more than one‐third greater than in all manufacturing. Smaller establishments, by contrast, are relatively under‐represented in the UK food, drink and tobacco sector, both in comparison with the average for all manufacturers and internationally.

R F Vollans writes:Nothing pleases me more than to see honours bestowed on those who are worthy of them, particularly if they are my close friends and personal colleagues. It was, therefore, with some delight that I read of the LA'S new awards—the McColvin and Besterman Medals.