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Article
Publication date: 30 March 2010

Alan Bradshaw

For the purpose of reconsidering arts marketing methodologies, this paper seeks to contemplate the axiomatic foundations of alternative arts marketing scholarship, to ask…

Abstract

Purpose

For the purpose of reconsidering arts marketing methodologies, this paper seeks to contemplate the axiomatic foundations of alternative arts marketing scholarship, to ask what conversation between arts and marketing they herald and to explore the consequent conceptual issues.

Design/methodology/approach

The paper reviews and evaluates the arts marketing literature.

Findings

The paper develops and presents four categories of arts marketing: the consumption of art; marketing as art; art as marketing; and marketing interpreting art.

Originality/value

The paper contributes to arts marketing paradigmatic and methodological debates by exploring the axiomatic foundations of this nascent field.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 4 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

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Article
Publication date: 15 May 2017

Morris B. Holbrook

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and…

Abstract

Purpose

This paper describes the personal history and intellectual development of Morris B. Holbrook (MBH), a participant in the field of marketing academics in general and consumer research in particular.

Design/methodology/approach

The paper pursues an approach characterized by historical autoethnographic subjective personal introspection or HASPI.

Findings

The paper reports the personal history of MBH and – via HASPI – interprets various aspects of key participants and major themes that emerged over the course of his career.

Research limitations/implications

The main implication is that every scholar in the field of marketing pursues a different light, follows a unique path, plays by idiosyncratic rules, and deserves individual attention, consideration, and respect … like a cat that carries its own leash.

Originality/value

In the case of MBH, like (say) a jazz musician, whatever value he might have depends on his originality.

Details

Journal of Historical Research in Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

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Article
Publication date: 14 November 2008

Alan Bradshaw and Stephen Brown

Collaboration is the norm in marketing and consumer research, yet the dynamics of academic cooperation are poorly understood. The aim of this paper is to probe the…

Abstract

Purpose

Collaboration is the norm in marketing and consumer research, yet the dynamics of academic cooperation are poorly understood. The aim of this paper is to probe the sociology of collaboration within marketing scholarship by means of a detailed case study of the seminal consumer odyssey.

Design/methodology/approach

The paper presents a history of the consumer odyssey based on a range of secondary sources.

Findings

The consumer odyssey, one of many collaborate circles in marketing thought, was a seminal moment in the development of marketing research.

Practical implications

This paper encourages reflection on the dynamics of collaboration and the collegial character of marketing scholarship. Also, the paper has implications for institutional policy, for example the RAE, which measures research as an individual endeavour.

Originality/value

This paper presents a rare reflection on the social dynamics of marketing scholarship. Although it focuses on the interpretive research tradition within consumer research, its findings are relevant to every marketing academic, regardless of their philosophical bent, empirical concern or methodological preference.

Details

European Journal of Marketing, vol. 42 no. 11/12
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 30 March 2010

Gretchen Larsen and Daragh O'Reilly

The purpose of this Editorial is to introduce the reader to the changing environment of arts marketing, which poses challenges to researchers and necessitates creative…

Abstract

Purpose

The purpose of this Editorial is to introduce the reader to the changing environment of arts marketing, which poses challenges to researchers and necessitates creative methods of inquiry.

Design/methodology/approach

The Editorial introduces the papers in this special issue.

Findings

It was found that creative inquiry in arts marketing includes the use of both established and innovative interpretive methods.

Originality/value

The Editorial explains how the application of creative methods of inquiry can aid our understanding of the relationship between art and the market.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 4 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

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Book part
Publication date: 14 January 2019

Bilgehan Bozkurt

Abstract

Details

Debates in Marketing Orientation
Type: Book
ISBN: 978-1-78769-836-9

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Article
Publication date: 18 November 2019

A. Fuat Firat

This paper aims to explore the personal and academic growth of A. Fuat Firat as one example of his academic life.

Abstract

Purpose

This paper aims to explore the personal and academic growth of A. Fuat Firat as one example of his academic life.

Originality/value

This is a more personal history, in addition to the 2014 academic history of A. Fuat Firat

Details

Journal of Historical Research in Marketing, vol. 11 no. 4
Type: Research Article
ISSN: 1755-750X

Keywords

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Article
Publication date: 1 February 2021

Laura Illia, Elanor Colleoni and Katia Meggiorin

The purpose of this paper is to empirically explore under which conditions Tweets of infomediaries (i.e. ordinary users having few or no followers on Twitter) might…

Abstract

Purpose

The purpose of this paper is to empirically explore under which conditions Tweets of infomediaries (i.e. ordinary users having few or no followers on Twitter) might nevertheless promote a negative sentiment toward a corporation to the point of having a negative impact on the corporation's outcomes.

Design/methodology/approach

The empirical study is based on a unique database that combines a sample of one year of Twitter conversations about an Italian bank and its daily business performances (i.e. number of closures and openings). The relationship between these two is analyzed using autoregressive time series models (VAR).

Findings

Findings indicate that a tweet affects a bank’s outcomes only when embedded in a larger conversation about the bank, rather than simply repetitively shared. These findings contribute to two debates within bank marketing literature. First is the debate about the role of infomediaries in banks' outcomes, as it urges to reconsider the way banks' online reputation is conceptualized and measured. Second is the debate on opportunities and threats of social media for the banking industry, as it indicates that negative sentiment expressed by the general public influences not only stock markets but also directly banks' outcomes.

Originality/value

This study allows managers and corporations to understand what to do when conversations of unknown individuals become threatening for the company. To influence such situations, the company should identify not only the actors that are influencers but also the communications that have been popular in the past for their brand or the brand of their competitors and monitor the conversational volume and broadness.

Details

International Journal of Bank Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-2323

Keywords

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Article
Publication date: 7 May 2019

Joshua M. Lupinek

The purpose of this paper is to add a needed sport foundation for the brand community conversation evolution within the International Journal of Sports Marketing and

Abstract

Purpose

The purpose of this paper is to add a needed sport foundation for the brand community conversation evolution within the International Journal of Sports Marketing and Sponsorship (Popp et al., 2016; Richelieu, 2008; Trail et al., 2016) from the spark of Gladden and Funk’s (2001) brand association and loyalty in sport.

Design/methodology/approach

This paper traces the evolution of brand community research from its beginnings in the general business literature to the current brand community research in sport marketing today. Muniz and O’Guinn (2001) define brand communities as a specialized and non-geographically bound community based around a set of structured social relationships amongst admirers of a brand and are often recognized as the most integral relationship component of consumers to brands (Muge and Ozge, 2013).

Findings

Media transcends geography and brand communities will continue to transcend geography to the boundaries of mass media.

Practical implications

With this growing importance on attachment to brand community (ABC) through mass media, or attachment team in the sport context, further exploration on attachment variables is critical for the success of the next evolutionary stage of brand communities.

Originality/value

An ABC framework in the sport setting is proposed through multidisciplinary variables gathered in a review of brand community literature to address the unique attachment perspectives of sport consumers.

Details

International Journal of Sports Marketing and Sponsorship, vol. 20 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

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Article
Publication date: 12 October 2020

Nikhilesh Dholakia, Aras Ozgun and Deniz Atik

This paper aims to uncover links, overlaps and influence flows across two seemingly unrelated historical processes – the broadening of the marketing concept and the rapid…

Abstract

Purpose

This paper aims to uncover links, overlaps and influence flows across two seemingly unrelated historical processes – the broadening of the marketing concept and the rapid rise of neoliberal ideology, and associated economic and social policies.

Design/methodology/approach

Historical examination of the pivotal points in marketing thought, especially since 1960s and 1970s, is juxtaposed with the historical rise of neoliberalism to uncover linkages between marketing and neoliberalism, with a particular reference to Foucault’s analysis of the neoliberal transgression of classical liberalism.

Findings

While noble intentions were behind the broadening of the concept of marketing, the implicit assumptions reinforced neoliberal ideology and policies that led to rapid rise in inequality and to disastrous financial and economic crises.

Research limitations/implications

This study, relying on extensive interdisciplinary theorizing, could benefit from empirical and practical extensions.

Practical implications

Globally pervasive marketing practices – based on the broadening of the marketing concept – have become imbricated in contemporary spiraling crises. To escape such spirals, radical rethinking of marketing theories and practices is required.

Social implications

To reorient away from serving only the interests of centralized capital and to serve the needs of people the world over, marketing thought and practice need to reorient to innovative ideas that transcend the broadened and generic marketing concepts.

Originality/value

The paper develops the linkages between marketing theory and practices since the late 1960s and the neoliberal ideology politics and policies, with roots in the 1920s, that rose to prominence in the 1970s. A key contribution is an exploration of, in a marketing context, Foucault’s analysis of the neoliberal eclipsing of classical liberalism.

Details

European Journal of Marketing, vol. 55 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 1 January 2005

Wade T. Roberts

Many scholars and practitioners consider development to be as much an institutional and organizational phenomenon as it is an economic one. Among other elements, civil…

Abstract

Many scholars and practitioners consider development to be as much an institutional and organizational phenomenon as it is an economic one. Among other elements, civil society is a key determinant of a country’s level of social capital. Important links appear to exist between a robust associational milieu and the effective operation of democracy. However, the role of civil society organizations in human development has only recently gained attention.

Details

International Journal of Sociology and Social Policy, vol. 25 no. 1/2
Type: Research Article
ISSN: 0144-333X

Keywords

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