Search results

To date, the brand equity literature has been limited by a gap in the measurement of a key driver of consumer based brand equity (CBBE). The authors ' aim is to address this gap by developing a new, consumer-based measure of brand association strength, a critical element of CBBE.

This paper, based on cognitive psychology, takes a recently developed brand mapping approach and uses its features, along with network analysis measures designed specifically by the authors for this particular analysis, to produce a novel measure of brand association strength.

Traditional network analysis measures (e.g. number of associations, density) neglect to take into account the underlying structure of consumers ' brand associations as reflected in concept maps. The authors use primary research on a well-known brand (McDonald ' s) to show that both number of associations and a modified density measure taking account of the special structure of concept maps can be used to generate an intuitive and readily understood measure of brand association strength.

The paper develops a new measure to analyse brand association strength for any given brand. As such it contributes to the methodological and practical development of the CBBE construct.

The purpose of this paper is to develop an understanding of how voters view the political brand by analysing the mental maps that voters create when asked to think about a political party. The analysis is both in terms of the nature of the maps and also in terms of the equity associated with a map.

A consumer‐oriented approach is developed for mapping the political brand. The brand maps are analysed to discern brand characteristics. Furthermore, methods are developed to assess the power of political brands and concomitantly, political brand equity.

The method provides interesting insights into the nature and equity of brand associations for the two main political protagonists, i.e. Conservative and Labour. Key branded characteristics are highlighted for each party, both in terms of general structure, and also those associations that form a central role in voters' maps. For the partisan sample chosen, both parties are shown to have strong brand equity, with the Conservatives slightly stronger than Labour.

The method is straightforward to apply and provides important information to political marketers about the nature and power of the associations held in memory by voters. Taking a wider stance, the approach can be applied to any branding situation.

This paper provides a means by which a brand mapping process, new to politics, can be combined with methods facilitating the analysis of brand maps to produce a means by which brand equity can be measured.

The purpose of this paper is to introduce a selection of papers on such subjects as: increased application of marketing to modern politics; the perceptions of its effectiveness – particularly in closely contested elections; the escalation in funding of campaigns; and the increase in international collaboration.

There has been a marked increase in the quantity and quality of research since the first EJM special issue in 1996. Political marketing is now in the mainstream of research in marketing. The themes in the earlier special issues are tabulated to provide a comparison with those in this issue. The contributions in each paper are summarised.

The paper reveals key issues for research. One is the rapid rise in influence of the internet in the political sphere, particularly in blogging and social networking, although it presents major methodological challenges. There is also a need for more studies crossing cultures and electoral systems and empirical work to establish a firm basis for key constructs and relate those to voter attitudes and behaviour.

Drawing on a number of these papers, key issues for research in political marketing going forward are identified.

The aim of this study is to examine how the use of indirect government control mechanisms is used as a means of holding government agencies such as job network providers and recipients of social security benefits accountable. The mechanisms of indirect government will be examined using Michel Foucault's discourses on disciplinary power, surveillance and normalisation.

The mechanisms of indirect government are investigated through a survey questionnaire and focus group interviews. The questionnaire is assessed and analysed using descriptive statistics and principal component analysis with varimax rotation.

It is found that the rationing and disciplinary mechanisms of the breaching regime, through a process of disciplinary power, surveillance and normalisation, combine to help hold government agencies and recipients of social security benefits accountable, which in turn helps control the level of social security expenditure.

The current study extends our understanding of the functions of indirect government by providing an applied example of how the process of government works indirectly through government agencies and the abundant rules and regulations that underpin such bureaucracies.

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/09555349610107023. When citing the article, please cite: Alan Johnson, Jutta Manser, (1996), “French studies: compare and contrast”, European Business Review, Vol. 96 Iss: 1, pp. 13 - 16.

The retail furniture sector is showing rapid growth in France. New influences pinpointed by Alan Hallsworth include the growth of flat‐pack, self‐assembly, and a number of foreign groups moving into the market. The author expects these trends to continue.

The purpose of this article is to explore the similarities and differences in the socio‐economic approach to management (SEAM) method and postmodern approaches to theatre. Neither metaphorical nor managerialist, SEAM's perspective allows that the organization is theatre. Introduces the terms “metascript” and “metatheatre” to describe how SEAM's approach accomodates the multiple perspectives and simultaneous multiple stages populated by the “spect‐actors” (Boal, A., Theatre of the Oppressed, translated by Charles A. and Maria‐Odillia Leal McBride, Theatre Communications Group, New York, NY, 1979, originally published in Spanish as Teatro de Oprimido, Ediciones de la Flor, Buenos Aires, 1974) of the Tamara‐esque postmodern organization theatre.

Broad coalitions of companies, governments, and research institutions in several countries are currently designing massive electronic infrastructures for their roadways. Known collectively as intelligent vehicle‐highway systems (IVHS), these technologies are intended to ease toll collection and commercial vehicle regulation, provide drivers with route and traffic information, improve safety and ultimately support fully automated vehicles. Although many aspects of IVHS are uncertain, some proposed designs require the system to collect vast amounts of data on individuals′ travel patterns, thus raising the potential for severe invasions of privacy. To make social choices about IVHS, it is necessary to reason about potentials for authoritarian uses of an IVHS infrastructure in the hypothetical future. Yet such reasoning is difficult, often veering towards Utopian or dystopian extremes. To help anchor the privacy debate, places IVHS privacy concerns in an institutional context, offering conceptual frameworks to discuss the potential interactions between IVHS technologies and the computer design profession, standards‐setting bodies, marketing organizations, the legal system and government administrative agencies.